Alex Fletcher is lead industry analyst at Entiva Group Incorporated, a research and analyst firm which specializes exclusively on the open source software industry. In addition to his analyst coverage activities, he advises organizations of all sizes on establishing governance, strategy and policy surrounding use of open source software as a competitive differentiator. Fletcher has prior experience as a consultant, software engineer and start-up founder. He can be reached at alex dot fletcher -at- entivagroup dot com.