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<title>Articles by Judah Phillips</title>
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<description>Latest articles from Judah Phillips</description>
<copyright>Copyright 2008 OPEN WEB</copyright>
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<title>Tracking RIAs with Google Analytics and Unica NetInsight</title>
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<pubDate>Mon, 04 Feb 2008 10:15:00 GMT</pubDate>
<description>All this talk about &apos;the death of the page view,&apos; &apos;AJAX,&apos; &apos;rich media,&apos; &apos;engagement,&apos; and &apos;events&apos; is enough to make even the most savvy Web analyst think twice about what we&apos;re measuring these days.  When you use Google Maps, the name of the page doesn&apos;t change. (So now you see where all that page view death conversation comes from.) &apos;Traditional&apos; web analytics care about when the page name changes - they see that as an important event. Suddenly, that&apos;s changed.</description>

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