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Agile Computing: Article

Marketo's Lead Nurturing Guide

Definitive Guide on Nurturing Leads is Worth a Read

Marketo is a thought leader in the category of marketing automation.  They are a fast-growing organization in what is still a nascent market.
If you are involved in marketing or sales execution, this is a good guide to get the benefits out of the nurturing process.

You can also visit the web page for the Lead Nurturing Guide to download.  What's included:

The Definitive Guide to Lead Nurturing

Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook – take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.

Part 1:  What is Lead Nurturing?

This vital concept is about building relationships and trust with your prospects in a way that is both consistent and relevant.

Part 2:  Learn the Basics

Even if you have already implemented lead nurturing, these B2B marketing best practices can help augment your current initiatives.

Part 3:  Advanced Strategies

Examine the nuances and winning strategies for those with advanced skills.  Includes worksheets.

Part 4: Calculating the ROI of Lead Nurturing

Prove the ROI of lead nurturing in your own organization by comparing your results to industry standards.  Includes worksheets.


More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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