|By Jeremy Geelan||
|October 3, 2009 07:00 PM EDT||
"Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model," says Shelton Shugar, SVP Cloud Computing at Yahoo! - and upcoming Keynote Speaker at SYS-CON's 4th International Cloud Computing Expo, in this Exclusive Q&A with Cloud Computing Expo Conference Chair Jeremy Geelan.
Jeremy Geelan: What are the chief advantages of Cloud Computing from the point of view of Yahoo!’s customers worldwide?
Shelton Shugar: Yahoo! has more than 500 million unique users per month across the world. Yahoo! Cloud services enable us to provide superior user experiences and deliver targeted content to our enormous audience. Examples include faster content access around the globe, real-time sports updates, a personalized homepage experience, targeted news feeds, geo-specific ads and many more.
In addition, Yahoo! Cloud technologies enable us to innovate faster based on common, global and scalable platforms, thus enabling consumers to gain access to innovative features and products faster than ever before.
As one of the largest providers of consumer Internet services in the world, Yahoo’s cloud operates at virtually unprecedented scale, making it a unique environment and testing ground for cloud computing technologies.
Geelan: You have been quoted as saying that “Cloud is pushing up the Operational Excellence curve” – what exactly do you mean by that?
Shugar: Almost no other company can boast of having to tune its infrastructure to deal with the technical requirements and high standards of performance that are involved in serving more than 500 million unique users per month across the world. To meet this challenge, Yahoo!’s Cloud includes a collection of infrastructure and functional services targeted at dramatically improving the company’s efficiency throughout the entire product development cycle, from gathering user feedback and insight, to feature testing and iteration to ongoing product operations.
Cloud technologies allow us to achieve higher agility and quality while maintaining scale to meet the needs of our users. When I say “Cloud is pushing up the Operational Excellence (OE) Curve,” I mean simply that cloud enable our developers to focus more on creating great products for our users and less on the “heavy-lifting” of building complex infrastructure.
Geelan: As we approach the zettabyte (and perhaps even yottabyte) age, can value really be extracted from the voluminous data that is now in existence? How is that possible?
Shugar: Yes, it’s possible using technologies such as Hadoop. Hadoop is an open source distributed file system and parallel execution environment. Yahoo! runs Hadoop on tens of thousands of servers, enabling us to process and extract value from massive amounts of data. Apache Hadoop is an open source project of the Apache Software Foundation. Yahoo! is the largest contributor to Hadoop technology as well as its largest user.
Yahoo! recognized that the next-generation Web-scale services demand large distributed systems, and a growing number of other companies and organizations are likely to need similar capabilities. In addition to contributing most of the Hadoop code base, Yahoo! provides open source resources to the academic research community enabling them to access Internet-scale supercomputers for conducting systems and applications research.
Geelan: So exploring data-intensive computing in industry is clearly gaining momentum; what specific initiatives has Yahoo! been taking to encourage expertise in Hadoop and progress toward faster supercomputers? (Just a few, maybe – I know there are many!!)
Shugar: Earlier this year, Yahoo! announced the Yahoo! Distribution of Hadoop, in response to frequent requests from the community. Yahoo! is opening up its investment in Hadoop quality engineering via the Yahoo! Distribution of Hadoop, which has been tested and deployed at Yahoo! on the largest Hadoop clusters in the world and is based entirely on code available from Apache Hadoop. By making the Yahoo! Distribution of Hadoop generally available, Yahoo! is contributing back to the Apache Hadoop community so that the ecosystem can benefit from Yahoo!’s quality and scale investments.
In addition to Hadoop, Yahoo! is heavily investing in other cloud-related technologies such as storage, distributed caching, and serving to solve massive data-intensive computing challenges with serving our consumers.
Yahoo! also has very strong expertise in next generation cloud computing and data management technologies, and is leveraging its leadership in open source software, including Hadoop and Pig, to contribute to global, collaborative efforts around Internet-scale computing.
Over the past few years, we have made significant partnerships and have contributed technology to some of the leading research and development entities worldwide:
- November 2007: Deployment of a supercomputing-class data center, called M45, for cloud computing research (first deployed at Carnegie Mellon University).
- July 2008: Open Cirrus™ testbed formed with Hewlett Packard, Intel, the University of Illinois at Urbana-Champaign, the Infocomm Development Authority (IDA) in Singapore, and the Karlsruhe Institute of Technology (KIT) in Germany
- April 2009: University of California at Berkeley, Cornell University and the University of Massachusetts at Amherst join Carnegie Mellon University to take advantage of Yahoo!’s cloud computing resources
- June 2009: Participation at Open Cirrus Summit, three new sites to join Open Cirrus: the Russian Academy of Sciences, Korean Electronics and Telecommunications Research Institute (ETRI), and Malaysian Institute of Microelectronic Systems (MIMOS).
Geelan: When Yahoo! contributes to open source software such as Pig and Hadoop, what does the company get back?
Shugar: Yahoo! is a long-time supporter and contributor to open source software. Yahoo! is a platinum sponsor of The Apache Software Foundation, and the leading contributor to Hadoop to date, for example. Several members of Yahoo!'s development teams are active, long-term code contributors to Apache Hadoop, and we are committed to advancing the state-of-the-art in distributed computing through the incubation of new Apache projects.
We currently, and will continue to, actively collaborate with the industry, academia and the open source community, including through our Open Cirrus consortium, involvement with Hadoop, Pig and gradually other cloud-related technologies, and support of Apache. We are contributing back to the community so that the ecosystem can benefit from Yahoo!’s quality and scale investments, renowned technologists and innovation in next-generation Web technologies.
Yahoo! benefits from the contributions of others to open source projects and is able to collaborate with and sometimes hire the most talented researchers and engineers in the world, based on their interest in large scale application of open source technologies.
Geelan: And how does helping developers help Yahoo! in bottom line terms?
Shugar: We believe that the developer community is a key component in making Yahoo! a success. The challenges the industry is facing today in terms of large-scale, global cloud solutions are bigger than any one company (big or small) is able to solve on its own. As we contribute to the community, we also learn from the community, and third party developers are a valuable resource helping to speed innovation
Yahoo! is gradually open sourcing its cloud technology for this exact reason. We want to provide developers out there with an open source framework of scalable cloud technology that will enable them to build tools and solutions that in return will help Yahoo! (and the entire industry) to address these complex challenges.
In addition we believe this ecosystem of solutions “powered by” the core cloud technology will directly benefit Yahoo! consumers. This will provide consumers with customized web-applications (targeted at solving specific user needs) faster and better than ever before.
Geelan: What is it technically that makes Hadoop so powerful for large scale data processing? Are there alternatives?
Shugar: Hadoop provides the software infrastructure used across Yahoo! for large scale distributed computing and back-end data analytics, including fighting spam in Yahoo! Mail, content optimization for the Yahoo! homepage, and better ad targeting based on data analysis.
Hadoop provides a framework that distributes data and processing across thousands of computers, which working in parallel allows us to process and analyze enormous amounts of data in a very efficient manner.
We find Hadoop the ideal solution for Y! based on its scalability and flexible programming environment.
Geelan: How about enterprises, are they going to be adopters of Hadoop too?
Shugar: Yahoo! was the first major technology company to adopt Hadoop. Since then, many other companies, large and small, have begun using Hadoop. You can find more information about how others using Hadoop here: http://wiki.apache.org/hadoop/PoweredBy.
Geelan: What happens to Yahoo!’s Distribution of Hadoop and growth of the Apache Hadoop project overall in light of the deal with Microsoft?
Shugar: Hadoop is our de facto standard scalable data processing platform at Yahoo!. In addition to Search, Hadoop is used to support display advertizing, content platforms, personalization, machine learning for filtering email spam, research, and all other large scale data analysis and mining.
We remain as committed as ever to developing and using Hadoop, and in contributing our code to the open source community. The Yahoo! Hadoop development team will be busy delivering on short and long term roadmaps.
We look forward to continuing to work with the wider Hadoop community to build an increasingly better Hadoop that will support Yahoo! and the industry’s needs in this area. We have by far the largest team of developers and testers working on the project and hundreds of internal customers who use tens of thousands of computers in large Hadoop clusters. We plan to continue to work on improving the Hadoop core to make it faster, more scalable, reliable and secure.
Geelan: What exactly is the Yahoo! Cloud Serving Platform?
Shugar: For the time being, Yahoo!’s is focused on developing a “private cloud”, focused on making the Yahoo! experience as extraordinary, effective and productive as possible for consumers and advertisers across the world. We see this as a multi-year effort that will provide significant advantages for Yahoo! now and in the future.
The Yahoo! Cloud Serving Platform provides Yahoo! developers, engineering and operations with a technology to build, test, deploy, and manage application in an elastic cloud infrastructure that can grow and shrink based on changing workloads.
The cloud serving architecture is based on the following key concepts:
• Abstracts concerns of the underlying infrastructure and network communication from developers and operations
• Uses virtualization and commodity hardware
• Employs a declarative programming language for defining services and applications • Automates the deployment process
• Standardizes software stacks and packaging
The Yahoo! cloud serving architecture represents a shift in the programming paradigm and, as such, can require a fundamental shift in application-design thought processes.
Geelan: Are interoperability and openness important in Cloud Computing, as far as Yahoo! is concerned?
Shugar: Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model. Yahoo! is a leader in supporting open and collaborative research and development as a competitive advantage, enabling the open source community to drive forward the pace of innovation. We believe open source and collaborative innovation is the way to address the complex challenges that large-scale cloud solution presents. Yahoo! will continue to participate and contribute to such efforts wherever appropriate.
Geelan: What other plans does Yahoo! have, moving forward, for helping deliver a cloud at the scale of the Internet?
Shugar: We are investing internally in further building out and deploying cloud computing technologies and services across the global Yahoo! operation so as to help our product teams innovate faster and deliver high-quality experiences to our customers across the globe.
Over time, we may consider exposing our cloud services in a more comprehensive manner through the Yahoo! Developer Network, which serves as Yahoo!’s front door for third parties seeking to engage with our developer tools and web services. However, we have nothing specific to share at this time.
Geelan: Lastly, 2009 has so far been a year of obvious challenges, from both a CapEx and an OpEx perspective, for anyone involved with Enterprise IT. So, what’s your top tip, as a seasoned software executive, to those other IT execs out there right now – especially CTOs of embattled start-ups who may be looking for some magic bullet to ensure they’re alive (and well) as a company in 2010?
Shugar: For startups and small companies, there are public cloud offerings coupled with other commercial cloud vendors that can provide a pay as you go infrastructure minimizing CapEx investments and reducing the risk in deploying new products. For larger or enterprise companies, a hybrid model maintaining existing compute infrastructure while leveraging public cloud offerings for less critical or experimental projects may provide more flexibility at reduced CapEx.
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
May. 3, 2015 03:00 PM EDT Reads: 1,123
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
May. 3, 2015 12:00 PM EDT Reads: 4,341
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
May. 3, 2015 12:00 PM EDT Reads: 3,684
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
May. 3, 2015 11:00 AM EDT Reads: 5,553
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
May. 3, 2015 11:00 AM EDT Reads: 4,264
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
May. 3, 2015 11:00 AM EDT Reads: 2,781
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 3, 2015 10:45 AM EDT Reads: 4,179
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
May. 3, 2015 10:30 AM EDT Reads: 5,193
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
May. 3, 2015 10:00 AM EDT Reads: 5,386
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
May. 3, 2015 10:00 AM EDT Reads: 3,798
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
May. 3, 2015 09:45 AM EDT Reads: 3,223
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 3, 2015 09:45 AM EDT Reads: 5,705
As we approach the next @ThingsExpo, to be held June 9-11 at the Javits Center in New York, my thoughts naturally turn to the Internet of Things. The IoT is a leviathan—in the best possible sense of the term—that will sweep up most everything in the ocean of data and technology being created today and tomorrow. But rather than try to grasp all of its possible uses, for today I'm looking at “just” the Industrial Internet part. I just read a long paper co-authored by Tim Berners-Lee about the possibility of describing a “web science,” that is, discipline that combines the study involved ...
May. 3, 2015 09:30 AM EDT Reads: 688
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
May. 3, 2015 09:00 AM EDT Reads: 707
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
May. 3, 2015 09:00 AM EDT Reads: 1,057
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
May. 3, 2015 08:15 AM EDT Reads: 3,036
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
May. 3, 2015 08:00 AM EDT Reads: 1,659
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS7, ISDN and similar protocols and creating advanced routing and serv...
May. 3, 2015 08:00 AM EDT Reads: 1,782
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
May. 3, 2015 07:45 AM EDT Reads: 924
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
May. 3, 2015 02:45 AM EDT Reads: 5,717