|By Roger Strukhoff||
|November 11, 2009 08:00 AM EST||
Rex Wang, VP of Product Marketing at Oracle took the audience through a tour of the company's offerings during his keynote presentation at the 4th International CloudComputing Expo in Santa Clara Wednesday morning, November 4. He also made the key point that Oracle wants "to offer customers a choice."
This basic, seemingly simple strategy is exactly how Oracle differentiated itself from a pack of competitors in the early days of the relational database wars--offering versions that ran on every available platform at the time, even though many of those platforms were marginal. By assuring customers that Oracle's product would run on anything in the house, customers were assured and Oracle became dominant.
So, today, in a nascent Cloud Computing industry - IDC estimates that Cloud represents 5 perccent of the market today, and will reach 10 percent within four years - Oracle aims to again re-assure its customers that the company will be there whether a customer wants to have a private cloud, a public cloud, or a hybrid.
View & Download Rex Wang's Slide Deck Here
"This notion of elastic capacity, this seemingly unlimited capacity to scale" is an obvious perceived advantage of Cloud Computing, Wang noted early on. Beyond that, "self-service is an important element, as is pay-per-use, which does not require a lot of capital upfront."
SYS-CON.TV streamed Cloud Computing Expo keynotes and general sessions to an average 70,000 online viewers each day
Wang elaborated on that point, noting that pubilc clouds "are much cheaper to get started with; you just pay as you go. (Furthermore), cloud providers purport to have greater economies of scale (then their customers), which is probably valid for small and medium-sized companies." But he wondered how much advantage any provider would have "relative to a large enterprise." That said, he also pointed out that a public cloud is "simpler to manage, so a lot of people are using the cloud and simply bypassing IT, and this is a line-of-business expense rather than a capital expenditure."
Discussing private clouds, Wang said there are "lower total costs, (that is) the tradeoff period is 2 to 3 years. This is the classic buy vs. rent argument. Private clouds also provide greater control (and reassure people) about security, compliance, and an easier integration with on-premise systems."
Wang referred to Oracle's positioning by saying "we've been fairly quiet...but this doesn't mean we don't have an initiative in place." He was no doubt being the good soldier in bringing the good news of Oracle's commitment to Cloud Computing in counterpoint to company CEO Larry Ellison's extremely sarcastic remarks on the topic just a year ago to financial analysts.
The reality is that technology CEOs--least of all flamboyant ones--aren't in the trenches getting things to work for customers, and Wang's nuts-and-bolts presentation was meant to re-assure anyone who was listening that the company will support all types of cloud initiatives. Meanwhile, Ellison updated his remarks a bit at the company's recent OracleWorld in San Francisco, discussing Fusion and how having a single cloud provider (such as Oracle) has its advantages.
Oracle was a Platinum Sponsor of 4th International Cloud Computing Conference & Expo, November 2-4, 2009, in Santa Clara
As Wang said, "If you are an Oracle licensee, you can run that license in the cloud. if you have an unlimited license, you can run an unlimited amount; you can move your licenses around between on-premise and offsite locations. We can also allow you to get online with Amazon (if you want) in a matter of minutes." Wang made the case that Oracle's flexible approach reflects reality, noting that "companies are moving at different rates of speed, and sometimes a single company is moving at different rates of speed internally," so you might see "certain apps in silos, certain apps that have been virtualized, and some in a self-service environment."
View & Download Rex Wang's Slide Deck Here
He urged his audience to "imagine going to a company portal and making an IT service request (in which) you might pick a request for a new size virtual machine, new virtual image, get it running in a self-service mode, and have it be automatically provisioned without involving IT."
This is a future that Wang says Oracle can envision and support, whether you call it SaaS, PaaS, IaaS, or some variant of Cloud Computing.
|Altica 03/23/10 06:37:00 AM EDT|
Having been initial sceptics of cloud computing (eg Larry Ellison's rant on cloud computing) Oracle are now keen to join the debate.
By offering customers 'options' Oracle are adding to the sea of marketing messages on the subject whilst maintaining their scepticism that cloud works primarily for small to medium companies.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 16, 2017 05:30 AM EST Reads: 1,046
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Jan. 16, 2017 04:30 AM EST Reads: 4,464
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
Jan. 16, 2017 03:30 AM EST Reads: 5,203
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 16, 2017 03:30 AM EST Reads: 2,825
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Jan. 16, 2017 03:15 AM EST Reads: 5,707
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 16, 2017 02:30 AM EST Reads: 3,892
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 16, 2017 01:45 AM EST Reads: 2,646
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Jan. 16, 2017 01:15 AM EST Reads: 4,142
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Jan. 16, 2017 12:00 AM EST Reads: 4,748
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 15, 2017 10:15 PM EST Reads: 3,483
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 15, 2017 08:45 PM EST Reads: 7,376
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 15, 2017 07:00 PM EST Reads: 6,125
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jan. 15, 2017 05:15 PM EST Reads: 4,775
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, discussed how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy applica...
Jan. 15, 2017 04:15 PM EST Reads: 1,920
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
Jan. 15, 2017 01:15 PM EST Reads: 1,690
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 15, 2017 12:30 PM EST Reads: 3,565
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 15, 2017 12:15 PM EST Reads: 5,380
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 15, 2017 12:15 PM EST Reads: 4,960
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 15, 2017 11:15 AM EST Reads: 4,093
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 15, 2017 11:15 AM EST Reads: 5,645