Welcome!

Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash

Related Topics: @CloudExpo, Adobe Flex, Machine Learning , Wearables

@CloudExpo: Blog Feed Post

What Should Be Baked into the New Apple iPad and Why

Apple users are nothing if not dedicated

Macintosh on Ulitzer

Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base.

There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos!

All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer.

A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, thinner iPhone.

The Apple tablet will likely rely on rich media and apps delivered over the web from some sort of Apple hub. Ever notice how half the yuppie homes you visit these days have a web-connected “kitchen laptop” set up? Now you see the market for the tablet.

Google has nailed the device-agnostic advertising model and is now moving into Apple’s hardware territory, with their Nexus One phone. Apple has actually helped solidify Google’s power by selling 13.7 million iPhones in 2008 alone, all preloaded with free ad-supported Google products (Google maps is the best example). Apple is now scrambling to sift the Google ingredients out of its recipe and will likely bake in its own unobtrusive ad-supported functionality.

Apple recently acquired mobile ad firm Quattro Wireless, a clear sign that they have seen the “infusion of alternate value-add as advertising” light. Quattro also brings Apple some interesting links to traditional media, via Quattro’s relationships with CBS News and the National Football League, for example.

So what will this new Apple Tablet do?

Rumor and speculation abound, but here is the recap. Like Apple’s landmark iPhone, it will likely tap the revshare % power of the App Store and sync with music from iTunes. Rumors and trademark applications by Apple suggest it will be called the “iSlate” or “iPad” and will display newspaper, magazine and book content feeds, to compete with the recent boom of “e-reader” devices (the Kindle, for example). It has also been reported that Apple’s software answer to Microsoft Office (called iWork) will be built in, along with some powerful unique new (and patented) finger-control user interface elements.  Price and positioning has also been discussed at length, as well as what the default search engine will be. Odds are it will NOT be Google, for obvious reasons.

The piece I am most-interested in is communication between these devices. If Apple can tap the viral power of its loyal fanatics to promote this device as a unique new communication interface that side-steps long-distance rates and phone company billing, they could really be onto something.

Ever notice how people still prefer to use the old copper land line at home, even though they have unlimited talk on the cell? Imagine if the new Apple tablet came with “Apple Orchard” in the form of a new VOIP voice and video link Apple product that facilitated communication with other Apple tablets, iPhones, and Apple laptops?

What if Apple offered an optional land line plug-in module accessory that linked to “Apple Orchard” via Bluetooth, so you could keep using your trusty traditional phone when you are at home? If you think this is a far-fetched notion, spend some time researching the “As Seen On TV” sensation Magic Jack™. (While these low-end devices are not perfect, they certainly demonstrate the potential for VOIP to replace traditional phone services- the company is reportedly selling 10,000 of these devices a day!).

If Apple did not want to tackle web voice and video communication head-on, they could simply open up a new “Tablet Only” section of the App Store and allow VOIP over the web connected tablet this way. Remember how Apple rejected Google Voice on the App Store?…hmmm.

In December it was reported that Apple was in talks to buy VOIP player iCall for $50-$60 million. As this article points out, an Apple VOIP technology play makes sense on many levels – and perhaps has already happened.

Google has mastered the art of giving away innovative functionality with unobtrusive, relevant ads. Apple should borrow from the Google model – and is now positioned better than ever to do so.  As the Gmail model proves,  most will happily accept relevant (and perhaps even useful) ads if they can ditch paid services as a result. While Apple certainly needs the wireless carriers today, Google has opened the door wide open to “carrier step-around” and the rules of the game are changing.

The inclusion of rich media content infused with relevant advertising value-add will be important for the new Apple tablet, but tapping the legions of hard-core Apple faithful through a unique new web-based proprietary communication service could be the key ingredient. We shall see. The latest Apple pie comes out of the oven January 27!

More Stories By Wilson Kerr

Wilson has 11+ years experience in the Mobile and Location Based Services (LBS) space. Recently, he became Director Of Business Development and Sales for Unbound Commerce, a Boston-based mobile commerce solution provider. He has deep expertise in the areas of mobile commerce, social media, branded location integration, branded content licensing, and is knowledgeable in a broad range of navigation technologies. Wilson has worked with top tier brands, content providers, device manufacturers, and application developers, including Nokia, Unbound Commerce, Tele Atlas/TomTom, The Travel Channel, Langenscheidt Publishing, Intellistry, Parking In Motion, GPS-POI-US, and others. Wilson is a blogger on all things location-based, edits the LBS topic page on Ulitzer, teaches a Social Media 101 class, and has served as a panelist and speaker at Mobile LBS conferences and networking events. Wilson has held positions in Business Development, Sales/Marketing, and Digital Licensing at The North Face, Outdoor Intelligence, Fishing Hot Spots Maps, Tele Atlas North America/TomTom and, most-recently, Unbound Commerce. Wilson left Tele Atlas to start Location Based Strategy, LLC in 2007. Company Website: http://www.LBStrategy.com. Twitter: @WLLK

@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...