Google Local now provides mapping information on Java-enabled mobile phones to let users find restaurants, hotels, ATMs, etc. Although the service will undoubtedly be perceived as quite cool when first used, it is only available now on Java-enabled phones from Cingular and T-Mobile (Verizon doesn't offer this type of phone), and Google Local won't work on Blackberries, Treos, or iPods at this point.

Additionally, although Google Local for mobile is free, users  must have access to a data plan from their mobile service provider. Google recommends subscribing to an unlimited data plan for users who plan to use Google Local for mobile on a regular basis, to avoid being charged for each use of the service.

The new service has been characterized as "stripped down," and unlike the web-based Google Local service, results are minimal, featuring maps or satellite imagery. Information about individual businesses is limited to address and phone number, with an option to call the business by clicking a link.

As many as 20 recent locations are accessible by scrolling and clicking the "OK" or other confirmation button on the phone. On the privacy front, Google does not store information that can identify individual users, but does associate a unique identifying number with each phone thata ccesses this service.

To get driving directions, users simply enter a start and end location, and the route is plotted on a map. From the starting point, pressing the "next" key scrolls the map and pops up each direction in turn along the route. This makes it easy to follow directions, even when using your phone in a car, although a test run by some reporters found that this service is much more practical when either when walking or when the car is parked!

This service is oriented to local users, with point-to-point directions limited to places within a certain number miles of one another, although early tests found that a "local" service maybe a considerable distance from the point of search. Using menu options, users can move the map around, zoom in or out, or view a satellite photo of the mapped area.

The new service is expected to compete with existing paid mapping/navigation services, and is expected to be enhanced over time. Standard Google searches or SMS instructions can be used to work the service, which can be found at:
http://mobile.google.com/local.