|By Jeremy Geelan||
|May 12, 2006 09:15 AM EDT||
Like so many of the ideas that tumble out of the Googleplex into the public domain, Google Trends is irresistible. SYS-CON group publisher and editorial director Jeremy Geelan puts the application, newly taken out of beta and now available to all cyberspace from the Google main page, through its paces by taking it out for a giddy spin around the i-Technology world. The results are surprising...
"See what the world is searching for" says the slogan accompanying http://www.google.com/trends - and that very precisely encapsulates the aspect of Google Trends that makes it addictive. Like Technorati on speed.
There really isn't any limit to the number of searches one can do while still assuring oneself that it is diligent journalistic research. Take the usual run-of-the-mill stuff, for example, like comparing "Java" and ".NET":
But the real apples-to-apples comparison, obviously, is not this one but "J2EE" and ".NET":
And even this smacks way too much of mock-empiricism, almost as bad as those articles on slow news days which use Monster.com stats as a way of suggesting which technology is "ahead" out there in the i-technology marketplace.
No, what is needed is an altogether more personal approach. This is where Google Trends is dynamite. Take for example "McNealy" and "Jonathan Schwartz:
"mcnealy" "jonathan schwartz"
Not in itself especially revealing until you drill down into the datapoints below, which is a breakdown by cities:
|Top cities (normalized)|
|1.||San Francisco United States||
|2.||New York United States||
|3.||Chicago United States||
|4.||London United Kingdom||
In other words, while Sun's new CEO may be the talk of all of Wall Street, Sun's outgoing CEO (and still its Chairman) still remains a major focus of folks in the Valley.
Turning from i-technology people to i-technology phenomena, Steve Rubel - the writer on social software and how it's transforming marketing, media, and public relations - has already drawn attention to this comparison, a true gem:
Again, the breakdown by Cities reveals some surprising data, such as that blogs aren't yet dominant in Delhi, but they're sizzling in Sao Paolo, Brazil!
|Top cities (normalized)|
|1.||Sao Paulo Brazil||
|3.||Cabo Frio Brazil||
|6.||Rio De Janeiro Brazil||
|7.||New York United States||
|8.||San Francisco United States||
|9.||Seattle United States||
|10.||Chicago United States||
Next I couldn't resist taking a peek at whether "Web services" was waning as a search term, perhaps in favor of "SOA." As I suspected, while "Web services" is alive and well and being searched on worldwide, "SOA" is rising as steadily as it falls from primacy as the key concept driving integration.
"web services" soa
Last let's turn to AJAX. Here, Google Trends - for my money - comes into its own as a viable new tool.
Look how instantly, for example, it pinpoints the birth of the term "Web 2.0" - October 2004. Tim O'Reilly probably ought to use Google Trends on a daily basis, to see how it's faring against AJAX: it doesn't look good!
ajax "web 2.0"
Let us know what you're using Google Trends for by sending a mail to [email protected]. Maybe we should have a weekly competition to see who devises the best search, with readers voting on the Google Trend of the Week from among the best five submitted each week (according to our editors). Anyone care to start the ball rolling?
|Palal 05/12/06 06:10:42 AM EDT|
In other news, Google Suggest has just emerged from BETA! So, jump on over and start using it: http://www.google.com/webhp?complete=1&hl=en
I still have a few problems with it though, the main one being the following: When typing in a multiple-word query and wanting to delete just the first word of that query, doing so using keyboard shortcuts (home, ctrl + shift + RightArrow) to select just the first word, selects the entire query and deletes it.
Of course, doing this with a mouse is not a problem, but it's annoying as hell when doing it with a keyboard. This is also true with middle words if you select them from the left.
|an0n 05/12/06 05:44:46 AM EDT|
These graphs don't actually give you very useful information because you can't tell what the units are. And they're obviously cooking the numbers in some fashion if the overall volume for searches on subjects is not going up between 2004 and 2006.
Or perhaps the graphs represent searches as a percentage of total searches? It's really hard to tell what you're looking at.
|babbling 05/12/06 05:40:32 AM EDT|
It is an interesting tool, but I have one question about it.
Why is it that for pretty much everything, the search volume has decreased over time? Is this because there is less accurate or different data for older searches, or perhaps Google isn't quite as popular today as it was a couple of years ago? I mean, one would think that for most things the search volume should increase over time since more and more people are getting onto the internet and using search engines...
|Bye bye Slashdot? 05/12/06 05:06:48 AM EDT|
My nomination for Google Trend of the Week would be Slashdot-Digg. Here's how it turns out: http://www.google.com/trends?q=slashdot%2C+digg
|sugge$$ion 05/12/06 04:03:22 AM EDT|
[From the Google Trends instructions] "just type in up to five topics, separated by commas, and you can see the cities, regions or languages that have had the 'top results' for each topic, along with Google news articles."
Why the breakdowns for cities, regions, or languages..but not by time-of-search? This makes it impossible to answer such crucial social research questions as: do as many people search for "porn" during the day as during the evening/night?
|StopThisWorld 05/12/06 03:54:38 AM EDT|
Any math teacher will tell you: a graph without a scale is like an eagle without wings. How long will it be before we start seeing real numbers attached to the graphs in Google Trends?
|blogospheroid 05/12/06 03:18:13 AM EDT|
Steve Rubel's comparison is the best use of Google Trends yet. Brilliant!
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 12, 2016 10:00 AM EST Reads: 121
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Feb. 12, 2016 09:51 AM EST
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 12, 2016 09:30 AM EST Reads: 209
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Feb. 12, 2016 09:00 AM EST
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Feb. 12, 2016 09:00 AM EST
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 12, 2016 06:00 AM EST Reads: 248
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 12, 2016 05:45 AM EST Reads: 457
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Feb. 12, 2016 05:00 AM EST
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 12, 2016 02:30 AM EST Reads: 226
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 12, 2016 12:45 AM EST Reads: 408
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 12, 2016 12:00 AM EST Reads: 283
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 11, 2016 10:00 PM EST Reads: 124
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 11, 2016 03:45 PM EST Reads: 419
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 11, 2016 02:45 PM EST Reads: 445
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 11, 2016 01:45 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 11, 2016 01:30 PM EST Reads: 445
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 11, 2016 12:00 PM EST Reads: 220
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 11, 2016 11:30 AM EST Reads: 102
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 11, 2016 11:30 AM EST Reads: 256
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 11, 2016 11:00 AM EST Reads: 137