|By Jeremy Geelan||
|May 12, 2006 09:15 AM EDT||
Like so many of the ideas that tumble out of the Googleplex into the public domain, Google Trends is irresistible. SYS-CON group publisher and editorial director Jeremy Geelan puts the application, newly taken out of beta and now available to all cyberspace from the Google main page, through its paces by taking it out for a giddy spin around the i-Technology world. The results are surprising...
"See what the world is searching for" says the slogan accompanying http://www.google.com/trends - and that very precisely encapsulates the aspect of Google Trends that makes it addictive. Like Technorati on speed.
There really isn't any limit to the number of searches one can do while still assuring oneself that it is diligent journalistic research. Take the usual run-of-the-mill stuff, for example, like comparing "Java" and ".NET":
But the real apples-to-apples comparison, obviously, is not this one but "J2EE" and ".NET":
And even this smacks way too much of mock-empiricism, almost as bad as those articles on slow news days which use Monster.com stats as a way of suggesting which technology is "ahead" out there in the i-technology marketplace.
No, what is needed is an altogether more personal approach. This is where Google Trends is dynamite. Take for example "McNealy" and "Jonathan Schwartz:
"mcnealy" "jonathan schwartz"
Not in itself especially revealing until you drill down into the datapoints below, which is a breakdown by cities:
|Top cities (normalized)|
|1.||San Francisco United States||
|2.||New York United States||
|3.||Chicago United States||
|4.||London United Kingdom||
In other words, while Sun's new CEO may be the talk of all of Wall Street, Sun's outgoing CEO (and still its Chairman) still remains a major focus of folks in the Valley.
Turning from i-technology people to i-technology phenomena, Steve Rubel - the writer on social software and how it's transforming marketing, media, and public relations - has already drawn attention to this comparison, a true gem:
Again, the breakdown by Cities reveals some surprising data, such as that blogs aren't yet dominant in Delhi, but they're sizzling in Sao Paolo, Brazil!
|Top cities (normalized)|
|1.||Sao Paulo Brazil||
|3.||Cabo Frio Brazil||
|6.||Rio De Janeiro Brazil||
|7.||New York United States||
|8.||San Francisco United States||
|9.||Seattle United States||
|10.||Chicago United States||
Next I couldn't resist taking a peek at whether "Web services" was waning as a search term, perhaps in favor of "SOA." As I suspected, while "Web services" is alive and well and being searched on worldwide, "SOA" is rising as steadily as it falls from primacy as the key concept driving integration.
"web services" soa
Last let's turn to AJAX. Here, Google Trends - for my money - comes into its own as a viable new tool.
Look how instantly, for example, it pinpoints the birth of the term "Web 2.0" - October 2004. Tim O'Reilly probably ought to use Google Trends on a daily basis, to see how it's faring against AJAX: it doesn't look good!
ajax "web 2.0"
Let us know what you're using Google Trends for by sending a mail to [email protected]. Maybe we should have a weekly competition to see who devises the best search, with readers voting on the Google Trend of the Week from among the best five submitted each week (according to our editors). Anyone care to start the ball rolling?
|Palal 05/12/06 06:10:42 AM EDT|
In other news, Google Suggest has just emerged from BETA! So, jump on over and start using it: http://www.google.com/webhp?complete=1&hl=en
I still have a few problems with it though, the main one being the following: When typing in a multiple-word query and wanting to delete just the first word of that query, doing so using keyboard shortcuts (home, ctrl + shift + RightArrow) to select just the first word, selects the entire query and deletes it.
Of course, doing this with a mouse is not a problem, but it's annoying as hell when doing it with a keyboard. This is also true with middle words if you select them from the left.
|an0n 05/12/06 05:44:46 AM EDT|
These graphs don't actually give you very useful information because you can't tell what the units are. And they're obviously cooking the numbers in some fashion if the overall volume for searches on subjects is not going up between 2004 and 2006.
Or perhaps the graphs represent searches as a percentage of total searches? It's really hard to tell what you're looking at.
|babbling 05/12/06 05:40:32 AM EDT|
It is an interesting tool, but I have one question about it.
Why is it that for pretty much everything, the search volume has decreased over time? Is this because there is less accurate or different data for older searches, or perhaps Google isn't quite as popular today as it was a couple of years ago? I mean, one would think that for most things the search volume should increase over time since more and more people are getting onto the internet and using search engines...
|Bye bye Slashdot? 05/12/06 05:06:48 AM EDT|
My nomination for Google Trend of the Week would be Slashdot-Digg. Here's how it turns out: http://www.google.com/trends?q=slashdot%2C+digg
|sugge$$ion 05/12/06 04:03:22 AM EDT|
[From the Google Trends instructions] "just type in up to five topics, separated by commas, and you can see the cities, regions or languages that have had the 'top results' for each topic, along with Google news articles."
Why the breakdowns for cities, regions, or languages..but not by time-of-search? This makes it impossible to answer such crucial social research questions as: do as many people search for "porn" during the day as during the evening/night?
|StopThisWorld 05/12/06 03:54:38 AM EDT|
Any math teacher will tell you: a graph without a scale is like an eagle without wings. How long will it be before we start seeing real numbers attached to the graphs in Google Trends?
|blogospheroid 05/12/06 03:18:13 AM EDT|
Steve Rubel's comparison is the best use of Google Trends yet. Brilliant!
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 27, 2017 12:00 AM EDT Reads: 3,313
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 26, 2017 11:15 PM EDT Reads: 2,866
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 26, 2017 09:45 PM EDT Reads: 2,033
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 26, 2017 08:30 PM EDT Reads: 6,112
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Mar. 26, 2017 07:45 PM EDT Reads: 9,586
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 26, 2017 06:45 PM EDT Reads: 4,258
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 26, 2017 06:30 PM EDT Reads: 2,039
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 26, 2017 05:00 PM EDT Reads: 2,132
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 26, 2017 02:30 PM EDT Reads: 1,774
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
Mar. 26, 2017 02:15 PM EDT Reads: 4,386
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 26, 2017 02:00 PM EDT Reads: 3,387
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 26, 2017 01:45 PM EDT Reads: 1,838
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 26, 2017 01:45 PM EDT Reads: 8,513
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 26, 2017 01:15 PM EDT Reads: 2,126
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 26, 2017 12:45 PM EDT Reads: 1,320
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 26, 2017 12:30 PM EDT Reads: 1,133
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 26, 2017 11:00 AM EDT Reads: 2,212
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 26, 2017 10:45 AM EDT Reads: 635
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 26, 2017 10:15 AM EDT Reads: 3,019
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 26, 2017 09:30 AM EDT Reads: 4,319