|By Jeremy Geelan||
|May 12, 2006 09:15 AM EDT||
Like so many of the ideas that tumble out of the Googleplex into the public domain, Google Trends is irresistible. SYS-CON group publisher and editorial director Jeremy Geelan puts the application, newly taken out of beta and now available to all cyberspace from the Google main page, through its paces by taking it out for a giddy spin around the i-Technology world. The results are surprising...
"See what the world is searching for" says the slogan accompanying http://www.google.com/trends - and that very precisely encapsulates the aspect of Google Trends that makes it addictive. Like Technorati on speed.
There really isn't any limit to the number of searches one can do while still assuring oneself that it is diligent journalistic research. Take the usual run-of-the-mill stuff, for example, like comparing "Java" and ".NET":
But the real apples-to-apples comparison, obviously, is not this one but "J2EE" and ".NET":
And even this smacks way too much of mock-empiricism, almost as bad as those articles on slow news days which use Monster.com stats as a way of suggesting which technology is "ahead" out there in the i-technology marketplace.
No, what is needed is an altogether more personal approach. This is where Google Trends is dynamite. Take for example "McNealy" and "Jonathan Schwartz:
"mcnealy" "jonathan schwartz"
Not in itself especially revealing until you drill down into the datapoints below, which is a breakdown by cities:
|Top cities (normalized)|
|1.||San Francisco United States||
|2.||New York United States||
|3.||Chicago United States||
|4.||London United Kingdom||
In other words, while Sun's new CEO may be the talk of all of Wall Street, Sun's outgoing CEO (and still its Chairman) still remains a major focus of folks in the Valley.
Turning from i-technology people to i-technology phenomena, Steve Rubel - the writer on social software and how it's transforming marketing, media, and public relations - has already drawn attention to this comparison, a true gem:
Again, the breakdown by Cities reveals some surprising data, such as that blogs aren't yet dominant in Delhi, but they're sizzling in Sao Paolo, Brazil!
|Top cities (normalized)|
|1.||Sao Paulo Brazil||
|3.||Cabo Frio Brazil||
|6.||Rio De Janeiro Brazil||
|7.||New York United States||
|8.||San Francisco United States||
|9.||Seattle United States||
|10.||Chicago United States||
Next I couldn't resist taking a peek at whether "Web services" was waning as a search term, perhaps in favor of "SOA." As I suspected, while "Web services" is alive and well and being searched on worldwide, "SOA" is rising as steadily as it falls from primacy as the key concept driving integration.
"web services" soa
Last let's turn to AJAX. Here, Google Trends - for my money - comes into its own as a viable new tool.
Look how instantly, for example, it pinpoints the birth of the term "Web 2.0" - October 2004. Tim O'Reilly probably ought to use Google Trends on a daily basis, to see how it's faring against AJAX: it doesn't look good!
ajax "web 2.0"
Let us know what you're using Google Trends for by sending a mail to [email protected]. Maybe we should have a weekly competition to see who devises the best search, with readers voting on the Google Trend of the Week from among the best five submitted each week (according to our editors). Anyone care to start the ball rolling?
|Palal 05/12/06 06:10:42 AM EDT|
In other news, Google Suggest has just emerged from BETA! So, jump on over and start using it: http://www.google.com/webhp?complete=1&hl=en
I still have a few problems with it though, the main one being the following: When typing in a multiple-word query and wanting to delete just the first word of that query, doing so using keyboard shortcuts (home, ctrl + shift + RightArrow) to select just the first word, selects the entire query and deletes it.
Of course, doing this with a mouse is not a problem, but it's annoying as hell when doing it with a keyboard. This is also true with middle words if you select them from the left.
|an0n 05/12/06 05:44:46 AM EDT|
These graphs don't actually give you very useful information because you can't tell what the units are. And they're obviously cooking the numbers in some fashion if the overall volume for searches on subjects is not going up between 2004 and 2006.
Or perhaps the graphs represent searches as a percentage of total searches? It's really hard to tell what you're looking at.
|babbling 05/12/06 05:40:32 AM EDT|
It is an interesting tool, but I have one question about it.
Why is it that for pretty much everything, the search volume has decreased over time? Is this because there is less accurate or different data for older searches, or perhaps Google isn't quite as popular today as it was a couple of years ago? I mean, one would think that for most things the search volume should increase over time since more and more people are getting onto the internet and using search engines...
|Bye bye Slashdot? 05/12/06 05:06:48 AM EDT|
My nomination for Google Trend of the Week would be Slashdot-Digg. Here's how it turns out: http://www.google.com/trends?q=slashdot%2C+digg
|sugge$$ion 05/12/06 04:03:22 AM EDT|
[From the Google Trends instructions] "just type in up to five topics, separated by commas, and you can see the cities, regions or languages that have had the 'top results' for each topic, along with Google news articles."
Why the breakdowns for cities, regions, or languages..but not by time-of-search? This makes it impossible to answer such crucial social research questions as: do as many people search for "porn" during the day as during the evening/night?
|StopThisWorld 05/12/06 03:54:38 AM EDT|
Any math teacher will tell you: a graph without a scale is like an eagle without wings. How long will it be before we start seeing real numbers attached to the graphs in Google Trends?
|blogospheroid 05/12/06 03:18:13 AM EDT|
Steve Rubel's comparison is the best use of Google Trends yet. Brilliant!
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
Feb. 26, 2015 07:00 PM EST Reads: 679
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Feb. 26, 2015 06:45 PM EST Reads: 566
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
Feb. 26, 2015 06:30 PM EST Reads: 658
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Feb. 26, 2015 06:00 PM EST Reads: 591
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Feb. 26, 2015 05:00 PM EST Reads: 1,112
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
Feb. 26, 2015 03:30 PM EST Reads: 3,828
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Feb. 26, 2015 03:15 PM EST Reads: 1,002
Feb. 26, 2015 02:30 PM EST Reads: 2,197
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Feb. 26, 2015 02:00 PM EST Reads: 1,564
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Feb. 26, 2015 02:00 PM EST Reads: 1,006
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Feb. 26, 2015 02:00 PM EST Reads: 2,035
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Feb. 26, 2015 01:15 PM EST Reads: 2,748
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Feb. 26, 2015 12:45 PM EST Reads: 408
Feb. 26, 2015 12:30 PM EST Reads: 2,128
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
Feb. 26, 2015 12:00 PM EST Reads: 1,063
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
Feb. 26, 2015 12:00 PM EST Reads: 1,543
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Feb. 26, 2015 12:00 PM EST Reads: 1,694
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
Feb. 26, 2015 11:45 AM EST Reads: 2,776
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Feb. 26, 2015 11:45 AM EST Reads: 2,868
The 16th International Cloud Expo has announced that its Call for Papers is open until February 28, 2015. 16th International Cloud Expo, to be held June 9-11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Feb. 26, 2015 11:15 AM EST Reads: 2,356