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A–Z of Cloud Computing & Big Data: Cloud Expo 2012 New York

An alphabetical summary of the many leading-edge Themes & Topics to be discussed at 10th Cloud Expo | Cloud Expo New York

Only ten weeks to go! Time for an alphabetical summary of the many leading-edge themes & topics to be discussed at Cloud Expo 2012 New York (10th Cloud Expo) - being held June 11-14, 2012, at the Javits Convention Center in New York City and co-located with Big Data Expo 2012 New York (1st Big Data Expo). There is truly no bigger or better event on earth that allows you to play catch-up via so many different technical and strategy sessions devoted to Enterprise IT's two fastest-growing trends - Cloud Computing & Big Data - under one roof.


10th Cloud Expo Keynote see Mission-Critical Applications in the Cloud

Apache Hadoop
see Hadoop

Apache HBase
see HBase

APIs – Why are APIs so important in clouds? That is a question that the CEO of Eucalyptus Systems, Mårten Mickos [Speaker Profile] - one of Cloud Expo's most popular regular speakers - will seek to answer in his Cloud Expo 2012 New York session entitled "Clouds Are All About APIs". He will also be asking whether we will end up with one, two or more standards and wondering how will this affect the evolution and adoption of cloud computing.

Application Consolidation see Platform as a Service

Australia – see Case Studies

Best Practices There are numerous best practices sessions throughout the program at 10th Cloud Expo in New York. They include "Best Practices for Big Unstructured Data Storage" by Tom Leyden [Speaker Profile]; "Infrastructure Planning & Control in Next Generation Data Centers" by Andrew Hillier; and  "Elastic IT: How the Cloud Can Benefit Organizations of Any Size" by John Peterson.

Big Data With the advent of the first ever Big Data Pavilion, 10th Cloud Expo's exhibit floor and program will both be awash with Big Data discussions and solutions. For details of relevant sessions, see elsewhere on this page: Big Data and the CloudBig Data RevolutionBig Unstructured Data | The Growing Big Data Tools Landscape | Consolidation of Big Data in the Cloud | Scaling Big Data in the Cloud |

Big Data and the Cloud Cloud-based, real-time analytics can help save more than 50% in business insight-related costs, and collaborative business process services can help increase employee productivity by 25%. That, anyway, is the contention that will be made by IBM's VP of Big Data & Streams, Anjul Bhambhri [Speaker Profile], in a 10th Cloud Expo session that will be examining how, in the era of smarter computing, any enterprise can apply the transformative power of cloud computing to reinvent the way it does business and improve economics. IBM has worked with a broad range of clients, across all industries, to help them define their big data strategies, and was recently named a “Leader” in The Forrester Wave for Enterprise Hadoop Solutions, Q1 2012. Anjul's session is called "Big Data and the Cloud".

Big Data in the Cloud see Consolidation of Big Data in the Cloud

Big Data Revolution – What exactly is Big Data and what can you do with it? What are some of the considerations if you need to run a high-performance production system? In a 10th Cloud Expo session called "Big Data Revolution" delegates can join the team fro GoGrid and learn how one of its customers leverages the power of Big Data and the scalability of the cloud to vastly improve its product.

Big Data Tools In a session titled "The Growing Big Data Tools Landscape: Choosing the Right One for Your Enterprise", Chief Strategy Officer for GCE, David Lucas [Speaker Profile], will be running through what enterprises really need to know about the growing set of big data tools - both those being leveraged by organizations today as well as the new and innovative tools just arriving on the scene. "Hadoop, MapReduce, Hive, HBase, Lucene, Solr?" says Lucas. "The only thing growing faster than enterprise data these days is the landscape of big data tools."

Big Unstructured Data In a session titled "Best Practices for Big Unstructured Data Storage", Tom Leyden [Speaker Profile] of Amplidata will explain what Big Unstructured Data is (lots of large, unstructured files) and how you build scalable storage infrastructures that can handle such volumes of data. Tom's focus will be on Object Storage - the future storage paradigm that uses concepts of cloud computing to optimize the back-end storage for cloud applications.

Case Studies With cloud computing having moved so conclusively now from being a noun to a verb, 10th Cloud Expo abounds in case studies featuring real-world implementations of cloud-based solutions. One good example is the session entitled "Cloud Triumphs and Pitfalls: Lessons from Commonwealth Bank of Australia", in which ServiceMesh Sr. VP Dave Roberts [Speaker Profile] combines with Jon Waldron, Executive Architect at Commonwealth Bank of Australia, to explore key lessons learned by the largest bank in Australia during the rollout of multiple enterprise-wide, private cloud services. "Come find out what worked and what didn’t so you can apply the same lessons to your own cloud initiatives," Roberts invites.

Chief Innovation Officer see IT As Innovation Leadership

Cloud Analytics – see Eucalyptus | Hadoop | Spatial Analytics

Cloud & Government IT
see Enterprise Transformation Using the Cloud

Cloud APIs
see Eucalyptus

Cloud Bootcamp
see Cloud Computing Bootcamp

Cloud Computing Bootcamp As at every Cloud Expo to date, 10th Cloud Expo features our ever-popular  Cloud Computing Bootcamp, with Larry Carvalho [Speaker Profile] back by popular demand as 2012 Bootcamp Instructor. "We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy," says Larry. Well worth visiting and/or following in full!

Cloud Databases see PostgreSQL | Scaling Big Data in the Cloud

Cloud Expo Keynote
see Mission-Critical Applications in the Cloud

Cloud Orchestration
see Enterprise Transformation Using the Cloud

Cloud Security
see also Dark Side of Virtualization

Cloud Standards Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud computing? These are questions that the CEO of Eucalyptus SystemsMårten Mickos [Speaker Profile] - one of Cloud Expo's most popular regular speakers - will seek to answer in his Cloud Expo 2012 New York session entitled "Clouds Are All About APIs". He will also be asking why APIs are so important in clouds, and whether Cloud APIs have to be open.

Cloud Storage – see also Scale-out Storage

Cloud Storage – In a session at 10th Cloud Expo called "Building and Using an Open Source Storage Solution", John Dickinson, Project Technical Lead at Rackspace Hosting, where he works on Rackspace’s Cloud Files product, will be exploring the ABCs of Swift, one of the largest open source object storage projects He'll also explore real-world scenarios in addition to the lessons learned from building and running the largest OpenStack Swift Clusters in the world at Rackspace.

Cloud Triumphs and Pitfalls see Case Studies

Commonwealth Bank of Australia – see Case Studies

Consolidation of Big Data in the Cloud – IT managers are dealing with growing constraints on space, power and costs to manage their data center infrastructure, which is why Cloud Expo 2012 New York Platinum sponsor Intel is bringing together a broad network of leading hardware and solution providers to build and enhance cloud solutions that are interoperable, multi-vendor and embrace open standards. In a General Session entitled "Managing the Explosive Growth and Consolidation of Big Data in the Cloud" Intel will be joined by key partners on-stage to talk about the latest Cloud solutions and service offerings that they are offering based on Intel architecture.

Copyright and the Cloud – Widespread adoption new cloud functionality is bringing dramatic changes in the ecology and characteristics of content use and re-use. As cloud-based content usage increases, so-called "repertory-style" licensing will likely become an ever more critical and indispensable part of the toolkit for collaboration and content-sharing. Hear all about it in the 10th Cloud Expo session "Copyright and the Cloud: Publishing, Content Workflow and Licensing" being given by Christopher Kenneally, Director of Business Development at Copyright Clearance Center.

Dark Side of Virtualization – What are the types of situations when you should consider not virtualizing some of your applications? Reasons might range from technical to legal to IT ops to politics to finances. In his 10th Cloud Expo session, Dave Asprey [Speaker Profile], VP of Cloud Security at Trend Micro, will be giving a true IT insider’s guide to the truth about virtualization. Dave's session is called, in full: "The Dark Side of Virtualization: Ten Situations Where Virtualization Won’t Improve Security, Performance, or Availability".

Database-as-a-Service (DBaaS) see PostgreSQL

Database Sharding see Scaling Big Data in the Cloud

DBaaS see PostgreSQL

Elastic IT IT organizations have looked to the cloud to offload the challenge of security management and take advantage of the elasticity which the cloud offers. In an interactive session at 10th Cloud Expo, John Peterson, VP of Technical Services at Barracuda Networks will explore this shift, its benefits, and discuss best practices, including case study examples that organizations can use to scale up or down the computes required to deliver this security as they expand and contract over time. His session is called: "Elastic IT: How the Cloud Can Benefit Organizations of Any Size".

Enterprise Hadoop Solutions
see Big Data and the Cloud

Enterprise-Wide Private Cloud Services
see Case Studies

Enterprise Transformation Using the Cloud Cloud is a shift from the focus on underlying technology implementation to leveraging existing implementations and further building upon them. In his session at 10th Cloud Expo, the CTO of the U.S. Dept. Justice, Ajay Budhraja [Speaker Profile], will discuss how for example the requirement to access multiple clouds will cause a shift towards utilizing identity management services and single sign-on capabilities."With cloud services," he says, "a traditional project that just obtained survey information from customers and provided reports can be transitioned to leverage an authentication service, cloud customer information service, cloud reporting service and other cloud services to provide a scalable, highly integrated solution quickly."

Ethernet SAN – see Scale-out Storage

Eucalyptus – As datasets grow in size and numbers in the enterprise, there needs to be a place to store, secure and analyze the datasets. An IaaS cloud like Eucalyptus can be “the place” to enable enterprises to deploy Big Data analytics and applications. That, anyway, will be the contention made by Eucalyptus Systems' Director of Product Management, Govind Rangasamy, in his New York session "Running Big Data Applications on Eucalyptus IaaS Cloud". Since the Euca cloud has the industry's de-facto standard IaaS API implementation, Govind will be able to make a powerful case! Eucalyptus also already has a vast ecosystem of Big Data industry partners.


Hadoop As the saying (now) goes, "if it's partionable, it's Hadoopable"...and truly Apache Hadoop is front, left and center nowadays at any event featuring Cloud Computing & Big Data, and ours is no exception. Sessions include: "Apache Hadoop: Now, Next, and Beyond" by the Co-Founder & CEO of Hortonworks, Eric Baldeschwieler [Speaker Profile];  "Crash Course In Open Source Cloud Computing" by Citrix's Mark Hinkle [Speaker Profile];  

Hadoop: Now, Next, and Beyond One highly popular session in June is certain to be the one on Hadoop being given by the Co-Founder & CEO of Hortonworks, Eric Baldeschwieler [Speaker Profile]. Eric was the engineer responsible, while he was at Yahoo!, for building and managing the team that took Apache Hadoop from a prototype to a system Yahoo! uses on 42,000 computers. In his session, he will discuss the exciting developments that have happened recently with the Apache Hadoop project, what is has already accomplished (including real-world examples), and what it is going to make possible in the future.

HBase see Big Data Tools

Hive
see Big Data Tools

Hybrid Cloud – The reality is that every IT organization will face a mixed deployment model going forward, which is why the 10th Cloud Expo session by HyperStratus CEO Bernard Golden [Speaker Profile] will address the opportunities and constraints IT organizations confront as they chart their hybrid cloud future. "Endless discussion about the 'right' cloud delivery model has not produced a consensus," says Bernard. "Instead, the cacophony of discussion resembles a Fox News Show - all talking points and no enlightenment." According he proposes to get beyond that and on to much more useful, real-world discussion in his session entitled, tellingly, "Private vs. Public vs. Hybrid: Moving Beyond the Soundbites".

HPC in the Cloud High-Performance Computing (HPC) and the Cloud make a cost-effective duo. Something called "process level virtualization" technology - with a very low footprint to create a robust and fault-tolerant virtual private cloud - can leverage existing IT infrastructure and achieve supercomputing performance at lower cost "and with zero management and integration effort" according to Eyal Maor, entrepreneur and CEO of Xoreax. He'll be giving a session at 10th Cloud Expo called "Achieving Cost-Effective HPC in the Cloud Through Process Level Virtualization".


IaaS Cloud see also Eucalyptus

IaaS Cloud Services for Windows & Linux Can efficient and powerful hardware, used along with both open source and proprietary software, be ulitilized to achieve an ideal balance between performance vs cost? Mike Carpenter, VP Business Development with CARI.net, believes so and his 10th Cloud Expo session "Architecting the Full Performance Potential of IaaS Cloud Services For Windows, Linux And Appliances" aims to explain how. "There is a gentle yet optimal balance between performance, redundancy and capacity," MIke will explain.

Infrastructure Planning & Control In his 10th Cloud Expo session, CiRBA's CTO & Co-founder Andrew Hillier will be outlining best practices for gaining control over dynamic capacity supply and workload demand in large-scale virtual and cloud infrastructure. His session is called "Infrastructure Planning & Control in Next Generation Data Centers" and he'll be discussing in detail how leading Fortune 500 organizations have brought together infrastructure teams, capacity teams and application owners to increase agility, reduce risk and costs by optimizing infrastructure planning and management processes.

Identity Management
see Enterprise Transformation Using the Cloud

IT As Innovation Leadership The opportunity for today’s IT leaders is to transform IT by leveraging the new ecosystem of services that liberate IT from a technology focus to an information and innovation focus. In a 10th Cloud Expo session by Rich Taggart, a Lead Partner at SHI and former SVP and Corporate CIO of the Walt Disney Company, will be offering a step by step approach to revitalizing IT as an innovation leadership organization. The session is called "From Chief Information Officer to Chief Innovation Officer".

Linux – see IaaS Cloud Services for Windows & Linux

Lucene see Big Data Tools

Managing Big Data Growth
see Consolidation of Big Data in the Cloud

MapReduce see Big Data Tools

Mission-Critical Applications in the Cloud How have the latest cloud computing designs evolved recently in terms of security, availability, and overall service quality to meet the needs of mission-critical applications? That is the crucial question for many Cloud Expo delegates, and it is one that will be answered in June by SHI’s Chief Technologist and Managing Partner Henry Fastert, whose Opening Keynote at 10th Cloud Expo - on June 11, 2012 - will be asserting that the latest generation of cloud computing is now demonstrably capable of addressing the needs of the enterprise mission critical applications. Henry will also share insight on how cloud designs can handle high availability service levels (Security, Performance, High Availability).

Mobile Cloud As workers continue to demand business apps on their connected devices, the mobile cloud will play a key role in changing the enterprise IT landscape forever. In his session at 10th Cloud Expo called "Embracing the Mobile Cloud from Start to Finish", the President & Founder of Keynote DeviceAnywhere, Faraz Syed, will be discussing how, to make it work, companies must plan for the whole application lifecycle from development and testing through to monitoring, or risk failing to realize the full potential of the mobile cloud.

Network-Based Cloud Computing The importance of an enterprise-grade network at the center of cloud services cannot be overstated, according to Steve Caniano, VP of Hosting, Application & Cloud Services at AT&T Business Solutions. The optimum cloud, Caniano contends, is one where cloud services are actually embedded in the network. "A network-based cloud allows cloud services and applications to be managed and delivered as part of a total solution straight down to any device just like voice and data," Caniano states. His session at Cloud Expo 2012 New York, "The Cloud and the Network – a Match Made in Heaven" will discuss how this unique approach can offer enterprises the scale and flexibility of the cloud, without sacrificing performance, reliability and security.

Next Generation Data Centers see Infrastructure Planning & Control

Open Source Cloud Computing – In his sure-to-be-packed "Crash Course In Open Source Cloud Computing" session, popular Cloud Expo speaker Mark Hinkle [Speaker Profile] will, as Mark puts it, "cut through the hype and quickly clarify the ontology for cloud computing." The session will appeal to anyone who has a good grasp of traditional data center infrastructure, but is struggling with the benefits and migration path to a cloud computing environment, he adds.  "Systems administrators and IT generalists will leave the discussion with a general overview of the options at their disposal to effectively build and manage their own cloud computing environments using free and open source software," Mark - who is Director, Cloud Computing Community at Citrix - says.

OpenStack see Cloud Storage

PaaS see also PaaS 2.0 | Platform as a Service | Private PaaS

PaaS 2.0 If "PaaS 1.0" is what people are now seeing as strictly a tool to easily deploy apps to the infrastructure in a self-service way with little or no differentiation among offerings, then "PaaS 2.0"  is what is needed in order for PaaS to reach its full potential. In a session entitled "Goodbye PaaS 1.0, Hello PaaS 2.0", Apprenda's Co-Founder & CEO Sinclair Schuller [Speaker Profile] will be explaining what it takes to make PaaS the modern day abstraction layer for software delivery. "We must enter the PaaS 2.0 phase," Schiller says, "in order to enable the next generation of applications to embrace and leverage the full power of cloud computing, multi-tenant SaaS architecture and highly efficient grid execution to deliver business critical applications at web scale."

Platform as a Service see also PaaS 2.0 and Private PaaS

Platform as a Service


PostgreSQL DBAs should consider PostgreSQL to move database operations to public and private clouds. That, at least, is the view of Karen Padir, executive vice president of products and engineering at EnterpriseDB. In her 10th Cloud Expo session in New York, Karen will be explaining why, as well as providing delegates with tips and tricks to using PostgreSQL as the backend database for hybrid/private/public cloud environments. Her session is entitled, simply: "Why PostgreSQL is the Database for the Cloud".

Private PaaS In her June session in NYC entitled "Private PaaS for the Enterprise & Beyond", ActiveState's Cloud Evangelist Diane Mueller will be discussing how Private PaaS technology gives control over where, when and how the cloud is leveraged. "I'll be showing Cloud Expo delegates how you can extend & ensure your private cloud investment with a private Platform-as-a-Service and provide on-demand availability, flexibility, control, and ultimately, faster time-to-market for your development teams," Diane says.

Private Cloud vs Public Cloud
see Hybrid Cloud

Public Cloud vs Private Cloud see Hybrid Cloud

Real-World Cloud Computing Cloud Computing is no longer just a noun, it's a verb - and 10th Cloud Expo is accordingly replete with sessions that showcase real uses by real companies in real verticals. Examples: "Leveraging the Cloud for Spatial Analytics and Intelligent Mapping" by Esri's Victoria Kouyoumjian;

Relational Sharding see Scaling Big Data in the Cloud

Running Apps in the Cloud  – see SHI Cloud

Running Big Data Applications – see Eucalyptus

Saving Lives with Cloud Computing – see Spatial Analytics (really!)

Scale-out Storage In a session by Coraid CEO Kevin Brown, "Cloud Architectures Require Scale-out Storage", Cloud Expo delegates will be able in New York to learn how organizations are leveraging Ethernet SAN as the storage backbone of their dynamic public and private cloud architectures. "Virtualization combined with x86 servers has transformed the way we scale out compute resources," notes Brown. "Unfortunately, legacy Fibre Channel and iSCSI storage architectures are rooted in rigid mainframe-era designs, and are fundamentally mismatched with the dynamic, shared modern data center," he continues. Whereas with Ethernet SAN, he adds, "capacity and performance both scale linearly with user demand without forcing users into a complex tiered storage environment to deal with price-performance tradeoffs."

Scaling Big Data in the Cloud – What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Data platforms? This and other questions will be answered by Cory Isaacson, CEO of CodeFutures, in his session at 10th Cloud Expo. Based on his real-world experience as maker of dbShards with dozens of high-volume, data intensive applications, Cory will be nailing the whole topic of "Scaling Big Data in the Cloud" and will also be helping Cloud Expo delegates decide: which database technology is best for your application?

Secure Cloud Computing Security features in many of the sessions at 10th Cloud Expo. In "How To Build a Secure Cloud Service", for example, CloudPassage VP Rand Wacker will be breaking down the top security considerations that are specific to the cloud and offering practical steps for securing cloud-based application development. Rand's session will include real-world success stories of self-protecting and autonomous servers in the cloud that are surviving the higher exposure level to threats and vulnerabilities.

Server Virtualization As datacenters expand and cloud computing becomes a reality, there are challenges to implementing a one-size-fits-all strategy. In a 10th Cloud Expo session called "Server Virtualization: How to Choose the Right System for your Workload",  ScaleMP Founder & CTO Shai Fultheim will discuss the ROI of implementing server virtualization for aggregation, and best practices for using it to achieve maximum benefits.

SHI Cloud see Mission-Critical Applications in the Cloud

Single Sign-On see Enterprise Transformation Using the Cloud

Solr see Big Data Tools

Spatial Analytics In a session titled "Leveraging the Cloud for Spatial Analytics and Intelligent Mapping" by Esri's Victoria Kouyoumjian will showcase multiple use-cases of geospatial solutions that leverage the cloud computing deployment models to provide better government transparency, stakeholder engagement, and save lives … (really).

Storage in the Cloud see Scale-out Storage

Swift see Cloud Storage

Transparent Sharding see Scaling Big Data in the Cloud

Twitter & Cloud Computing Here are the Twitter handles of some of the speakers at Cloud Expo 2012 New York (@CloudExpo), they are *well* worth following: @martenmickos, @arungupta, @sschuller, @larrycincy, @davenielsen, @bernardgolden, @mrhinkle, @jg21, @nicvek, @daveasprey, @tomme, @sandhillstrat, @paulrubell, @hansvandekoppel, @apinomi, @caniano, @kpadir, @0x44, @mikopp, @jonwaldron, @shaifultheim, @AnjulBhambhri, @jeric14, @jyung99, @vkouyoumjian.

Virtualization see also Server VirtualizationThe Dark Side of Virtualization

Windows – see IaaS Cloud Services for Windows & Linux

Workload see Server Virtualization

Workload Demand – see Infrastructure Planning & Control

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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