|By Shelly Palmer||
|April 9, 2012 04:14 PM EDT||
“We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.”
In other words, just in case you didn’t mean to delete something, Google might keep it around for a while. Maybe.
In the specific case of Gmail, Google has gone on record that they keep a copy of your deleted messages around for 60 days. After that, they’re gone forever (setting aside the necessary legal caveats).
In simple terms, this is Google not being evil, as they don’t keep your data around after you tell them to get rid of it. There is no after-the-fact data mining or ad targeting. When you say something needs to go away, it’s gone. The 60-day holdover period is there only as a necessary legal defense. If you’re, say, destroying evidence by purging your Gmail account, and someone serves Google a court order to produce your deleted Gmail messages, Google needs some recourse, at least in the reasonable near term.
In practicality, what you delete from Gmail or Google Docs or YouTube is gone. Even the stuff you accidentally delete. Even the stuff that a hacker deletes after they steal your password. Even the stuff your dodgy smartphone app accidentally deletes when you sync it to your Google Calendar. When it comes to Google, “delete forever” actually means delete forever.
Yes, Google keeps backup copies on their servers for a month or two, but that’s for Google’s benefit, not yours. You have no obvious mechanism of asking Google to un-delete something. By respecting your privacy, Google has given you no margin for error when it comes to accidental deletion.
Roughly one-third of all data loss is due to user error, and that’s exactly the kind of lost data Google’s “Don’t Be Evil” mantra can’t help you with. That’s probably why, when it comes to Google’s business service, Google Apps, user error is responsible for two-thirds of all lost data. Google has solved most of the hardware problems and software issues that can spontaneously delete data; but hardware and software can’t protect you from yourself.
If you don’t keep anything irreplaceable in Google services, you have nothing to worry about. But then, no one thinks their data is irreplaceable until the wedding photos stored in Picasa or the college journals published on Blogger suddenly disappear.
Luckily, there are techniques and services out there that can keep backup copies of your Google data. Google Takeout is Google’s own service for downloading your online data. Gmail and Google Docs both have offline modes that can store local copies of your emails and documents. Backupify (for whom I work) offers automatic third-party backup of several Google services, including Gmail, Google Docs, Picasa and Blogger.
Bottom line: if you rely on Google services, you can’t rely on Google to keep indefinite copies of the data you accidentally delete. Doing so would be “evil” — and that’s not in Google’s business plan. It’s up to you to keep backup copies of your Google data. After all, only you can protect your Google data from its greatest threat — yourself.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
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The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
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How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Nov. 27, 2014 03:00 PM EST Reads: 1,342
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 27, 2014 01:00 PM EST Reads: 1,691
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,310
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Nov. 27, 2014 10:00 AM EST Reads: 1,249
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Nov. 27, 2014 08:00 AM EST Reads: 1,269
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 27, 2014 07:45 AM EST Reads: 1,541
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Nov. 27, 2014 07:00 AM EST Reads: 1,516
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 27, 2014 06:45 AM EST Reads: 1,415
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,349
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Nov. 27, 2014 04:00 AM EST Reads: 1,263
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 04:00 AM EST Reads: 1,211
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Nov. 26, 2014 02:00 PM EST Reads: 1,644
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,741
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,636
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Nov. 24, 2014 11:00 AM EST Reads: 1,769
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
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