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Kodak and DM-Drogerie Markt Extend Longstanding Relationship

Kodak, the worldwide leader in retail print solutions with 105,000 KODAK Picture Kiosks, and DM-Drogerie Markt, the number one instant kiosk print retailer in Western Europe, today announced an extension of their successful relationship. By end of 2012, DM will be the first European retailer to offer KODAK Photo Books and KODAK Personal Greeting cards nationwide, giving consumers the convenience and ease to create personal, high-quality photo products in minutes. So far, DM has 4,000 KODAK Picture Kiosks in its 1,200 stores nationwide.

“We are investing in the newest digital photo center from Kodak to ensure our customers enjoy an exceptional photo creation experience. Kodak has been a tremendous partner, delivering high-quality solutions and premium products in front of and behind the counter, which integrate seamlessly with our existing fleet,” said Christoph Werner, Managing Director, DM Deutschland. “By continuing to partner with Kodak, DM maintains its leadership position as the number one instant kiosk print retailer in Western Europe by offering innovative photo retail solutions and superior customer service.”

“We are proud to continue our successful relationship with DM Drogerie Markt, which began in 2005 with our first market trial,” said Larry Trevarthen, Kodak’s Worldwide Director of Marketing for Retail Systems Solutions, and Vice President, Consumer Segment. “Together, DM and Kodak have continued to innovate to deliver a unique in-store experience and a full suite of photo services, so consumers can easily create meaningful, high quality photo products to share life’s moments.”

With the extension of their relationship, Kodak and DM continue to offer consumers differentiated photo products that are convenient to access and simple to create. The recently introduced KODAK Create@Home Software lets retailers offer consumers the ability to create personalized photo products at home and pick them up in store. Consumers who bring a KODAK Create@Home Software project into DM can print it themselves from a KODAK Picture Kiosk or have it completed by DM store associates. The free software is available for download from create.kodak.com/go/dm, and consumers can locate their nearest stores using the Kodak dealer locator at www.kodak.de.

Photo premium products like the KODAK Photo Books, available in a variety of formats, can be created and printed in minutes. Consumers can choose from a range of KODAK Personal Greeting Cards, including popular designers like Bonnie Marcus.

DM was one of the first European retailers to use KODAK Picture Kiosks, and in 2008, installed one of the first KODAK Adaptive Picture Exchange (APEX) dry lab systems. By year-end, DM will have 150 APEX dry lab systems installed in their stores. The APEX system helps retailers improve productivity and lower operating costs.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

(Kodak is a trademark of Eastman Kodak Company)

All trademarks referenced herein are the property of their respective companies.

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