Welcome!

Release Management Authors: Liz McMillan, Jnan Dash, Lori MacVittie, Gilad Parann-Nissany, Carmen Gonzalez

Related Topics: Agile Computing, Microservices Expo, Wearables, Release Management

Agile Computing: Article

Top Topic: Behavioral Analytics

Understanding why people visit you and your company and do what they do is massively important

So far, we have we discussed the fact that 2012 is the golden year for apps and how ‘by the end of 2012, app users will start to become app creators,' and well, how that's already happening. Then in my last article, we talked about a theory that we referred to as 3D Internet that follows what we called ‘the deep then wide method.' Basically, mobile devices are taking Google's ‘wide then deep method' of "searching" and flipping it! Everything with names and addresses are turning into apps, and apps really condense information into a valuable format. Little fluff and lots of impact... delivered in less time! Go deep and straight to the source and then go wide to get more valuable content! That's... apps.

Now, let's talk about one of the hottest topics in business right now and that's behavioral analytics.

Why is this a top topic?

Well, it's the reason why Instagram was purchased by Facebook. And it's the reason why other super high-tech and intelligent companies will be taken over by Facebook or another Internet giant.

It's all about data. And more really is better.

You see, by Instagram being one of the hottest app communities out there with a large fan base... it means it's also one of the most intelligent and influential companies because it stores and analyzes a ton of extremely valuable data.... behavioral data.

This is why this is Facebook's largest acquisition deal up to date. According to CNN, Facebook acquired Instagram (with its 13 employees) for approximately $1 billion in cash and stock in April 2012, with plans to keep it independently managed.

Actually, what's crazy is that Forbes reported that just a few days before Facebook acquired Instagram, it was valued at $500 million. This rising valuation of the company was reflective of its fast growing audience, despite being just on the iphone. It had reached nearly 30 million registered users before it launched an Android app.

These 30+ million registered users create the hot topic...

Instagram knows the who, what, where, when, why of every photo of every user.

It acquires a massive amount of information because it's a really awesome app that app users love to use.

As Kevin Systrom, the CEO of Instagram, said in an interview with Forbes, ‘we worked really hard at making it easy for people to share their lives in a beautiful way. It's one thing to share a photo and it's another for that photo to look gorgeous and be something you want to keep forever."

This Vision is what has created 30 million+ Instagram fans.

Instagram fans are fanatic about sharing gorgeous, beautiful, and cool images that showcase their lives.

It's these loyal fans who engage in behaviors... more loyal fans means more extremely valuable behavioral data.

A company... or app... like Instagram that has an existing fan base can capture behavioral data very rapidly.

Since communities like Instagram's are made up of loyal fans, this enables the acquiring of even deeper and more intelligent behavioral data.

Why is behavioral data so important?

Because we can learn from the behaviors of our fans and then optimize monetization and behavior-based actions.

The ability to be able to capture:

  • Which pages fans visit
  • The amount of time they view each page
  • What links they click on
  • Searches they make
  • What they interact with

... this is all hugely valuable to an Internet Giant like Facebook and to advertisers and business people alike!

Taking this behavioral information to create and define audience segments based on visitors that have similar profiles results in increased engagement and monetization of what is identified to be most popular and accessed most frequently.

The reward is that targeted and focused online ads are in front of those visitors who exhibit a great level of interest in the products and services being offered.

Going back to Instagram again... Facebook now has 1,000,000% more behavioral data to access and work with which brings more value for their advertisers, and to generally improve engagement and therefore monetization of the entire social media platform.

More properly targeted ads fetch more consumer interest. More properly targeted ads are a result of the amount and the level of quality of behavioral data that can be acquired.

Increase in behavioral data = More properly targeted ads = Lots of happy advertisers = Many healthy businesses.

To simply further, it's about:

Collecting --> Connecting --> Rewarding

Collect the data... Make the right connections... Experience the rewards.

It's important to not only capture what a person searches... it's important to capture why people do what they do.

Google captures what someone searches... Facebook captures what someone is socially interested.

But why does a user, fan, or visitor click ‘there' but not ‘here' or ‘over there'? Why is a user, fan, or visitor interested in one thing but not a similar thing?

Well, this information can all be harvested... overtime. Again, Instagram will help Facebook determine why users do what they do... where they were when they took a photo giving them insights into why whatever they were taking a photo of in that moment was of value to them.

Instagram and its pre-existing engaged fan based community is really a knowledge base. Facebook and its advertisers can now target new loyal fans that have a higher probability to support and be interested in what is being shown to them.

In conclusion, let's all take into account how important it is to know and understand our fans, visitors, users, and customers. Understanding why people visit you and your company and do what they do is massively important. Go right now... login to your Google Analytics account and see what people are ‘liking'... then create more of that. Split up and match up your fans and users into audience segments and deliver awesome content to them. Go... now! And remember, people don't care about how much you know until they know you care about them and the problems they want to solve...

More Stories By Amish Shah

Amish Shah is the Chief Product Officer at Bitzio, Inc (www.bitzio.com) - a Mobile Apps company. He got into Mobile Apps around October 2010 and never looked back. The Internet scene was just becoming too competitive, so he just went to where it was easier to make money. Bitzio does everything Mobile Apps (from software, to app development, to cross promotions, etc.). Literally EVERYTHING.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...