|By Adrian Bridgwater||
|September 24, 2012 06:45 AM EDT||
The cloud is a commercial vehicle. This undeniable truth must now be accepted as a deeply entrenched truism by CIOs who are looking to manage the forward-looking growth of their technology architectures.
We can actually refine this statement further. The cloud is a commercial vehicle designed to facilitate customer engagement, sales and therefore profits.
These are not inconvenient truths, but it is an undeniable truth if you believe the proclamations being made by some of the new change-makers driving cloud computing from the Platform-as-a-Service level.
This commercialization of the cloud is facilitated by the way users are interacting with cloud services. Although that may sound like stating the obvious, what we mean by this use of the term "interacting" is now increasingly impacted by social applications. Analyst firm McKinsey estimates that there is $1.3 billion dollars waiting to be unlocked in the global economy if we harness enterprise level social technologies effectively.
What "Social Sharing" Means
Firms like Salesforce.com are making some big assertions in this space and now developing products to transform the older more traditional business models that suffer from unconnected data silos and customer portals that fail to "share" in the new sense of "social" as we now come to use the term.
CIOs looking to bring these new social technologies to bear will need to prepare for transformation. At risk of that also sounding too simplistic, what we are talking about here is a transformation impacting every aspect of a firm's internal operational structure.
As Salesforce.com CEO Marc Benioff would have it, this is a transformation of the way a company must now sell, market to, collaborate with, supply services to and then subsequently work with its customers. Sales is now social, data is now social and the modern enterprise is now social -- and this is the mantra that cloud customers in the Benioff mindset now follow.
Facebook, But for Business
Think of it as Facebook for business if you wish. These are new virtualized applications that are secure, enterprise-grade and intuitive enough for users to be able to operate them with practically zero training in some cases. Salesforce's Benioff has described Facebook as "500 million users without an instruction manual" and this is the model that firms should now look to if they are going to use connected social clouds effectively.
But didn't we just say that CIOs should brace themselves for embracing social technologies? There is the closely connected mobile and touch element to be recognized here too. The application types we have discussed here will come first and foremost from the cloud in every instance; the applications themselves then inherently suited to mobile device delivery over an Internet connection where both data storage and processing power is supported, or at least significantly shared, by the cloud server rather than on the device.
Logically then, as we move from social to mobile, our next technology layer should be touch-based functionality to ensure suitability to tablets and smartphones.
A Changing Fabric for Business
Hewlett Packard is vocal on the subject of social enterprise applications and HP senior vice president Tony Prophet had a brief keynote slot during the Salesforce keynote presentations at this September's Salesforce.com Dreamforce user and customer symposium in San Francisco.
"Our company is reengineering our processes and embedding enterprise social tools deep into the fabric of the way we work and we embrace these new concepts as a business," said HP's Prophet, "This is going to be a core part of the way HP operates as a business in the future."
Also present at this event was motivational speaker Tony Robbins who enthused that change is driving our inevitable move toward these new technology structures. "Change is automatic, progress is not," said Robbins. "Change is inevitable in our work, in our relationships and in our bodies. The future is all about the need to connect or die." Robbins likes to 'showboat' and is a showman at heart, so take those comments with a large pinch of salt.
These are the new imperatives for the modern CIO intending to run modern applications in a modern enterprise, or a modern small to medium sized business too for that matter.
But is this all just a load of hype? Well it is cloud computing driven, so there's part of your answer right there. The fact is, this stuff is true and it's happening right now.
• • •
This post was first published on the Enterprise CIO Forum.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
Apr. 20, 2015 08:45 PM EDT Reads: 865
Participants will reach the final if their IoT solution is liked. A community vote will determine the best solutions submitted in each country, after which an expert jury will select the national winners and the best international IoT solution. Each country's best solution can win a national marketing campaign worth up to €30,000 and become a partner in Deutsche Telekom's participating markets. The winning international solution can become partner of Deutsche Telekom Group across all eight countries and reach out to a potential of 10,8 million business customers. Deutsche Telekom Group has a...
Apr. 20, 2015 05:00 PM EDT Reads: 814
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Apr. 20, 2015 04:00 PM EDT Reads: 459
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Apr. 20, 2015 03:00 PM EDT Reads: 1,100
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
Apr. 20, 2015 02:00 PM EDT Reads: 1,474
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
Apr. 20, 2015 02:00 PM EDT Reads: 1,125
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
Apr. 20, 2015 12:45 PM EDT Reads: 1,949
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
Apr. 20, 2015 12:00 PM EDT Reads: 1,585
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
Apr. 20, 2015 12:00 PM EDT Reads: 1,294
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Apr. 20, 2015 12:00 PM EDT Reads: 2,165
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forward for enterprises who wish to leverage the resulting complex recurring revenue models, adding valu...
Apr. 20, 2015 10:30 AM EDT Reads: 1,517
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 20, 2015 10:30 AM EDT Reads: 2,209
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Apr. 20, 2015 10:15 AM EDT Reads: 2,304
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 20, 2015 10:00 AM EDT Reads: 3,923
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
Apr. 20, 2015 09:30 AM EDT Reads: 4,700
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
Apr. 20, 2015 09:15 AM EDT Reads: 4,023
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Apr. 20, 2015 09:00 AM EDT Reads: 1,692
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
Apr. 20, 2015 09:00 AM EDT Reads: 5,018
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
Apr. 20, 2015 08:45 AM EDT Reads: 2,506
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Apr. 20, 2015 08:30 AM EDT Reads: 5,680