|By Marketwired .||
|October 25, 2012 09:00 AM EDT||
BURLINGTON, MA -- (Marketwire) -- 10/25/12 -- Acquia, the enterprise guide to Drupal, today unveiled Open Web Experience Management (OpenWEM), which empowers organizations to create immersive, digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate shopping experience -- while leveraging the flexibility of the Open Web. Supporting the OpenWEM announcement, Acquia also released a significant update of its social business platform, Drupal Commons 3.0 for Drupal 7, and launched Acquia Media Cloud (beta), the first rich media collaboration and storage system designed specifically for Drupal.
OpenWEM is based on Drupal's proven web content management platform. Drupal's modular components increase IT agility and significantly decrease development and maintenance costs. The passionate, global Drupal community -- comprised of nearly 890,000 people in 228 countries speaking 181 languages -- generates a 24/7 stream of innovative new features that are easily snapped into any Drupal deployment, future-proofing an organization's OpenWEM investment.
Exploiting the concepts of the Open Web, Drupal modules exist to easily integrate into virtually all of the other components of the digital marketer's arsenal -- from marketing automation to social analytics -- including Marketo, Salesforce, Google Analytics, Exact Target, Facebook and hundreds more. Additionally, the Acquia App Marketplace offers compelling SaaS tools for digital marketers to utilize, including A/B testing, gamification and faceted search.
With OpenWEM, marketers have unmatched flexibility to quickly optimize the mix of content, community and commerce on their sites and convert prospects into loyal, engaged customers. The combination of Acquia, Drupal and Acquia's App Marketplace give marketers an agile platform to create multi-channel digital experiences that cover the full spectrum of their customer's journey.
"Acquia's OpenWEM offers digital marketers and IT organizations a much better alternative to proprietary WEM solutions that are slow to adapt to changing business needs and keep pace with the speed of the social web," said Tom Erickson, CEO of Acquia. "Our open approach sets a new standard for WEM by giving organizations the right tools and solutions they need to create engaging web experiences for their audiences, available either on premise or using Acquia's proven elastic cloud environment."
New Tools to Support OpenWEM
- Drupal Commons 3.0 for Drupal 7 (beta) - Enables organizations to quickly create online social communities for both collaboration and content delivery. New features in Version 3.0 include a completely rebuilt user experience, deeper mobile support, and bolstered analytics capabilities for enhanced moderator productivity.
- Media Cloud (beta) - New media management service allows marketers to manage and share rich media assets natively within Drupal to accelerate time to market on new campaigns and microsites.
- Badgeville - Enables marketers to add engagement mechanics to their Drupal-powered websites, which drives participation and rewards user behaviors such as starting discussion forums, blog posts, and commenting on other content.
"We've received tremendous interest in Badgeville for Drupal from marketers who want to create a deeper, more engaging experience for their customers and reward them for contributing to that experience," said Kris Duggan, CEO of Badgeville. "We're extremely pleased that we are being offered as a key component of Acquia's OpenWEM to provide engagement metrics capabilities for its users."
Ensuring Customer Success Through a Broad Agency/Developer Ecosystem
Acquia has also assembled a partner ecosystem comprised of more than 400 leading digital agencies and developers. Digital agencies like Digitaria, Digital Bungalow, VML, and ProPeople see the value of implementing a WEM solution on Drupal, which enables them to choose best-in-class tools and solutions for their clients' campaigns -- versus a closed, proprietary solution that only supports approved vendors and limits multi-channel capabilities.
To make it even easier for digital agencies to embrace OpenWEM, Acquia is integrating APIs for the top Drupal development tools used most frequently by Acquia customers. In June 2012, Digital Bungalow helped Humana adopt an OpenWEM strategy for their strategic site, mywell-being.com, offering personalization, deep connections to enterprise marketing tools, such as Adobe SiteCatalyst, and responsive web design (rWd) for mobile experiences.
"Many Digitaria customers require a best-of-breed approach to building a broad digital marketing system of engagement, which means any technologies we use have to be interoperable," said Chuck Philips, the agency's award-winning CTO. "Drupal offers the modularity and flexibility we need, plus an unparalleled developer community that reduces our risk and accelerates innovation. Acquia's solutions are the glue that binds Drupal to our customers' digital marketing strategies and vision. We look forward to working closely with them to help our customers achieve success."
Martin Coady, Director of Technical Strategy & Partnerships at VML, adds, "VML takes a holistic approach to WEM, where business objectives and digital strategies drive the decision to deploy specific technologies and platforms -- not vendor limitations or mandates. In this context, Drupal is one the best platforms for bringing this all together." He continues, "Because it is open source-based, Acquia's OpenWEM lets us easily leverage our clients' existing technologies and use Drupal's ecosystem of modules to create integrations and fill in functional gaps. In this way, VML is able to develop compelling digital experiences that meet our client's objectives."
"Acquia and the Drupal platform are helping us create amazing digital experiences that convert visitors to customers, connect customers to brands, and capture valuable insights that let brands create even more meaningful experiences," said Michael Drejer, Global CEO, Propeople. "We're excited to be partnering with a company like Acquia who understands that, for digital agencies, technology should be an enabler rather than a barrier. We appreciate Acquia's OpenWEM approach, as it lets us use the tools we need to build the kind of experiences our clients expect."
About Acquia, the enterprise guide to Drupal
Acquia empowers enterprises with the open source social publishing system Drupal. Co-founded by Drupal's creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia's products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it's done for more than 2,400 enterprise customers including Twitter, Warner Music Group, Turner Sports, World Economic Forum, Stanford University, Mercedes-Benz and NPR. Acquia was recently named the number one software company in the 2012 Inc. 500 survey of the fastest growing private companies. Acquia has also been named one of the 100 most promising companies in America by Forbes Magazine. See who's using Drupal at http://www.drupalshowcase.com, and for more information please visit www.acquia.com or call 888-9-ACQUIA.
OpenWEM and Acquia Media Cloud are trademarks of Acquia, Inc.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 439
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Sep. 1, 2015 02:45 PM EDT Reads: 136
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 1, 2015 01:00 PM EDT
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Sep. 1, 2015 12:45 PM EDT Reads: 474
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 909
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Sep. 1, 2015 12:15 PM EDT Reads: 249
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Sep. 1, 2015 11:45 AM EDT Reads: 321
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Sep. 1, 2015 11:45 AM EDT Reads: 673
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Sep. 1, 2015 11:15 AM EDT Reads: 229
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 1, 2015 09:45 AM EDT Reads: 242
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Sep. 1, 2015 09:00 AM EDT
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 168
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 147
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Sep. 1, 2015 08:00 AM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 466
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 381
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 427
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 200
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 560
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 493