|By Marketwired .||
|October 25, 2012 09:00 AM EDT||
BURLINGTON, MA -- (Marketwire) -- 10/25/12 -- Acquia, the enterprise guide to Drupal, today unveiled Open Web Experience Management (OpenWEM), which empowers organizations to create immersive, digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate shopping experience -- while leveraging the flexibility of the Open Web. Supporting the OpenWEM announcement, Acquia also released a significant update of its social business platform, Drupal Commons 3.0 for Drupal 7, and launched Acquia Media Cloud (beta), the first rich media collaboration and storage system designed specifically for Drupal.
OpenWEM is based on Drupal's proven web content management platform. Drupal's modular components increase IT agility and significantly decrease development and maintenance costs. The passionate, global Drupal community -- comprised of nearly 890,000 people in 228 countries speaking 181 languages -- generates a 24/7 stream of innovative new features that are easily snapped into any Drupal deployment, future-proofing an organization's OpenWEM investment.
Exploiting the concepts of the Open Web, Drupal modules exist to easily integrate into virtually all of the other components of the digital marketer's arsenal -- from marketing automation to social analytics -- including Marketo, Salesforce, Google Analytics, Exact Target, Facebook and hundreds more. Additionally, the Acquia App Marketplace offers compelling SaaS tools for digital marketers to utilize, including A/B testing, gamification and faceted search.
With OpenWEM, marketers have unmatched flexibility to quickly optimize the mix of content, community and commerce on their sites and convert prospects into loyal, engaged customers. The combination of Acquia, Drupal and Acquia's App Marketplace give marketers an agile platform to create multi-channel digital experiences that cover the full spectrum of their customer's journey.
"Acquia's OpenWEM offers digital marketers and IT organizations a much better alternative to proprietary WEM solutions that are slow to adapt to changing business needs and keep pace with the speed of the social web," said Tom Erickson, CEO of Acquia. "Our open approach sets a new standard for WEM by giving organizations the right tools and solutions they need to create engaging web experiences for their audiences, available either on premise or using Acquia's proven elastic cloud environment."
New Tools to Support OpenWEM
- Drupal Commons 3.0 for Drupal 7 (beta) - Enables organizations to quickly create online social communities for both collaboration and content delivery. New features in Version 3.0 include a completely rebuilt user experience, deeper mobile support, and bolstered analytics capabilities for enhanced moderator productivity.
- Media Cloud (beta) - New media management service allows marketers to manage and share rich media assets natively within Drupal to accelerate time to market on new campaigns and microsites.
- Badgeville - Enables marketers to add engagement mechanics to their Drupal-powered websites, which drives participation and rewards user behaviors such as starting discussion forums, blog posts, and commenting on other content.
"We've received tremendous interest in Badgeville for Drupal from marketers who want to create a deeper, more engaging experience for their customers and reward them for contributing to that experience," said Kris Duggan, CEO of Badgeville. "We're extremely pleased that we are being offered as a key component of Acquia's OpenWEM to provide engagement metrics capabilities for its users."
Ensuring Customer Success Through a Broad Agency/Developer Ecosystem
Acquia has also assembled a partner ecosystem comprised of more than 400 leading digital agencies and developers. Digital agencies like Digitaria, Digital Bungalow, VML, and ProPeople see the value of implementing a WEM solution on Drupal, which enables them to choose best-in-class tools and solutions for their clients' campaigns -- versus a closed, proprietary solution that only supports approved vendors and limits multi-channel capabilities.
To make it even easier for digital agencies to embrace OpenWEM, Acquia is integrating APIs for the top Drupal development tools used most frequently by Acquia customers. In June 2012, Digital Bungalow helped Humana adopt an OpenWEM strategy for their strategic site, mywell-being.com, offering personalization, deep connections to enterprise marketing tools, such as Adobe SiteCatalyst, and responsive web design (rWd) for mobile experiences.
"Many Digitaria customers require a best-of-breed approach to building a broad digital marketing system of engagement, which means any technologies we use have to be interoperable," said Chuck Philips, the agency's award-winning CTO. "Drupal offers the modularity and flexibility we need, plus an unparalleled developer community that reduces our risk and accelerates innovation. Acquia's solutions are the glue that binds Drupal to our customers' digital marketing strategies and vision. We look forward to working closely with them to help our customers achieve success."
Martin Coady, Director of Technical Strategy & Partnerships at VML, adds, "VML takes a holistic approach to WEM, where business objectives and digital strategies drive the decision to deploy specific technologies and platforms -- not vendor limitations or mandates. In this context, Drupal is one the best platforms for bringing this all together." He continues, "Because it is open source-based, Acquia's OpenWEM lets us easily leverage our clients' existing technologies and use Drupal's ecosystem of modules to create integrations and fill in functional gaps. In this way, VML is able to develop compelling digital experiences that meet our client's objectives."
"Acquia and the Drupal platform are helping us create amazing digital experiences that convert visitors to customers, connect customers to brands, and capture valuable insights that let brands create even more meaningful experiences," said Michael Drejer, Global CEO, Propeople. "We're excited to be partnering with a company like Acquia who understands that, for digital agencies, technology should be an enabler rather than a barrier. We appreciate Acquia's OpenWEM approach, as it lets us use the tools we need to build the kind of experiences our clients expect."
About Acquia, the enterprise guide to Drupal
Acquia empowers enterprises with the open source social publishing system Drupal. Co-founded by Drupal's creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia's products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it's done for more than 2,400 enterprise customers including Twitter, Warner Music Group, Turner Sports, World Economic Forum, Stanford University, Mercedes-Benz and NPR. Acquia was recently named the number one software company in the 2012 Inc. 500 survey of the fastest growing private companies. Acquia has also been named one of the 100 most promising companies in America by Forbes Magazine. See who's using Drupal at http://www.drupalshowcase.com, and for more information please visit www.acquia.com or call 888-9-ACQUIA.
OpenWEM and Acquia Media Cloud are trademarks of Acquia, Inc.
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 26, 2016 06:00 PM EDT Reads: 2,258
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 26, 2016 06:00 PM EDT Reads: 1,751
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 26, 2016 06:00 PM EDT Reads: 1,860
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 04:45 PM EDT Reads: 3,040
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 26, 2016 04:45 PM EDT Reads: 2,972
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 26, 2016 04:30 PM EDT Reads: 1,857
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 04:30 PM EDT Reads: 2,211
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 26, 2016 04:15 PM EDT Reads: 2,172
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 04:15 PM EDT Reads: 2,004
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 26, 2016 04:15 PM EDT Reads: 2,737
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 26, 2016 04:00 PM EDT Reads: 2,038
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 26, 2016 04:00 PM EDT Reads: 1,214
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 26, 2016 03:45 PM EDT Reads: 2,490
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 26, 2016 03:45 PM EDT Reads: 1,490
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 26, 2016 03:45 PM EDT Reads: 979
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 26, 2016 03:30 PM EDT Reads: 3,937
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 26, 2016 03:30 PM EDT Reads: 2,189
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 26, 2016 03:00 PM EDT Reads: 2,068
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 26, 2016 02:30 PM EDT Reads: 1,813
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 26, 2016 01:00 PM EDT Reads: 1,075