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Insightly Appoints Gregg Brockway, Matt Holleran to Board of Directors

Insightly, the leading provider of customer relationship management (CRM) applications for small businesses, today announced that Gregg Brockway and Matt Holleran have joined its board of directors. Brockway was the co-founder and CEO of the leading mobile travel organizer, TripIt, Inc., and was most recently executive vice president and general manager at Concur Technologies after Concur’s acquisition of TripIt. Holleran is a venture partner at Emergence Capital Partners with 15 years of CRM and business freemium experience. Brockway and Holleran bring expertise in their respective fields and will help Insightly continue its rapid growth in the small business market.

Brockway has a legacy of growing successful Internet companies and creating award-winning mobile experiences for customers. Brockway is the co-founder of two of the most recognized brands in travel: TripIt, the Webby award winner for design, and Hotwire, where he served as chief product officer. Expedia acquired Hotwire and Brockway became an executive at Expedia. He graduated from Dartmouth College and holds a Master of Business Administration degree from Harvard Business School.

Holleran has a long history in the CRM market and is a thought leader in the business freemium market. He was a sales and marketing executive at Clarify, the leader in client server customer support software. Prior to joining Emergence, his team started and built the AppExchange and partner network at He graduated from Dartmouth College and earned his Master of Business Administration degree from Harvard Business School.

“Whether organizing travel or organizing customer interactions, a product that delights users is the best foundation for long-term success,” said Gregg Brockway. “Insightly has done something amazing in creating a CRM product that people love to use, and I look forward to helping them build on that great start, particularly in mobile.”

“Insightly’s CRM application and freemium model are well suited to the global small businesses market,” said Matt Holleran, venture partner at Emergence Capital. “The application is easy to use, yet powerful and affordable, making it desirable to the underserved small business audience and positioning Insightly for its next phase of growth in the market.”

“Gregg and Matt have great business acumen,” said Anthony Smith, CEO of Insightly. “Their expertise and networks will enable them to make substantial contributions to our company success.”

About Insightly

Insightly provides customer relationship and project management software to small businesses worldwide. More than 100,000 users in 100 countries leverage Insightly’s cloud-based application to manage customer transactions, interactions, leads, proposals, opportunities and projects from any device at any time. Insightly’s web application allows businesses to start using the CRM with just an email address and a web browser. In addition, Insightly for Google Apps is the number one CRM application in the Google Apps marketplace. For more information, visit

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About Emergence Capital Partners

Emergence Capital Partners, based in San Mateo, Calif., is the leading venture capital firm focused on early and growth-stage SaaS and Technology-Enabled Services companies. Its mission is to empower business users and organizations around the globe by unleashing the power of Technology-Enabled Services. The firm's investments include companies such as (CRM), SuccessFactors (SFSF), Yammer, Lithium, YouSendIt, Box and Veeva Systems. Emergence Capital has $575 million under management. More information on Emergence Capital can be found at

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