Welcome!

Release Management Authors: David H Deans, Liz McMillan, Jnan Dash, Lori MacVittie, Gilad Parann-Nissany

News Feed Item

Power Assure and iTRACS Target the Energy Market with an Integrated DCIM Solution Accelerating the Transformation of the Data Center into a Revenue Center

Power Assure®, Inc., a data center infrastructure and energy management solutions provider, and iTRACS, Inc., the leading provider of open, enterprise-class Data Center Infrastructure Management (DCIM) solutions, today announced at the Gartner Data Center Conference 2012 the availability of an integrated DCIM solution that turns data centers into revenue centers with increased reliability and availability, better server utilization, and new revenue streams generated from energy market participation. The integrated Power Assure/iTRACS solution is being demonstrated this week in Power Assure’s Booth #108.

Tweet this: @PowerAssure & @iTRACS deliver integrated #DCIM solutions – data centers become revenue centers. Booth 108 #GartnerDC http://bit.ly/TpDNFE

The Power Assure and iTRACS collaboration unlocks operational data and turns it into actionable insight to help decision-makers reduce OPEX and CAPEX through aggressive server consolidation and resource management strategies; optimize the business output of the data center via increased rack capacities and higher CPU utilization; and implement a variety of new strategies for monetizing the data center fleet across geographies, including participation in the energy market by shifting and selling excess IT energy loads.

This transformative solution combines Power Assure’s open API and web services-based PAR4 server performance metrics, IT forecasting, and global energy intelligence software with iTRACS’ open systems Converged Physical Infrastructure Management™ (CPIM®) DCIM software suite for visualizing, managing, and optimizing the physical ecosystem. Power Assure and iTRACS have been recognized as DCIM specialist by Gartner under “Vendors to Watch” in its November 27, 2012 research note entitled “Market Trends: Total Addressable DCIM Market Will Reach $1.7B in 2016.”

“Power Assure’s partnership with iTRACS signifies the growing shift in how data centers contribute to an enterprise,” said Brad Wurtz, president and CEO, Power Assure. “With monetization through participation in the energy market, data centers can accurately forecast IT energy loads to automatically shift, shed, and sell their energy loads back to utilities, becoming a source of new revenue. Combined with new cost reduction strategies including better methodologies for Computational Fluid Dynamics modeling, the data center can be converted from a cost center to a revenue center. We are excited to help drive this transformation with iTRACS.”

“The financial community is increasingly treating the data center as a capital asset with direct impact on the organization’s top and bottom lines,” said Elizabeth Given, president and CEO, iTRACS. “The data center is evolving from a cost center to a source of revenue and profitability, whether you’re increasing customer transactions per kilowatt or participating in the lucrative energy market. Our partnership with Power Assure underscores the value of an extensible DCIM software suite in fueling this evolution.”

Availability

The combined Power Assure / iTRACS solution is available from both companies. For more information, please visit www.powerassure.com or www.itracs.com.

About the Gartner Data Center Conference 2012

The Gartner Data Center Conference is the most comprehensive compilation of sessions and advice on the future of the data center ever held. It offers the latest insights and best practices for all major data center disciplines – servers, operating systems, storage, business continuity and disaster recovery. Additional information is available at www.gartner.com/us/datacenter.

About iTRACS

iTRACS is the leading provider of open, enterprise-class Data Center Infrastructure Management (DCIM) solutions that drive efficiency, performance, cost savings, and strategic value in physical infrastructure. iTRACS’ Converged Physical Infrastructure Management™ (CPIM®) features the world’s first and only holistic command-and-control of the data center combining an open systems architecture with a navigable 3D environment. Interactive 3D Visualization – The Efficiency Engine™ is at the heart of the CPIM® solution, unleashing new opportunities to create efficiency and business value in the design, management, and optimization of physical infrastructure. iTRACS is helping enterprises around the world drive efficiency and optimize asset performance. Improve capacity utilization. Leverage cloud, big data, and other game-changing technologies. And optimize the business value of the entire physical infrastructure investment. 33% of CPIM® customers are in the Global/Fortune 500.

About Power Assure (www.powerassure.com)

Power Assure is a leading developer of Data Center Infrastructure and Energy Management software for large enterprises, government agencies, and managed service providers. Power Assure’s solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Pulzze Systems will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems Inc, provides the software product "The Interactor" that uniquely simplifies building IoT, Web and Smart Enterprise Solutions. It is a Silicon Valley startup funded by US government agencies, NSF and DHS to bring innovative solutions to market.
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...