|By PR Newswire||
|December 26, 2012 08:10 AM EST||
FORT WASHINGTON, Pa., Dec. 26 , 2012 /PRNewswire/ -- As a new survey conducted online by Harris Interactive on behalf of Nutrisystem among over 3,000 U.S. adults in December, indicates more than half of Americans (54 percent) are planning to make New Year's resolutions to lose weight. Nutrisystem (NASDAQ: NTRI), the leading provider of home-delivered weight loss meal plans, is gearing up to help them succeed in keeping those resolutions.
To view the multimedia assets associated with this release, please visit http://www.multivu.com/mnr/59643-nutrisystem-survey-weight-loss-new-year-s-resolutions
The Company has announced an expanded menu, free delivery, a satisfaction guarantee, transition programs and a revamped website designed to help people keep the weight off once they have reached their goal. These efforts will be marked by an all-new, extensive national advertising campaign with three separate creative streams and more than ten distinct commercials reflecting proven weight loss results and different dieting personalities.
Nutrisystem also announced poll findings, which reveal a majority – 64 percent – of U.S. adults are willing to pay any amount per pound to reach and stay at an ideal weight. For Americans citing weight loss as a New Year's resolution, that number goes up to 80 percent.
"Our plans and the polling reflect the fact that resolving to lose weight is the easy part, which is why it's consistently one of the most popular New Year's resolutions. But following through is where it gets tough," said Dawn Zier, Nutrisystem Chief Executive Officer. "That's why we've taken steps to make it easier than ever to lose weight and help keep it off with the Nutrisystem ® SUCCESS approach. We're all about results and the more you know about weight loss, the more sense we make as an informed choice."
Results-Driven Science Meets Affordability
Nutrisystem has intensively studied the best foods and ingredients to help dieters avoid the dieting pitfalls such as hunger, cravings and eliminating entire food categories. The integration of low Glycemic Index (GI), low-fat and high-fiber means Nutrisystem plans offer "good" carbs -- in a unique combination. The SUCCESS program's simplified meal planner helps improve people's ability to stick with their diet. Clinically meaningful weight loss can take place in as little as a month, with reductions in the waistline and improvements in other markers of health.
"Clinical research shows that low GI eating is a safe and effective way to manage your weight," noted Dr. Bruce Daggy, Nutrisystem's Chief Science Officer. "Nutrisystem® foods are clinically tested to determine their Glycemic Index values. This makes Nutrisystem an easy way to get started on a diet that can make resolutions a reality."
Nutrisystem makes all this available at an approachable price point. "The good news is you don't have to spend a fortune to model the convenience celebrities enjoy with home-delivered meals," described Mike Amburgey, Nutrisystem Chief Marketing Officer (CMO). "People are genuinely delighted and relieved when they realize they've finally found a structured program that's guaranteed to work, fits their lifestyle, allows them to choose their favorite menu items and starts at less than $8 a day."
Nutrisystem New Year's Resolution Survey
The new study commissioned by Nutrisystem, reveals Americans, once again, have weight loss on their minds for the 2013 New Year and place premium value on sustaining an ideal weight.
Among the survey's findings:
- 64 percent of U.S. adults are willing to pay any amount per pound to reach and stay at an ideal weight.
- Adults age 18-34 (73 percent) and those age 35-44 (68 percent) are both significantly more likely than those age 55+ (55 percent) to say they'd spend any amount per pound.
- Single/never married adults (71 percent) are also more likely to say they'd spend any amount per pound than those who are married (61 percent).
- Over half – 54 percent – of U.S adults indicate they are planning to make weight loss one of their New Year's resolutions.
- Those age 18-44 are more likely than those age 45+ to indicate weight loss as a resolution (59 percent vs. 49 percent, respectively).
- Women (56 percent) are significantly more likely than men (51 percent) to say weight loss will be part of their New Year's resolutions.
- Those with children under 18 in their households (59 percent) are more likely than those with no children present (51 percent) to have weight loss resolution plans.
Additional Nutrisystem "Fast Facts"
- Last year, Nutrisystem received an average of 3,000 inquiries an hour by phone and web throughout the month of January.
- Over the past 10 years, Nutrisystem has helped customers lose over 70 million pounds.
- Approximately 50 percent of incoming calls for Nutrisystem Men's Plan come from wives and girlfriends.
- The most popular Nutrisystem® menu items are: Fudge Graham Lunch Bar (women) and Pasta with Beef (men).
Free Shipping & Money-Back Guarantee
Nutrisystem offers free shipping with Auto-Delivery orders in the Continental U.S. and a 14-day money-back guarantee on all first time 28-day orders.
To help dieters succeed in the New Year, Nutrisystem is adding nearly 30 new and improved foods -- among them are Chicken Pot Pie, Spicy King Pao Noodle, Cinnamon Streusel Muffin and a Cheesecake Bar. Today, there are literally hundreds of Nutrisystem menu combinations, including gourmet-style frozen dishes, as well as the convenience of pantry-ready choices, which are easily storable and transportable for breakfast, lunch, dinner, snacks and dessert in the office or on the road. Nutrisystem offers tailored plans for women, men, seniors, teens, and vegetarians. The Company also offers a special program – called Nutrisystem D – specifically designed for the increasing number of people with diabetes, as well as those who are at risk for diabetes.
Just in time for the New Year's resolution rush, Nutrisystem has redesigned its extensive website – Nutrisystem.com – to make it even easier to sign up and get information and advice to help dieters succeed. Last year, Nutrisystem received an average of 3,000 inquiries an hour by phone and web throughout the month of January.
The website also offers free online tools and trackers, tips and community support with complimentary access to registered dietitians, weight loss counselors and certified diabetes educators. Once a member reaches their goal, there are now a variety of maintenance programs to help them transition back to eating on their own.
Real-Life Success Stories
Nutrisystem programs appeal to a wide-range of people interested in losing weight for a variety of reasons – people like Dr. Michael Haney, a physician who understood the need to lose weight to become a better role model for his family and patients; Nick Gaudio, a 30-year old whose weight gain left him feeling depressed; Tara Primis, a mother of two whose weight had grown to 276 pounds and was looking for a vegetarian program to guide her through weight loss; Mara Hall and Coralee Grebe who both chose Nutrisystem D to help lose weight to better manage their diabetes and prediabetes conditions, respectively.
Sneak Peek at New Ads
Nutrisystem has revealed it will launch a campaign featuring multiple creative streams during the peak diet season to reach different dieting segments with more targeted, relevant messaging. "We know there are different kinds of dieters and we know we have high brand recognition," explained Amburgey. "The challenge becomes how can we explain the Nutrisystem trifecta – efficacy, easy-of-use and value." The distinct advertising creative concepts will roll out beginning December 26 and will be complemented by direct marketing and social efforts on the Company's Facebook, YouTube, Twitter, Pinterest and Instagram pages where real customers have already started posting pictures declaring their readiness. Here are brief descriptions of the three creative platforms, along with sample video:
"Now I Can" – A fresh take on the personal testimonial with "humanized" celebrities and real people in the same format. In this execution, the Nutrisystem® program is the hero, the individual's personal dieting struggle is solved and their success is celebrated.
"Tipping the Scales" – The goal of these truly unique ads is to reach out to those who may have considered Nutrisystem, but have not tried it yet. The life's "tipping points" theme – those triggers to gaining weight most of us experience in life – is something almost anyone can relate to.
"Open the Box" – This explanatory spot helps showcase the wide range of components that come at no additional charge as part of the most popular Nutrisystem programs – everything from science to expert counseling and group support. This creative is designed to complement the other spots and provide additional context
To find out more information about Nutrisystem for the New Year and to order today, click here or call 1-888-841-2572. You can also find more information about Nutrisystem on Facebook at facebook.com/Nutrisystem and on Twitter at twitter.com/Nutrisystem
The survey was conducted online within the United States by Harris Interactive on behalf of Nutrisystem from Dec 7 – 11, 2012 among 3,036 adults age 18 and older. For complete survey methodology, including weighting variables, please visit harrisinteractive.com
Additional information on Nutrisystem; extensive real-life testimonials; interviews with executives and renowned experts + video and images available upon request.
Having helped Americans lose millions of pounds over the last 40 years, Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based programs for healthy weight management, and is the leading provider of home-delivered weight loss meal plans. Nutrisystem offers balanced nutrition in the form of low glycemic index meal plans designed for men and women, including seniors, vegetarians and the Nutrisystem® D® program for people with diabetes or at risk for type 2 diabetes. Nutrisystem® plans include a wide variety of pantry and frozen entrees and snacks to aid in program satisfaction and adherence, as well as transition plans to support long-term success. The Fort Washington, PA-based company also provides weight management support and counseling by trained weight-loss coaches and registered dietitians, as well as through an engaged online community, online tools and trackers, mobile apps, cookbooks and more. Healthcare professionals may learn more about the programs by visiting http://www.nutrisystem.com/hcp. The Company has also introduced a new in-store retail line, Nutrisystem® Everyday ® products, comprised of nutritionally balanced bars, smoothies, bakery and breakfast items aimed at consumers who aspire to eat healthier.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
SOURCE Nutrisystem, Inc.
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Mar. 27, 2017 08:15 AM EDT Reads: 3,020
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 27, 2017 08:00 AM EDT Reads: 4,229
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Mar. 27, 2017 02:15 AM EDT Reads: 4,176
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 27, 2017 01:45 AM EDT Reads: 2,914
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 27, 2017 01:15 AM EDT Reads: 1,866
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 27, 2017 12:45 AM EDT Reads: 2,117
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 27, 2017 12:30 AM EDT Reads: 848
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 27, 2017 12:00 AM EDT Reads: 3,346
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 26, 2017 09:45 PM EDT Reads: 2,063
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 26, 2017 08:30 PM EDT Reads: 6,161
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Mar. 26, 2017 07:45 PM EDT Reads: 9,612
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 26, 2017 06:45 PM EDT Reads: 4,285
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 26, 2017 06:30 PM EDT Reads: 2,072
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 26, 2017 05:00 PM EDT Reads: 2,168
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 26, 2017 02:30 PM EDT Reads: 1,834
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
Mar. 26, 2017 02:15 PM EDT Reads: 4,424
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 26, 2017 02:00 PM EDT Reads: 3,431
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 26, 2017 01:45 PM EDT Reads: 1,873
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 26, 2017 01:45 PM EDT Reads: 8,576
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 26, 2017 01:15 PM EDT Reads: 2,156