|By PR Newswire||
|December 26, 2012 08:10 AM EST||
FORT WASHINGTON, Pa., Dec. 26 , 2012 /PRNewswire/ -- As a new survey conducted online by Harris Interactive on behalf of Nutrisystem among over 3,000 U.S. adults in December, indicates more than half of Americans (54 percent) are planning to make New Year's resolutions to lose weight. Nutrisystem (NASDAQ: NTRI), the leading provider of home-delivered weight loss meal plans, is gearing up to help them succeed in keeping those resolutions.
To view the multimedia assets associated with this release, please visit http://www.multivu.com/mnr/59643-nutrisystem-survey-weight-loss-new-year-s-resolutions
The Company has announced an expanded menu, free delivery, a satisfaction guarantee, transition programs and a revamped website designed to help people keep the weight off once they have reached their goal. These efforts will be marked by an all-new, extensive national advertising campaign with three separate creative streams and more than ten distinct commercials reflecting proven weight loss results and different dieting personalities.
Nutrisystem also announced poll findings, which reveal a majority – 64 percent – of U.S. adults are willing to pay any amount per pound to reach and stay at an ideal weight. For Americans citing weight loss as a New Year's resolution, that number goes up to 80 percent.
"Our plans and the polling reflect the fact that resolving to lose weight is the easy part, which is why it's consistently one of the most popular New Year's resolutions. But following through is where it gets tough," said Dawn Zier, Nutrisystem Chief Executive Officer. "That's why we've taken steps to make it easier than ever to lose weight and help keep it off with the Nutrisystem ® SUCCESS approach. We're all about results and the more you know about weight loss, the more sense we make as an informed choice."
Results-Driven Science Meets Affordability
Nutrisystem has intensively studied the best foods and ingredients to help dieters avoid the dieting pitfalls such as hunger, cravings and eliminating entire food categories. The integration of low Glycemic Index (GI), low-fat and high-fiber means Nutrisystem plans offer "good" carbs -- in a unique combination. The SUCCESS program's simplified meal planner helps improve people's ability to stick with their diet. Clinically meaningful weight loss can take place in as little as a month, with reductions in the waistline and improvements in other markers of health.
"Clinical research shows that low GI eating is a safe and effective way to manage your weight," noted Dr. Bruce Daggy, Nutrisystem's Chief Science Officer. "Nutrisystem® foods are clinically tested to determine their Glycemic Index values. This makes Nutrisystem an easy way to get started on a diet that can make resolutions a reality."
Nutrisystem makes all this available at an approachable price point. "The good news is you don't have to spend a fortune to model the convenience celebrities enjoy with home-delivered meals," described Mike Amburgey, Nutrisystem Chief Marketing Officer (CMO). "People are genuinely delighted and relieved when they realize they've finally found a structured program that's guaranteed to work, fits their lifestyle, allows them to choose their favorite menu items and starts at less than $8 a day."
Nutrisystem New Year's Resolution Survey
The new study commissioned by Nutrisystem, reveals Americans, once again, have weight loss on their minds for the 2013 New Year and place premium value on sustaining an ideal weight.
Among the survey's findings:
- 64 percent of U.S. adults are willing to pay any amount per pound to reach and stay at an ideal weight.
- Adults age 18-34 (73 percent) and those age 35-44 (68 percent) are both significantly more likely than those age 55+ (55 percent) to say they'd spend any amount per pound.
- Single/never married adults (71 percent) are also more likely to say they'd spend any amount per pound than those who are married (61 percent).
- Over half – 54 percent – of U.S adults indicate they are planning to make weight loss one of their New Year's resolutions.
- Those age 18-44 are more likely than those age 45+ to indicate weight loss as a resolution (59 percent vs. 49 percent, respectively).
- Women (56 percent) are significantly more likely than men (51 percent) to say weight loss will be part of their New Year's resolutions.
- Those with children under 18 in their households (59 percent) are more likely than those with no children present (51 percent) to have weight loss resolution plans.
Additional Nutrisystem "Fast Facts"
- Last year, Nutrisystem received an average of 3,000 inquiries an hour by phone and web throughout the month of January.
- Over the past 10 years, Nutrisystem has helped customers lose over 70 million pounds.
- Approximately 50 percent of incoming calls for Nutrisystem Men's Plan come from wives and girlfriends.
- The most popular Nutrisystem® menu items are: Fudge Graham Lunch Bar (women) and Pasta with Beef (men).
Free Shipping & Money-Back Guarantee
Nutrisystem offers free shipping with Auto-Delivery orders in the Continental U.S. and a 14-day money-back guarantee on all first time 28-day orders.
To help dieters succeed in the New Year, Nutrisystem is adding nearly 30 new and improved foods -- among them are Chicken Pot Pie, Spicy King Pao Noodle, Cinnamon Streusel Muffin and a Cheesecake Bar. Today, there are literally hundreds of Nutrisystem menu combinations, including gourmet-style frozen dishes, as well as the convenience of pantry-ready choices, which are easily storable and transportable for breakfast, lunch, dinner, snacks and dessert in the office or on the road. Nutrisystem offers tailored plans for women, men, seniors, teens, and vegetarians. The Company also offers a special program – called Nutrisystem D – specifically designed for the increasing number of people with diabetes, as well as those who are at risk for diabetes.
Just in time for the New Year's resolution rush, Nutrisystem has redesigned its extensive website – Nutrisystem.com – to make it even easier to sign up and get information and advice to help dieters succeed. Last year, Nutrisystem received an average of 3,000 inquiries an hour by phone and web throughout the month of January.
The website also offers free online tools and trackers, tips and community support with complimentary access to registered dietitians, weight loss counselors and certified diabetes educators. Once a member reaches their goal, there are now a variety of maintenance programs to help them transition back to eating on their own.
Real-Life Success Stories
Nutrisystem programs appeal to a wide-range of people interested in losing weight for a variety of reasons – people like Dr. Michael Haney, a physician who understood the need to lose weight to become a better role model for his family and patients; Nick Gaudio, a 30-year old whose weight gain left him feeling depressed; Tara Primis, a mother of two whose weight had grown to 276 pounds and was looking for a vegetarian program to guide her through weight loss; Mara Hall and Coralee Grebe who both chose Nutrisystem D to help lose weight to better manage their diabetes and prediabetes conditions, respectively.
Sneak Peek at New Ads
Nutrisystem has revealed it will launch a campaign featuring multiple creative streams during the peak diet season to reach different dieting segments with more targeted, relevant messaging. "We know there are different kinds of dieters and we know we have high brand recognition," explained Amburgey. "The challenge becomes how can we explain the Nutrisystem trifecta – efficacy, easy-of-use and value." The distinct advertising creative concepts will roll out beginning December 26 and will be complemented by direct marketing and social efforts on the Company's Facebook, YouTube, Twitter, Pinterest and Instagram pages where real customers have already started posting pictures declaring their readiness. Here are brief descriptions of the three creative platforms, along with sample video:
"Now I Can" – A fresh take on the personal testimonial with "humanized" celebrities and real people in the same format. In this execution, the Nutrisystem® program is the hero, the individual's personal dieting struggle is solved and their success is celebrated.
"Tipping the Scales" – The goal of these truly unique ads is to reach out to those who may have considered Nutrisystem, but have not tried it yet. The life's "tipping points" theme – those triggers to gaining weight most of us experience in life – is something almost anyone can relate to.
"Open the Box" – This explanatory spot helps showcase the wide range of components that come at no additional charge as part of the most popular Nutrisystem programs – everything from science to expert counseling and group support. This creative is designed to complement the other spots and provide additional context
To find out more information about Nutrisystem for the New Year and to order today, click here or call 1-888-841-2572. You can also find more information about Nutrisystem on Facebook at facebook.com/Nutrisystem and on Twitter at twitter.com/Nutrisystem
The survey was conducted online within the United States by Harris Interactive on behalf of Nutrisystem from Dec 7 – 11, 2012 among 3,036 adults age 18 and older. For complete survey methodology, including weighting variables, please visit harrisinteractive.com
Additional information on Nutrisystem; extensive real-life testimonials; interviews with executives and renowned experts + video and images available upon request.
Having helped Americans lose millions of pounds over the last 40 years, Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based programs for healthy weight management, and is the leading provider of home-delivered weight loss meal plans. Nutrisystem offers balanced nutrition in the form of low glycemic index meal plans designed for men and women, including seniors, vegetarians and the Nutrisystem® D® program for people with diabetes or at risk for type 2 diabetes. Nutrisystem® plans include a wide variety of pantry and frozen entrees and snacks to aid in program satisfaction and adherence, as well as transition plans to support long-term success. The Fort Washington, PA-based company also provides weight management support and counseling by trained weight-loss coaches and registered dietitians, as well as through an engaged online community, online tools and trackers, mobile apps, cookbooks and more. Healthcare professionals may learn more about the programs by visiting http://www.nutrisystem.com/hcp. The Company has also introduced a new in-store retail line, Nutrisystem® Everyday ® products, comprised of nutritionally balanced bars, smoothies, bakery and breakfast items aimed at consumers who aspire to eat healthier.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
SOURCE Nutrisystem, Inc.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 28, 2017 05:15 AM EDT Reads: 2,365
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 28, 2017 03:15 AM EDT Reads: 910
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 28, 2017 03:00 AM EDT Reads: 6,223
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 28, 2017 02:30 AM EDT Reads: 1,366
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 28, 2017 01:15 AM EDT Reads: 9,268
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 28, 2017 12:45 AM EDT Reads: 1,683
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 28, 2017 12:15 AM EDT Reads: 1,375
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 27, 2017 10:45 PM EDT Reads: 2,436
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 27, 2017 10:30 PM EDT Reads: 2,456
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 27, 2017 10:30 PM EDT Reads: 1,310
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Apr. 27, 2017 10:15 PM EDT Reads: 9,253
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Apr. 27, 2017 10:15 PM EDT Reads: 1,488
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 27, 2017 10:00 PM EDT Reads: 2,078
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Apr. 27, 2017 09:15 PM EDT Reads: 9,134
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Apr. 27, 2017 09:15 PM EDT Reads: 7,315
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 27, 2017 09:15 PM EDT Reads: 1,292
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 27, 2017 08:45 PM EDT Reads: 2,517
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Apr. 27, 2017 08:00 PM EDT Reads: 1,155
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Apr. 27, 2017 07:45 PM EDT Reads: 2,324
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 27, 2017 06:45 PM EDT Reads: 2,250