SANTA BARBARA, Calif., Jan. 8, 2013 /PRNewswire/ -- HG Data Company, a "big data" startup tracking the use of enterprise technology, has been selected as one of "30 companies to watch" in 2013 by market research firm Outsell.

At the beginning of each year Outsell identifies innovators globally, both big and small, that are disrupting the information industry through novel but significant breakthroughs in business models. Outsell then designates 30 companies that are trendsetters.

HG Data's sophisticated analytics extracts business intelligence from millions of Web documents globally and combines it with offline sources and proprietary systems using artificial intelligence. The result is a database of millions of profiles of enterprise technology usage, a highly granular resource for technology vendors.

"This year we chose companies because of their particular focus in breaking business models," explained Outsell in releasing the 2013 roster of innovative companies. HG Data's methodology is shaking up the company-information industry because machine-learning disrupts an activity traditionally performed through manual processes including telephone surveys.

ABOUT HG DATA COMPANY

HG Data Company operates a business intelligence service used by leading technology companies for marketing and sales leads as well as research and investment. HG Data produces a detailed census of specific technologies utilized at an enterprise's geographic sites. HG Data's unique data science approach scours the open Web, combining unstructured data with archived offline sources, resulting in detailed profiling of the enterprise technology marketplace. Based in Santa Barbara, Calif., the company's Web site is www.hgdata.com.

ABOUT OUTSELL INC.

Outsell, Inc. is the world's only research and advisory firm focused solely on media, information and technology. Outsell uses a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Based in Burlingame, Calif., the company's Web site is www.outsellinc.com.

Media Contact:
Craig Harris, HG Data Co.
(805) 456-7216 craig@hgdata.com

SOURCE HG Data Company