Welcome!

Release Management Authors: Liz McMillan, Jnan Dash, Lori MacVittie, Gilad Parann-Nissany, Carmen Gonzalez

News Feed Item

Aerohive Partners With Euclid to Become the Cloud-Managed Wi-Fi Vendor of Choice for Retailers

Aerohive Networks, the leader in controller-less Wi-Fi and cloud-enabled enterprise networking, today announced its partnership with Euclid, the leading retail analytics company, to provide brick-and-mortar retailers with actionable shopper insights to drive better business decisions and enhance the customer experience. With this new integration, retailers can now harness the power of Aerohive Wi-Fi and Euclid’s unique-visitor-based analytics to discover what really drives shopper traffic, engagement and customer loyalty.

News Facts

  • Although online retailers have been leveraging online shopper analytics for years to better engage with their customers, there has been an unfulfilled gap for brick-and-mortar shops looking to track in-store customer behavior. Aerohive’s partnership with Euclid now fills this need, allowing savvy retailers to stay ahead of the curve by measuring in-store behavior to improve the shopper experience.
  • Aerohive and Euclid have integrated their cloud-based technologies to arm retailers with in-store shopper analytics. Euclid’s powerful real-world insights combined with Aerohive’s cloud-based, controller-less, intelligent Wi-Fi architecture provide a comprehensive solution for retailers looking to optimize customer experience.
  • The integration with Aerohive is unique from all other Wi-Fi solutions in that there is no need for a controller, dramatically saving retailer costs and speeding deployment (hours vs. weeks).
  • With this new integration, brick-and-mortar retailers now have the power to tap into a wealth of consumer insights by measuring the activity of all shoppers carrying a Wi-Fi enabled smartphone. Every Aerohive Access Point (AP) will have Euclid sensor technology built in, enabling retailers to understand consumer behavior through these intelligent APs.
  • Aerohive customers receive a core set of Euclid’s retail analytics for free and can upgrade to a premium analytics solution for more robust reporting and historical analysis. Customers can simply turn on the analytics function in their Wi-Fi management console at any time. Shopper traffic and engagement reports can be accessed via HiveManager Online, Aerohive’s enterprise-class network management system, which is delivered as a cloud-enabled service for Aerohive APs and routers. The premium Euclid Analytics upgrade includes the ability to segment statistics by groups of stores, advanced loyalty and engagement metrics, and more.
  • An industry first, with working demos now, this integrated solution provides retailers, malls and other venues access to data that will optimize the performance of their marketing, merchandising and operations and ultimately, compete more effectively with online retailers.
  • For a demo of Aerohive’s and Euclid’s integrated solution, come by Aerohive’s booth #2477 at the National Retail Federation BIG Show taking place January 14-15 at the Jacob K. Javits Convention Center in New York City.

Pricing and Availability

  • In March 2013, Aerohive will offer Euclid sensor functionality and a core set of retail analytics at no charge as part of a free software upgrade to the HiveOS™ network operating system and HiveManager™ network management system.
  • For more in-depth insights, Aerohive customers can simply contact Euclid to upgrade to the premium Euclid Analytics dashboard. Enhancements include the ability to segment statistics by groups of stores, extended historical data, and advanced loyalty and engagement metrics. Euclid customers can also install Aerohive APs to enhance their stores with Wi-Fi access and Euclid sensor functionality in a single device.

Comments

“We at the Hub Group are extremely excited about the integration of Aerohive's leading Wi-Fi infrastructure solutions and Euclid's innovative retail presence technology,” said Tony Shooter, director, Hub Group. “As a happy Aerohive customer continuing to lead the way delivering the shopping experience of the future, having these two capabilities integrated together is a perfect fit.”

“As the retail vertical is increasingly integrating Wi-Fi into their environments, reliable and powerful wireless networks like Aerohive's are needed to support heavy mobile traffic from shoppers,” said Zeus Kerravala, principal analyst, ZK Research. “Aerohive is providing a much needed solution for brick-and-mortar retailers by integrating Euclid's sensor technology into their APs, enabling them to collect invaluable customer data from smart devices without any additional hardware or software. This new integration moves the needle in the networking space to next-generation, intelligent Wi-Fi that will empower the retail industry.”

“Aerohive’s unique combination of cloud-managed, controller-less Wi-Fi with integrated security and PCI reporting have made Aerohive the best choice for retailers around the world,” said Bill Hoppin, vice president of business development, Aerohive Networks. “We look to continue the innovation for retailers with an industry first, integrated analytics solution with Euclid that offers free and advanced versions allowing retailers to understand what's truly engaging their customers.”

“Euclid’s partnership with Aerohive makes it dramatically easier to get the big picture about what’s happening in your stores,” said Will Smith, chief executive officer, Euclid. “We’re excited to give retailers a much faster and more convenient way to experience our breakthrough shopper analytics.”

About Euclid

Euclid is a venture-backed startup based in Palo Alto, CA that delivers actionable shopper insights to brick and mortar retailers—think Google Analytics for offline retail. Providing real-world metrics like Engagement Rate, Visit Duration, and Visit Frequency, Euclid helps retailers optimize the performance of their marketing, merchandising, and operations. With simple setup and an easy-to-use web dashboard, national chains and local boutiques alike can boost traffic, engagement, loyalty, and revenue. Built on a commitment to protecting individual privacy, Euclid’s technology provides only aggregated, anonymous insights. Euclid is redefining retail decision-making, from the stockroom to the boardroom. Visit euclidanalytics.com for more information.

About Aerohive Networks

People want to work anywhere; on any device, and IT needs to enable them -- without drowning in complexity or compromising on security, performance, reliability or cost. Aerohive's mission is to Simpli-Fi these enterprise access networks with a cloud-enabled, self-organizing, service-aware, identity-based infrastructure that includes innovative Wi-Fi, VPN, branch routing and switching solutions.

Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. Investors include Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Northern Light Venture Capital, New Enterprise Associates, Inc. (NEA) and Institutional Venture Partners (IVP). For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog or become a fan on our Facebook page.

Product and company names used herein are trademarks or registered trademarks of their respective owners. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...