Welcome!

Release Management Authors: Liz McMillan, Jnan Dash, Lori MacVittie, Gilad Parann-Nissany, Carmen Gonzalez

News Feed Item

Aerohive Partners With Euclid to Become the Cloud-Managed Wi-Fi Vendor of Choice for Retailers

Aerohive Networks, the leader in controller-less Wi-Fi and cloud-enabled enterprise networking, today announced its partnership with Euclid, the leading retail analytics company, to provide brick-and-mortar retailers with actionable shopper insights to drive better business decisions and enhance the customer experience. With this new integration, retailers can now harness the power of Aerohive Wi-Fi and Euclid’s unique-visitor-based analytics to discover what really drives shopper traffic, engagement and customer loyalty.

News Facts

  • Although online retailers have been leveraging online shopper analytics for years to better engage with their customers, there has been an unfulfilled gap for brick-and-mortar shops looking to track in-store customer behavior. Aerohive’s partnership with Euclid now fills this need, allowing savvy retailers to stay ahead of the curve by measuring in-store behavior to improve the shopper experience.
  • Aerohive and Euclid have integrated their cloud-based technologies to arm retailers with in-store shopper analytics. Euclid’s powerful real-world insights combined with Aerohive’s cloud-based, controller-less, intelligent Wi-Fi architecture provide a comprehensive solution for retailers looking to optimize customer experience.
  • The integration with Aerohive is unique from all other Wi-Fi solutions in that there is no need for a controller, dramatically saving retailer costs and speeding deployment (hours vs. weeks).
  • With this new integration, brick-and-mortar retailers now have the power to tap into a wealth of consumer insights by measuring the activity of all shoppers carrying a Wi-Fi enabled smartphone. Every Aerohive Access Point (AP) will have Euclid sensor technology built in, enabling retailers to understand consumer behavior through these intelligent APs.
  • Aerohive customers receive a core set of Euclid’s retail analytics for free and can upgrade to a premium analytics solution for more robust reporting and historical analysis. Customers can simply turn on the analytics function in their Wi-Fi management console at any time. Shopper traffic and engagement reports can be accessed via HiveManager Online, Aerohive’s enterprise-class network management system, which is delivered as a cloud-enabled service for Aerohive APs and routers. The premium Euclid Analytics upgrade includes the ability to segment statistics by groups of stores, advanced loyalty and engagement metrics, and more.
  • An industry first, with working demos now, this integrated solution provides retailers, malls and other venues access to data that will optimize the performance of their marketing, merchandising and operations and ultimately, compete more effectively with online retailers.
  • For a demo of Aerohive’s and Euclid’s integrated solution, come by Aerohive’s booth #2477 at the National Retail Federation BIG Show taking place January 14-15 at the Jacob K. Javits Convention Center in New York City.

Pricing and Availability

  • In March 2013, Aerohive will offer Euclid sensor functionality and a core set of retail analytics at no charge as part of a free software upgrade to the HiveOS™ network operating system and HiveManager™ network management system.
  • For more in-depth insights, Aerohive customers can simply contact Euclid to upgrade to the premium Euclid Analytics dashboard. Enhancements include the ability to segment statistics by groups of stores, extended historical data, and advanced loyalty and engagement metrics. Euclid customers can also install Aerohive APs to enhance their stores with Wi-Fi access and Euclid sensor functionality in a single device.

Comments

“We at the Hub Group are extremely excited about the integration of Aerohive's leading Wi-Fi infrastructure solutions and Euclid's innovative retail presence technology,” said Tony Shooter, director, Hub Group. “As a happy Aerohive customer continuing to lead the way delivering the shopping experience of the future, having these two capabilities integrated together is a perfect fit.”

“As the retail vertical is increasingly integrating Wi-Fi into their environments, reliable and powerful wireless networks like Aerohive's are needed to support heavy mobile traffic from shoppers,” said Zeus Kerravala, principal analyst, ZK Research. “Aerohive is providing a much needed solution for brick-and-mortar retailers by integrating Euclid's sensor technology into their APs, enabling them to collect invaluable customer data from smart devices without any additional hardware or software. This new integration moves the needle in the networking space to next-generation, intelligent Wi-Fi that will empower the retail industry.”

“Aerohive’s unique combination of cloud-managed, controller-less Wi-Fi with integrated security and PCI reporting have made Aerohive the best choice for retailers around the world,” said Bill Hoppin, vice president of business development, Aerohive Networks. “We look to continue the innovation for retailers with an industry first, integrated analytics solution with Euclid that offers free and advanced versions allowing retailers to understand what's truly engaging their customers.”

“Euclid’s partnership with Aerohive makes it dramatically easier to get the big picture about what’s happening in your stores,” said Will Smith, chief executive officer, Euclid. “We’re excited to give retailers a much faster and more convenient way to experience our breakthrough shopper analytics.”

About Euclid

Euclid is a venture-backed startup based in Palo Alto, CA that delivers actionable shopper insights to brick and mortar retailers—think Google Analytics for offline retail. Providing real-world metrics like Engagement Rate, Visit Duration, and Visit Frequency, Euclid helps retailers optimize the performance of their marketing, merchandising, and operations. With simple setup and an easy-to-use web dashboard, national chains and local boutiques alike can boost traffic, engagement, loyalty, and revenue. Built on a commitment to protecting individual privacy, Euclid’s technology provides only aggregated, anonymous insights. Euclid is redefining retail decision-making, from the stockroom to the boardroom. Visit euclidanalytics.com for more information.

About Aerohive Networks

People want to work anywhere; on any device, and IT needs to enable them -- without drowning in complexity or compromising on security, performance, reliability or cost. Aerohive's mission is to Simpli-Fi these enterprise access networks with a cloud-enabled, self-organizing, service-aware, identity-based infrastructure that includes innovative Wi-Fi, VPN, branch routing and switching solutions.

Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. Investors include Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Northern Light Venture Capital, New Enterprise Associates, Inc. (NEA) and Institutional Venture Partners (IVP). For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog or become a fan on our Facebook page.

Product and company names used herein are trademarks or registered trademarks of their respective owners. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.