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Eco Building Products Is Gaining The Right Support Coast To Coast

The Shield - A Digital Magazine - Makes 2013 Debut Replacing ECOB World News

VISTA, Calif., Feb. 11, 2013 /PRNewswire/ -- Eco Building Products, Inc., (OTCQB: ECOB) announced today the release of The Shield - a Red Shield Foundation Publication - replacing the previous digital platform formerly known as ECOB World News. This online digital publication has proven to be a first in the Lumber Industry. Utilizing both web-based and interactive social media platforms, the Company continues to set the pace in showing the world a new way to build defensively. The Shield is comprised of the latest highlights in Company news; feature stories from the Company's activities around the globe; a Builder Spotlight focused on a specific company or professional who has embraced the latest in defensive building technology; and outreach efforts the Company has engaged in. To view The Shield, please visit this link: http://issuu.com/ecobworldnews/docs/the_shield_february_2013?mode=window.

In addition to the debut release of The Shield, Conboy and Team Eco continue in the pursuit of bringing "Defensive Building Practices" to the forefront of every Industry Professional's thought process. Discussion items include topics such as: earthquakes, wood fiber strength, and the infamous termites and wood rot. This forum created by Eco is focused on education first, and as captured by the digital magazines model platform, additional modes of creating change stem from cultivating relationships with supporting industries and professionals often impacted as a result of a failure to embrace building defensively. "As the founder of this Company, I knew one day we would get somebody to listen. The sad part is it took another radical storm like Sandy to finally get someone's attention, and it only comes from the people hurt by the storms, and the firefighters and first responders that work so emphatically to save lives and protect property. I have been calling on the architects, engineers and production builders now for over eight years to try and teach them that we have to embrace new ways of building; for the most part none have listened because it's more about the price of the building than solving the problems they all know exist," says Steve Conboy, President/CEO, Eco Building Products, Inc.

As a result of the collaboration between Eco and the Professional Fire Community; this Tuesday, February 12th, the Company will break ground on a new training platform at the Oceanside Fire Department Training Facility in Oceanside, CA. Eco's Conboy and Oceanside Fire Department Battalion Chief of Training Joe Ward, with the support of Steve Cassidy the President of the FDNY Union are now working on developing new ways to teach new and old construction foreman "Defensive Building Practices," designed to protect themselves and the people who live in wood framed buildings. This state of the art training platform has been designed specifically for teaching new Fire Recruits the difference between panelized roofs, engineered I-Joist floors, solid lumber floors, open web floors trusses and light gauge roof trusses. Additional training evolutions include the controlled burn of a wood-framed building featuring raw I-Joists next to Eco's floor trusses built with Class-A fire rated lumber.

Rounding out the educational approach as designed by Eco's Conboy is the soon to launch online education platform called, The Institute of Defensive Building Practices. This platform will offer online courses to a wide variety of audiences including, firefighters and first responders from around the U.S., and even homeowners that want to know how to ask the right questions of their contractor. To visit the Institute's homepage, please visit this link: http://www.idbp.org.

About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact                                                                           
Eco Building Products, Inc.                                                                                                         
Phone: 1 888 Red Shld (888.733.7453)
Email: [email protected]
Web Site: www.ecob.net
Visit us at: www.ecobmedia.net

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.

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