PALO ALTO, CA -- (Marketwire) -- 03/20/13 -- Yummly (http://www.yummly.com), the leading digital kitchen and recipe search platform, today announced the official launch of the Yummly API. The Yummly API provides access to over 1M recipes to display relevant results that can be tailored according to individual ingredient, diet, allergy, nutrition, taste and technique parameters, allowing developers to build world-class applications that are powered by user preferences.

"At Yummly, our vision is to expand access to our API to provide a wide array of on-the-go formats for food and recipe lovers of all kinds," said Brian Witlin, Head of Mobile and Platform. "By officially opening up the Yummly API platform, we arm the developer community with valuable data that can be unlocked, repurposed and scaled to answer specific queries revolving around ingredients and recipes."

Leveraging algorithms, collaborative filtering and intelligent search to structure and analyze massive recipe data sets from across the open web, Yummly's customized user data encompasses a vast and evolving database for semantic search and discovery. The unveiling of the API coincides with an upsurge in interest in slicing and dicing recipe data for a variety of apps and sites, as APIs continue to encourage innovation and collaboration amongst third-party customers and clients.

"As a general purpose search engine, DuckDuckGo is excited to work with Yummly to provide our users with excellent recipe and food-related instant answers," said Gabriel Weinberg, Founder and CEO of DuckDuckGo. "Yummly's semantic search technology provides direct links to relevant and compelling food and recipe results for our users, making for a great recipe search user experience on DuckDuckGo."

Yummly's robust technology can be deployed in variety of verticals, including:

• Real-time Semantic Search - Search indexing leads to targeted and featured results triggered by food/recipe searches
• Weight Loss/Tracking - Nutrition information and calorie counting are simple with diet indexing
• Allergy Identification - Search based on food allergies such as gluten, dairy, nuts, other ingredients/food types
• Shopping - Easy real-time recipe and product search, plus shopping list creation
• Cooking and Meal Planning - Search recipe and ingredient data by cuisine, taste, techniques, or courses
• Food Branding - Logo usage for brand message enhancement and product targeting
• Social Sharing - Social sharing, comments, and other customer engagement features

"An integral component of our coupon application is to create better ways for shoppers to plan and execute trips to the grocery store," said Peter Michailidis, Co-founder and CMO of Pushpins. "Integrated with our existing platform, the Yummly API greatly enhances Pushpins' mobile capabilities, offering users intuitive recipe and nutrition information on the go for a more seamless shopping experience."

Yummly will offer API plans for both commercial and non-commercial use beginning on March 20, 2013. Yummly's API management and distribution support will be provided by 3scale.

Resources

• For a free test of the Yummly API, please visit: https://developer.yummly.com/
• For more information about Yummly, please visit: http://www.yummly.com/blog/about/

About Yummly
Yummly's mission is to create the ultimate digital kitchen platform. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, Intel Capital, and The Harvard Common Press. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit www.yummly.com.

Connect with Yummly:
Read the Yummly Nibbles & Bits blog: http://www.yummly.com/blog/
Visit us on Facebook: www.facebook.com/yummly
Follow us on Twitter: www.twitter.com/yummly

Yummly is a trademark of Yummly Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

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