|By Marketwired .||
|April 17, 2013 02:40 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 04/17/13 -- Stipple, the leader in image-based advertising and e-commerce, today announced Stipple Shopping and the ability to make informed purchases directly from within images. Stipple Shopping allows comparison-shopping and purchasing in-image, so shoppers don't have to open another browser window to search for more information.
Stipple Shopping delivers a holistic experience by bringing in the key components of online shopping directly in-image and in-stream on Twitter, Facebook, and on leading publishers across the web. Namely, the ability to explore multiple product views, colors, demo videos, etc.; compare the product to similar and suggested products; and purchase -- all from within an image.
"Images are hugely impactful to consumer behavior. For example, articles with images are read almost 100% more than articles without, presenting a massive and growing opportunity to leverage images to sell relevant products and services to the $262B online retail market," said Rey Flemings, co-founder and CEO, Stipple. "As images continue their explosive growth, so will the audiences consuming these images. Stipple is uniquely positioned to help brands advertise in images that contain their products. Stipple is seeing engagement rates averaging greater than 7%, dramatically higher than other forms of online advertising."
Stipple's unique technology enables brands to share an array of interactive content within relevant images; examples include real-time pricing and product information, videos, photos and much more. The interactive content can also be changed, such as by adding a new video, which will then automatically update that information everywhere the photo lives.
Brands will retain full custody of the payment process, as opposed to having an intermediary, making shoppers feel more confident to transact. Stipple Shopping enables brands to reach untapped image audiences, and convert them to customers.
For more information on Stipple Shopping, please visit www.stipple.com/shopping.
Stipple is the global leader in image-based advertising and e-commerce. More consumers see brand images on the open web than on brand websites and through advertising combined. Only Stipple accurately tags photos at enterprise scale and connects images from third-party sites back to their original owners, enabling real-time distribution of media and commerce through photos. Publishing partners can also earn revenue through purchases made via Stippled photos. Stipple's investors include Sands Capital, Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin Timberlake, and other leading investors.
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