|By Cloud Ventures||
|August 15, 2013 07:46 AM EDT||
Employing over 1,200 from the get go this is clearly a heavyweight venture, so why such a big play?
This is because it is their pursuit of what all the major vendors are after, the enterprise Private Cloud market.
More specifically, the Private PaaS market.
Although the buzz aspects of Cloud Computing typically centre around the use of public Clouds like Amazon it is quite likely that security jitters will see most implementations start internally, the Private Cloud.
Already this is underway through the use of virtualization where suppliers like VMware are already very strong, so the reason for the new venture is that as the name suggests, Private Cloud means the localization of the full “Cloud stack”, the PaaS and SaaS layers as well as the IaaS one.
Virtualization achieves the first IaaS layer – Infrastructure as a Service, creating a virtual layer for apps to run inside virtual machines rather than on their own dedicated hardware. Platform and Software -as-a-Service then repeat this same effect, further sharing more of the software environment between multiple tenants in one environment.
Pivotal like other new players, represents the intent to expand into these higher PaaS and SaaS layers.
Google in a Box
Implementing PaaS or SaaS internally for enterprise organizations is a very new field, in contrast to virtualization which is now largely fully implemented in most large enterprises, there is little if zero adoption so far bar a few early adopters.
It’s thus a large green field growth market and as such is very fertile for new ventures, startups as well as these corporate giants.
For example in this interview Paul Maritz describes that he wants to sell you “Google in a Box”, referring to the idea that if you like the public PaaS that Google offer, Google App Engine, then if you want the same model but instead want to run it internally and private, then that is what their new Pivotal venture is for.
So it’s worth noting that as well as VMware you can also actually get exactly this, by which I mean another alternative is a startup like Appscale, who offer an open source version of the Google platform, so you can run an in-house implementation if you prefer.
That’s an in-house version of the Google App Engine not just a.n.other PaaS, so it’s literally, Google in a Box.
DevOps, SaaS enablement and more
Where they are different, there is still a platform-centric dependency, where Appscale enables Google Apps, Apprenda specializes in .NET apps and Cloudbees does Java ones, they are all focused on a common goal of changing how software developers actually write code in the age of the Cloud architecture.
Central to this is the idea of ‘DevOps’, the fusion of Development and Operations, so that code is being written and deployed at a much higher frequency than traditional approaches – An agility cited as key to the speed of success of Internet giants like Facebook.
There is also a benefit of ‘SaaS enablement’, which again means the enterprise internalization of techniques already in the common world, like modernizing a legacy software application so that it becomes multi-tenant ready, so that it can be deployed via a SaaS model and delivered to multiple different customer organizations.
This type of service provider type approach offers considerable benefits for the corporate market too, indeed a magnitude more so than the virtualization that it builds upon, and so is going to be a fiercely competed sector as this is the power base for Microsft, IBM et al as well of course.
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