Welcome!

Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash

Related Topics: Agile Computing, Release Management , CRM

Agile Computing: Article

Danger: Don't Build Your Online Future on Shifting Sand

Be Careful With Your Future

Surely you know the parable. One guy builds his house on rock. It's tough, it's expensive, but the house is secure and it lasts. The other guy constructs his home on sand. Easy, cheap ... but then it slides into the ocean. Everything's lost.

A story to encourage children to work hard? Perhaps. But a surprising number of new businesses are building their online futures on foundations that are just as unstable.

Free ... and worth every penny

Too many otherwise sensible business people see an offer for free web hosting and leap at the "opportunity." Some think that adding a top-level domain name makes it okay: that it hides the underlying weaknesses.

One way or another, they won't stay hidden for long. The host might employ the term "free," but you can be sure it expects to profit. At best, that host will start you for free but the service is so restricted you simply have to pay for "extras."

At worst, you'll get stuck with advertising on your site over which you have no control. Think you're going to sell baby clothes in that kind of environment? An extreme example, perhaps, but I'm sure you understand what I mean.

And having inappropriate ads on your website is not the most serious problem; visibility is. While the search engines don't actually penalize free sites simply because they're free, according to Google's own webmaster blog the search engine does downgrade hosts who allow multiple junk sites.

Most free hosts aren't concerned about who builds what -- they actively encourage quantity -- so no matter how good your website is, if it's on a platform that's considered sub-standard, it will inevitably get dragged down.

Why would you take the risk? Professional hosting will cost you $5 a month or less. It used to be more expensive if you wanted to run things like ASP or .NET -- because you needed a Windows server -- but today, specialists such as Accuweb offer the same competitive pricing as you'll find with traditional Linux sites.

It's about as big a no-brainer as you get on the Internet. Professional hosting that will enable you to do pretty much anything you want, without risking the wrath of Google ... and it costs less than a family pizza.

If that's too rich for you, you need to re-evaluate whether you're cut out for online business at all.

The big myth of social media

Social media is huge. Twitter, Pinterest, Instagram, etc. -- all those places offer you the chance to build a tremendous following for your products and services, and it requires nothing but your time.

Then there's the giant that is Facebook. That's a superb place to promote a business ... and free, too. It may only have been around for ten years but it's got so much critical mass, it'll be with us forever, right?

Tell that to people who previously used Myspace or to Rupert Murdoch, who reportedly paid $580 million for that one in 2005 when it was THE social media site. Back then, MySpace had more daily visits than Google, in excess of 1,500 employees, and a turnover of $800 million. Yet six years later it sold for just $35 million and today ... ?

Through growth can be extraordinary online, so can decline. Nobody is suggesting you shouldn't use social media in your business -- very few can afford to ignore its potential -- but you need to employ it in addition to your other Internet activities.

Building a business presence based solely on social media is a dangerous choice. What popular opinion can build, it can very quickly destroy.

Solid foundations

The immediacy of the Internet and modern media can distract us from core business principles that are as rock-solid now as they always were -- except that today, firm foundations are as easy to construct as those built on sand.

First, establish an Internet presence that you control: one that isn't subject to the vagaries of fashion. Get professional hosting, build a site, and generate content that appeals to the search engines and your human visitors.

Don't ever try to game the system, particularly not Google. Even if it works in the short term, when Google eventually finds out -- and it will -- that means the end of your website. Period.

As you develop your site, foster your social media presence alongside it. Don't just duplicate content; learn what works best for each platform. The result will be a comprehensive strategy that can survive just about anything.

More Stories By Drew Hendricks

Drew Hendricks is a writer, as well as a tech, social media and environmental enthusiast, living in San Francisco. He is a contributing writer at Forbes, Technorati and The Huffington Post.

IoT & Smart Cities Stories
Blockchain is a new buzzword that promises to revolutionize the way we manage data. If the data is stored in a blockchain there is no need for a middleman - the distributed database is stored on multiple and there is no need to have a centralized server that will ensure that the transactions can be trusted. The best way to understand how a blockchain works is to build one. During this presentation, we'll start with covering the basics (hash, nounce, block, smart contracts) and then we'll crea...
History of how we got here. What IoT devices are most vulnerable? This presentation will demonstrate where hacks are most successful, through hardware, software, firmware or the radio connected to the network. The hacking of IoT devices and systems explained in 6 basic steps. On the other side, protecting devices continue to be a challenging effort. Product vendors/developers and customers are all responsible for improving IoT device security. The top 10 vulnerabilities will be presented a...
As the fourth industrial revolution continues to march forward, key questions remain related to the protection of software, cloud, AI, and automation intellectual property. Recent developments in Supreme Court and lower court case law will be reviewed to explain the intricacies of what inventions are eligible for patent protection, how copyright law may be used to protect application programming interfaces (APIs), and the extent to which trademark and trade secret law may have expanded relev...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...