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Release Management Authors: Jnan Dash, Liz McMillan, Lori MacVittie, Gilad Parann-Nissany, Carmen Gonzalez

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Box Delivers Content Platform to Power the Next Generation of Enterprise Software

Today at Box Dev, in front of an audience of more than 1,000 developers, Box released Box View and Metadata, two powerful new technologies that enable developers and enterprise customers to build powerful applications for the information economy. To complement its free developer offering, the company also announced platform pricing for enterprises that want to build on Box’s APIs. Today’s platform enhancements will transform how individuals and organizations create, consume and collaborate on content on Box and beyond.

"Every business in the world today is transitioning from legacy solutions to cloud services that help their workforce be more agile, collaborative and competitive," said Aaron Levie, co-founder and CEO at Box. "This presents a significant market opportunity for entrepreneurs and developers to create a new generation of software and Box has the opportunity to be the platform that powers this ecosystem.”

More than 35,000 developers are building services on the Box platform today. Every month, 1 billion third-party API calls are made to the Box platform. Box’s OneCloud ecosystem of mobile productivity apps just passed 1,000 platform partners. Over the last year, usage of third-party apps by Box customers has increased 292%.

New Platform Products

Box View

Box View powers the fastest, most elegant content viewing experience on the web and mobile. This technology converts PDF and Office documents into easily embeddable HTML, delivering beautiful, high fidelity content on any platform or device. Developers that leverage Box View can build immersive experiences around content, including custom document viewers for web and mobile platforms.

Box has also open sourced viewer.js, a client-side library for rendering and interacting with Box View documents. Developers can create visually stunning animations and collect valuable usage and data analytics with viewer.js. Box View is now generally available to all developers and is used by more than 100 businesses, including Zendesk, Oracle, Xero, UberConference, Clio and Producteev by Jive.

"The cloud hasn’t just changed how software is delivered, it’s also opened new opportunities for platform development across vendors,” said Mikkel Svane, founder and CEO of customer service platform Zendesk. “Box View is a great example of how you can take a feature from one cloud application and extend it to another with ease and elegance.”


Introduced as a private beta at BoxWorks 2013, Metadata is now available to all developers as a beta and is integrated with Box’s iOS, Android, and Windows SDKs. Part of the Box Content API, Metadata allows developers to attach customizable data to unstructured content stored on Box, making it easy to assign workflows around that content and create repeatable business processes that drive productivity and efficiency across organizations. Metadata is now integrated with Box’s search functionality, enabling developers and customers to easily identify and locate content stored on Box. Taptera and GoFormz are two platform partners currently leveraging the Metadata beta in custom applications.

New Platform Pricing & Customers

Today, Box introduced new pricing plans for its APIs that give customers additional ways to leverage Box’s technology, infrastructure and platform services for building custom applications, automating business processes, managing content workflows and viewing documents at high volumes. This is the first time that Box has offered a way for customers to purchase Box as a platform. Platform pricing complements Box’s traditional per-seat model for content management and collaboration. API access for third party developers will continue to be free of charge.

Leading brands across a variety of vertical markets are leveraging the Box Platform to power their businesses including, Sungevity, Guaranteed Rate, Sunbelt Rentals, Full Resolution Health, Random House, MediCopy and McLarens.

“Sungevity is not only on the cutting edge of designing residential solar energy systems, but we are pushing the envelope when it comes to using new technologies internally to create an environment that fosters productivity, agility and extraordinary performance,” said Steve Atherton, CTO and VP of Software Engineering at Sungevity. “By leveraging the Box platform, we have been able to build custom automations, providing us with an incredibly efficient and fast way to power core business operations and upload, share and search massive collections of documents.”

Companies can purchase the Box Content and Box View APIs under a variety of tiers and plans.

Enterprise Pricing for Box Content API

In addition to the free developer offering, there are three new pricing tiers for Box’s Content APIs – Build, Scale and Transform.

  • Build - Businesses just getting started with the Box Platform can leverage the Build plan, which provides free access to the entire Box Content API up to 25,000 API Actions per month.
  • Scale - Businesses that want to build deeper hooks into Box that automate content collaboration will leverage the Scale plan, which is only $500 for every additional 25,000 API Actions per month.
  • Transform - The Transform plan is modeled for our largest enterprise customers, who require customized terms to power the most sophisticated content-driven applications, policies and use cases unique to their organization. Pricing for Transform is available on request.

Box View Pricing

  • Box View Standard - Businesses that leverage Box View receive up to 1,000 document conversions per month at no cost under the Box View Standard plan.
  • Box View Custom – Businesses that want to leverage a custom viewer receive up to 2,500 document conversions per month for $250 under the Box View Custom plan.
  • Box View Enterprise - For its largest customers, Box created the Box View Enterprise plan, allowing more than 10,000 document conversions per month, enterprise SLAs and dedicated support. Pricing for Box View Enterprise plan is available on request.

About Box

Box’s mission is to make businesses of all sizes more productive, competitive, and collaborative by connecting people and their most important information. Content on Box can be securely shared and easily accessed on the web, through iOS, Android and Windows Phone applications, and extended to partner applications, such as Google Apps, NetSuite and Salesforce. Headquartered in Los Altos, CA, Box is privately held and backed by several leading venture capital firms and strategic investors. To learn more about Box, visit

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