Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash


Google Glass Sells Out in Off-White

Google Glass Sold Fast

The color that's officially regarded as the most boring in homes across America is apparently making a comeback. Google Glass in "off-white" (better known as egg shell among professionals in the interior design industry) sold out in just a few hours after being released on Tuesday, April 15, 2014.

It was just a one-day sale, when the highly anticipated product was going for $1,500, but even Google didn't expect such a response. According to a Google statement released to the Mercury News, the offer might be extended, but after the company witnessed what a hit it was, the sale officially ended.

Unfortunately for those who are number hungry, Google says it will never tell how many Glasses were sold.

"Wow, what a morning!" noted the official Google+ account. "We're happy to see so many new faces (and frames) in the Explorer community. Just a quick update that, ack, we just sold out of Cotton, so things are moving really fast."

The majority of advertisements for Google Glass haven't featured this "cottony" color, so this is convincing evidence that this is the color of the season. Considering how long consumers have been waiting for Glass, though, they'd probably all don just about any color with pride if it means they have the latest technology.

Looks and brains

The happy new Glass wearer can utilize touch or voice activation to use most of the toys and tools that you have on your tablet, smartphone, or laptop. Of course, it all comes in a much smaller and lighter device that's also hands-free.

Until the Tuesday sellout, there have already been more than 10,000 Glasses sold, but these "Explorers" as Google call them were cherry-picked by the company. In other words, if you didn't somehow have an in, you were left out in the cold until the device makes a public debut.

Like so many other things that make life easier, from moving pods to sleep number beds, everyone wants a piece of the Glass.

However, some critics are wondering if this is just a trend and most people are just curious about Google Glass as opposed to committed to buying a pair. There's been controversy about whether the Glass will be used for good or evil (such as recording people secretly and then blasting the resulting video all over the web).

Still, Google plans to bring more devices to the market in late 2014. Nobody's sure what Google's strategy was when it chose to release a limited number (that the company won't reveal) of devices for a low price.

Good news for non-cotton owners

The Vice President and Principal Analyst of Forrester told Mercury News that Google was after market data to see just how popular Google Glass might be before making their next move. If that's true, then Google surely got the answer it was after.

Not only did Glass sell out in just a few short hours, but consumers who missed their chance are hungry (and some even angry) for more. We can only hope the next round of releases will offer a little more variety of style and a lot more units.

More Stories By Drew Hendricks

Drew Hendricks is a writer, as well as a tech, social media and environmental enthusiast, living in San Francisco. He is a contributing writer at Forbes, Technorati and The Huffington Post.

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