|By Marketwired .||
|July 10, 2014 09:12 AM EDT||
SAN FRANCISCO, CA--(Marketwired - July 10, 2014) - Netvibes, the Dashboard of Everything, and Engagement Labs, the social media measurement company, today announced a partnership to integrate their products to deliver the world's most advanced social media analytics platform. With the joint solution, users can add 40 unique social metrics to their Netvibes dashboards, graph engagement over time and compare with any data in order to instantly visualize real-world results and demonstrate social media ROI.
"As the saying goes: if you don't measure it, you can't improve it. For years, the ROI of social media has remained nebulous and anecdotal, but that's changing in the new world of big data. With Netvibes MisoData, if you have the data, you can calculate ROI on anything," said Freddy Mini, CEO of Netvibes. "To make Netvibes' social analytics even more powerful, we've opened our platform to integrate with the best partner solutions. With Engagement Labs now on Netvibes, users can visualize all ROI of social media using any metric, identify strengths and weaknesses, and act on the information in real time to optimize all their social interactions."
Netvibes enables companies to listen, learn and act on everything matters to their brand online. In a single glance, users can monitor brand sentiment, social media activity, news, blogs and anything else they choose using Netvibes' fully customizable online dashboards. Going beyond simple monitoring, Netvibes empowers users to act on the data using dashboard intelligence with instant drag-and-drop analytics, MisoData™ visualization, real-time alerts and PushMail™ notifications.
Available today as a premium add-on to Netvibes dashboards, Engagement Labs' evalue™ analytics package tracks 40 unique social metrics for Facebook, Twitter and YouTube (e.g., retweets, likes, views, impact, reach and more), allowing enterprise users to view the results of their social media campaigns from virtually any angle.
Using Netvibes' and Engagement Labs' joint solution, customers can compare and analyze highly detailed social media metrics at an even deeper level of granularity never before possible. Get immediate answers to your biggest social media questions, such as:
- Do Twitter retweets correlate with our website traffic?
- Does my company's responsiveness on Facebook correlate with sales growth?
- How engaged are my competitors on Twitter? Do their Twitter engagement scores predict stock prices?
Netvibes users can instantly graph and compare any data to view trends, discover actionable intelligence and calculate the ROI of any marketing campaign.
Paul Allard, President & CEO of Engagement Labs, said, "evalue™ analytics measures engagement, impact and reach, which are at the core of all social strategies. By combining evalue's detailed social metrics with the power of Netvibes' dashboards, our combined offer delivers the most powerful social media analytics tool available, enabling users to listen more effectively, learn more, and react faster to drive real business value through social media."
Try Netvibes and Engagement Labs for Free
To learn more about Netvibes and Engagement Labs' social media monitoring and analytics solution, please visit http://www.netvibes.com/en/engagementlabs.
To see our social media analytics in action, visit Netvibes' live demo dashboard: http://nikedemo.netvibesbusiness.com/#Engagement_Labs (requires free account sign-in)
Join the Netvibes Ecosystem
Netvibes has the industry's largest, most diverse ecosystem. With over 250,000 apps available in the online catalog, Netvibes dashboards are infinitely customizable. Browse all the Netvibes apps at http://eco.netvibes.com/
Create your own custom app using Netvibes' open API: http://dev.netvibes.com.
Netvibes (now part of Dassault Systèmes) is the leader in dashboard intelligence, powering Fortune 500 brands, agencies and enterprises worldwide. For consumers, Netvibes Basic is the most awarded dashboard engine that helps millions of people around the world instantly dashboard everything that matters to them most. For agencies, Netvibes for your Agency offers custom social dashboards to prove social ROI for any campaign, automate reporting, and deliver faster insights to clients. For enterprises, Netvibes for Enterprise connects virtually all internal systems plus the social web together on a secure, real-time dashboard intelligence portal that's accessible anytime, anywhere, on any device.
About Engagement Labs
Engagement Labs offers real-time intelligent social media data, analytics and insights for organizations that are actively engaging on social and digital networks. They extract business intelligence from user generated data (BIG DATA) and transform it into actionable data for corporate clients, brands and social media teams. Engagement Labs created evalue™ analytics, an Intelligent Data on Demand platform for agencies, marketing teams and dashboard providers. Offered as a SaaS or through an API, evalue™ analytics PRO version supports the entire social marketing cycle by providing over 250 comprehensive intelligent metrics to measure social performance and ROI for brands to evaluate and coordinate social media activities across all online channels (social media sites, forums, news and blogs). With headquarters in Montreal, Canada, Engagement Labs also maintains offices in Toronto, Paris and Mexico. The company is listed on the TSX Venture exchange under the symbol (TSX VENTURE: EL).
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