Welcome!

Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash

Related Topics: Agile Computing, Java IoT, Microservices Expo, ColdFusion, Microsoft Cloud, Linux Containers, Adobe Flex, Open Source Cloud, Eclipse, Machine Learning

Agile Computing: Article

Blogging – Corporate America's "Big Wet Kiss To Web 2.0"

Is Blogging Just the Tip of the Co-Technology Iceberg?

Jeremy Geelan's i-Technology Blog: Blogging – Corporate America's "Big Wet Kiss To Web 2.0"

The 25,000+ people who were kind enough to read, and interact with, my 2005 essay "Are We Blogging Each Other to Death?" may not have seen it yet, but they will at some point, for sure. I refer to the report issued by Gartner that 200 million people already have given up blogging and that the total number of bloggers will peak during the first half of this year at around 100 million, causing John R. Patrick to ask rhetorically whether Spring 2007 truly is The Peak of Blogging?

Patrick, ever the contrary indicator, contends that it isn't the peak of blogging at all: "Blogging," he exclaims, "is just beginning!"

But it is the discussion which follows that interests me, because the significance of blogging is not the word 'blog' whether used as a verb or a noun, but its role as a harbinger of the game-changing Web-as-platform revolution. In particular, the migration of blogging from the individual toward the enterprise represents a massive validation of those like Professor Andy McAfee who argue that Enterprise Web 2.0 is already a reality...whether or not Wikipedia readily accepted the fact.

Put crudely: by embracing blogging, corporate America gave a big wet kiss to Web 2.0 (if you prefer Dale Dougherty's handy term). To the "New Web" (if you prefer a somewhat simpler term, and one that no one owns).

The part of the Gartner report that made me think of my earlier Are We Blogging Each Other To Death? thoughts was the bit about how less than 2% of all Internet users are frequent contributors to content on the web. This is the kind of statistic that always exercises those of us actually involved with building Web-based applications, because it's a classic full-glass/empty-glass situation: do we rejoice at the fact that 98% of the marketplace may yet come round, or bemoan that only 2% have seen the light?

Since I already mentioned Wikipedia, how about that? According to the John Musser/Tim O'Reilly report "Web 2.0 Principles and Best Practices" it's known what percentage of the registered Wikipedia users are contributors: around 7%. If you view, as I for example do, Wikipedia as an application rather than as a destination site, then that means that 70,000 people or more are actively using it. That's a lot of users for a fairly sophisticated app. Kudos to EMC's Cornelia Davis for nailing one very simple way of realizing how significant a number:

"that is more than twice the number of people working for my employer (EMC has around 31,000 employees)"
So the challenge for Enterprise Web 2.0 is to achieve the same kind of buy-in that already exists out there on the New Web. Because unless a company has the same kind of percentage of its intranet users actively contributing content, my contention is that it will swiftly be overtaken by those companies that do. Small wonder then that Sam Palmisamo (who famously has his own avatar) is rumored to have enjoined his fellow IBM execs to participate in Second Life. He is probably interested in seeing whether the 7% figure operates there, too: if it did, there would be over 25,000 Big Blue avatars by the end of this year!

As for the wider New Web itself, a 7% participation rate in any one application on a global scale would, beyond a shadow of a doubt, be the foundation of the next Microsoft. Total internet users are estimated at 1.1 billion , so the 100 million people who blog (if we go by Gartner's figures) takes us far above the 7% mark (77 million). But no one company owns blogging, any more than any one company owns Web mail, or Instant Messaging, or photo sharing.

What kind of app is missing, from the New Web landscape? What kind of app would attract 77 million users? One that adheres to all the tried and true principles of  first-rate co-technology (my turn to coin a term now), plus adds functionalities and leverages emergent methodologies like automatic semantic video tagging, audio search, and social bookmarking. Above all, one that solves a problem not already being solved; or solves one already being solved, but ten times better.

("100% Spam Free E-mail" would be one obvious example of the latter; "Google for Memories" would be a less obvious example of the former.)

For those many Webpreneurs and innovators who believe they're on to exactly that, I say only this. Stay with it! The i-Technology world can do way, way better than blogging. I just know it!!

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Sasha 02/27/07 02:36:16 AM EST

>> What kind of app is missing, from the New Web landscape?

We think the answer is - Web Presentation tool. Most blogs are composed of text and some images. Blogs need a web tool for better story-telling. Also, it's important to aggregate the content from the Web. And that's what we do - www.spresent.com (shameless plug)

If blogs do well at Corporate space - it would open doors for other Web 2.0 apps and that would be an exciting time.

Pranam Kolari 02/25/07 03:08:00 PM EST

We reported some updates on spam in the indexed blogosphere as seen at a ping server.

Here are some highlights --

> 53% of all pings is spam, 64% of all pings from blogs in English is spam. > 56% of all pinging blogs are spam. > 51% of pinging Blogspot blogs are spam. > Myspace is easily the primary contributor to the Blogosphere > Most spam blogs are still hosted in the US. > 99.75% of blogs on .info domain are spam. > High PPC contexts remain the primary motivation to spam.

See our blog post for additional information. Here's the link: http://ebiquity.umbc.edu/blogger/2007/02/01/pings-spings-splogs-and-the-...

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...