Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash

News Feed Item

StarMedia Brand Name Will Continue as Parent Company Becomes 'Orange'

StarMedia Brand Name Will Continue as Parent Company Becomes 'Orange'

MIAMI, March 21 /PRNewswire/ -- StarMedia, a wholly owned subsidiary of Orange (formerly: Wanadoo, Europe's second largest online company), a leading global, multi-platform media organization, has announced the re-branding of its parent company. The brand change from Wanadoo to Orange signals the company's objective to continue making communication simple and accessible to everyone, by bringing them closer to people, information and entertainment they value, so they feel connected, whenever, wherever. StarMedia will maintain its operating brand name, but will incorporate the Orange footer on their website (http://www.starmedia.com/ ), as a part of the global re-branding campaign.

"We're very proud to be preserving our own identity, in view of this major new global branding effort by Orange parent company France Telecom Group," noted Juan Jose Nunez, StarMedia's vice president of operations. "This decision speaks directly to the success and brand loyalty the StarMedia name has come to enjoy," added Nunez.

StarMedia has been steadily strengthening its brand throughout the Americas by developing the relevance of its content beyond the already impressive array it has been providing through its affiliated companies. "Beginning in the second quarter of this year, StarMedia users will additionally have access to an exciting new generation of services and content designed to make the online experience easier as well as enjoy the benefits of a cohesive customer experience from our company," said Nunez.

The Orange brand name was born in the United Kingdom in 1994 as a mobile phone service provider. Orange offered a fresh new identity that created a rational and emotional appeal. Over the past few years, France Telecom Group has been extending the Orange brand beyond mobile to also incorporate mobile, fixed line, internet and TV offers. Orange also serves all sizes of businesses and provides total business communications in 220 countries and territories. In Latin America, Orange currently serves more than 22 million unique monthly users through StarMedia.

About StarMedia.com

StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet as well as providing them with most relevant and extensive services and information. StarMedia has local operations in Mexico, Spain and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Orange (http://www.orange.es/ ), a subsidiary of the France Telecom Group .


CONTACT: Enrique Carrillo of StarMedia, +1-305-532-8877, or
[email protected]

Web site: http://www.starmedia.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...