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Ebenefits Direct, Inc. Announces Today That it Has Closed on Its Acquisition of L.A. Marketing Plans, LLC

Ebenefits Direct, Inc. Announces Today That it Has Closed on Its Acquisition of L.A. Marketing Plans, LLC

BOCA RATON, FL -- (MARKET WIRE) -- 07/09/07 -- Ebenefits Direct, Inc. (PINKSHEETS: EBFD) announced today that it has closed on its acquisition of L.A. Marketing Plans, LLC. With the closing of this acquisition, Ebenefits anticipates that the newly acquired subsidiary will have gross billing revenues of over $27,000,000.00 with net revenues of about $1,400,000.00 in fiscal year 2007, and this is based upon a 15% increase in gross billing and net revenues for 2006. The Company expects that its membership will grow from its current 2006 level of over 56,000 to greater than 64,000 by the end 2007.

"This acquisition will allow Ebenefits to greatly enhance its product portfolio by offering medical and discount services programs to tens of millions of uninsured Americans," said Randy Schleger, President of Ebenefits. Mr. Schleger added that, "L.A. Marketing Plans, LLC maintains strong key call-center relationships which combined with our marketing strength will allow for explosive growth and take us to the next level in providing new services to the healthcare insurance industry."

About L.A. Marketing Plans, LLC

L.A. Marketing Plans, LLC (LAMP) is a premier direct response marketing organization which markets and sells a vast array on non-insurance healthcare programs across the U.S. These programs are specifically designed to compliment major medical insurance products or to provide substantial savings for those who cannot afford or qualify for traditional health insurance products. LAMP has developed key relationships with the top call centers located throughout the country and their success in building this network of Call Centers help the company focus on their primary objective of offering the best non-insurance healthcare options to the largest audience of potential customers. LAMP success and unmatched rise in the industry is also premised on its innovation, product development, and the speed in which they can change and adapt it products to meet the ever changing demands of the rapidly changing healthcare market. To get additional information about L.A Marketing Plans, LLC please visit: www.ebfdcorp.com/lamp.php

About Ebenefits Direct, Inc.

Ebenefits Direct, Inc. is a nationwide leader in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups. Ebenefits Direct, Inc. has revolutionized the way health and life insurance has historically been sold. Ebenefits Direct, Inc.'s approach is through many mass distribution areas such as call centers, the internet and massive lead generation programs. Ebenefits Direct, Inc. is a fast growing direct response marketing organization and Technology Company. By utilization of its many call centers across the country it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs.

For information please contact:
Ebenefits Direct, Inc.
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