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Cognitive Computing : Article

Google Kicks Off Worldwide Consumer Privacy Crusade

Peter Fleischer calls for global standards for protecting consumer privacy online and offline at regional UNESCO conference

According to Associated Press reports, confirmed by Reuters, Google will propose at a meeting of European policymakers in Strasbourg, France today that national regulators agree on a basic set of global privacy protections.

Peter Fleischer, Google's Chief Privacy Officer, will argue that the future health of the Internet, the global economy and Google's own business agenda depends on the world's success in moving beyond the current patchwork of conflicting privacy rules.

As Reuters' Eric Auchard explains:

"Google has recently stepped up a push for policy changes and industry self-regulation to fend off criticism over the unprecedented access to personal information the Web provides.

Because its stated mission is to organize the world's information and make it universally accessible, Google has come under fire for the threat its services pose to privacy.

A recent move to acquire online advertising tools supplier DoubleClick Inc has put Google under increased scrutiny by U.S. regulators concerned by its growing power in online advertising and the mounds of data on surfing habits that Google stores."
Google Gadgets Architect Adam Sah will be delivering a session called "Google Gadgets for the Enterprise" at AJAXWorld Conference & Expo 2007 West (23-26 September 2007) in Santa Clara, CA, at the Santa Clara Convention Center.

TOP-NOTCH KEYNOTES FROM RICH-WEB INDUSTRY LEADERS
The industry keynotes and General Sessions that will be enjoyed by the highly qualified audience of developers, engineers, architects, IT managers, C-level executives, and analysts in Santa Clara are:

"Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift"
Keynote Speaker
TED FARRELL Chief Architect for Tools & Middleware, Oracle

Much like it did for consumer Web applications such as Gmail and Netflix, AJAX is quickly injecting enterprise applications with a more dynamic and interactive user experience. But, with so many products and techniques available it is difficult for organizations to know where to start. A framework instead of guesswork is needed-one that balances both emerging and existing technologies to create a stable rapid application development environment. Furthermore, the next-generation, Web 2.0 user experience is as much about a richer interface as it is about empowering users with state-of-the-art social networking tools.

"AJAX in the Balance"
Keynote Speaker
JOE STAGNER, Senior Program Manager in Microsoft’s Developer Tools and Platform Group

Meaningful, productive, forward-looking AJAX is at core a balance. A balance between client and server. A balance between commercial and open source. A balance between single platform and multiplatform. A balance between de facto and du jour standards. A balance between well established and emerging technologies. Come hear from Microsoft's Joe Stagner, who has been building software since for over 30 years, and learn how Microsoft is supporting and encouraging this balance with ASP.NET AJAX and other “RIA” technologies.

"Fueling the Next-Generation Web: a Peek Behind the Green Curtain"
Keynote Speaker
ROBERT BREWIN, Sun Distinguished Engineer and CTO of Sun's Software Group

The next-generation Web has emerged as the environment that provides the social fabric upon which the current and next generation of Internet participants can form communities, collaborate, interact, and share. The emergence of the interactive Web experience has driven technological change across the entire spectrum of Web applications, from client technology to the engines that drive the Web. This session will endeavor to provide a peek at the evolution of the rich connected client experience as well as a glimpse into what’s required in tomorrow’s networks and datacenters to support the these next-generation clients.

INCREDIBLE ADDITIONAL LINEUP OF GENERAL SESSIONS:

Developing Situational Applications with Web 2.0 Mashups
Speaker
ROD SMITH, IBM Fellow and Vice President of the IBM Emerging Internet Technologies organization

Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What’s the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? You’ll hear all of this and more from Rod Smith, IBM Fellow and Vice President of the IBM Emerging Internet Technologies group. He will discuss what IBM is doing in the Web 2.0 space, give a demonstration of a mashup maker being developed by his team, and share lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones.

The Browser, the Portal, and the Desktop
Speaker
DAVID TEMKIN, Founder & CTO, Laszlo Systems

Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What’s the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? You’ll hear all of this and more from Rod Smith, IBM Fellow and Vice President of the IBM Emerging Internet Technologies group. He will discuss what IBM is doing in the Web 2.0 space, give a demonstration of a mashup maker being developed by his team, and share lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones.

Let My People Mash: Empowering Business Users with Enterprise Mashups
Speaker
JOHN CRUPI, CTO, JackBe

Do your users complain they are enslaved by poor tools for getting at the information they need? Enterprise Mashups are one of the most compelling parts of Enterprise 2.0 technologies today because they unshackle users, allowing them to self-integrate services from both inside and outside the corporate firewall in flexible, innovative ways. This session will look at the ‘why’, ‘what’, and ‘how’ of mashups in the enterprise, discussing how Enterprise Mashups can be accomplished easily while still operating within the security and governance controls that enterprises require.

Connecting the Dots: The Distributed User Experience

Speaker
DAVE WOLF, VP, Cynergy Systems

AJAXWorld Conference & Expo 2007 West - Please
visit our At-A-Glance 10-Track Schedule & Speaker Sessions

Click Here - For Discounted Registration
Click Here - To Sponsor AJAXWorld

The world’s leading Rich Internet Applications & Web 2.0 event is expected to attract more than 1,000 i-technology developers. AJAXWorld grew from a single track, one-day seminar, less than a year ago, into a four-day international conference & expo with more than 150 sessions delivered in ten simultaneous tracks, by more than 150 faculty members. 

Track 01: Rich Internet Applications
Track 02: Web 2.0 Enterprise Mashups
Track 03: Enterprise AJAX
Track 04: RIA Frameworks & Toolkits
Track 05: Security in RIA Applications
Track 06: Hot Topics
Track 07: iPhone AJAX Applications
Track 08: Advanced AJAX
Track 09: Platform Choices / Real-World AJAX
Track 10: OpenLaszlo Diamond Track

The conference now includes the world famous AJAXWorld University's AJAX Developer Bootcamp, OpenLaszlo Track and Adobe Flex Developer Bootcamp. This year’s AJAXWorld Expo Floor is expected to display bleeding edge RIA technologies from the leading AJAX vendors.

AJAXWorld 2007 East Conference & Expo Sponsored by the World's Top  Web 2.0 and RIA Technology Leaders!
AJAXWorld Conference & Expo 2007 East sponsors and exhibitors included: Laszlo Systems (Diamond Sponsor), JackBe (Platinum Sponsor), Adobe (Platinum Sponsor), Cynergy (Platinum Sponsor), Backbase (Gold Sponsor) Google (Gold Sponsor), Nexaweb (Gold Sponsor), ICEsoft (Gold Sponsor), Oracle (Gold Sponsor), Helmi Technologies (Gold Sponsor), JetBrains (Gold Sponsor), TIBCO (Gold Sponsor), Kapow Technologies (Gold Sponsor), Sun Microsystems (Silver Sponsor), Parasoft (Silver Sponsor), Servoy (Silver Sponsor), Etelos (Silver Sponsor),  Microsoft (Expo Plus Sponsor),  Lightstreamer (Exhibitor Plus Sponsor),  IT Mill (Exhibitor Plus Sponsor), FrogLogic (Exhibitor Plus Sponsor), ThinWire (Expo Sponsor), Quasar Tecnologies (Expo Sponsor), Zapatec (Exhibitor Plus Sponsor), MB Technologies Bindows (Exhibitor), OpenSpot (Exhibitor), ILOG (Exhibitor), Passport Corporation (Exhibitor), Addison-Wesley (Exhibitor), The Thomson Corporation (Exhibitor), Isomorphic Software-SmartClient (Exhibitor), Universal Mind (Exhibitor), Farata Systems (Exhibitor Plus),  Manning Publications (AJAX Book Sponsor), Apress (AJAX Book Sponsor), Conference Guru (Media Sponsor), Flash Goddess (Media Sponsor), AJAXWorld Magazine (Media Sponsor), Web 2.0 Journal (Media Sponsor), SYS-CON.TV (Media Sponsor), IT Mill (Media Sponsor), Methods & Tools (Media Sponsor), Web 2.0 Journal (Media Sponsor), and OASIS.

As of Today OpenAjax Alliance Members Include: 24SevenOffice, abiss.gr, ActiveGrid, ActiveState, Adobe, American Greetings, Aplix Corporation, Appeon, Aptana, Arimaan Global Consulting, BEA Systems, Cisco Systems, Coradiant, Curl, Custom Credit Systems (Thinwire), Document Advantage, Dojo Foundation DreamFace Interactive, Eclipse Foundation, edge IPK, eLink Business Innovations, ESRI, F5, Fidelity Investments, Finetooth, Getahead (DWR), Global Computer Enterprises, GoETC, Google, Helmi Technologies, HR-XML, IBM, ICEsoft, Ikivo, ILOG, Innoopract, iPolipo, Isomorphic Software, IT MILL, JackBe, Javeline, JSSL, JWAX, Laszlo Systems, Lightstreamer, Microsoft, MobileAware, Mozilla Corporation, NetScript Technologies, Nexaweb, Nitobi, Novell, OpenLink Software, OpenSpot, OpenSymphony (OpenQA), Openwave Systems, Opera, OpSource, Oracle, OS3.IT, RadView, Redmonk, RIFT Technologies, SAP, Scalix, Seagull Software, Service-Now.com, Sitepen, Software AG, Sun Microsystems, Tealeaf Technology, Teleca Mobile, Telerik, The Frontside, Tibco, Transmend, Vertex Logic, Visible Measures, Visual WebGui, Volantis Systems, Webtide, XML11, Xucia, Zend, Zimbra, and Zoho.



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