Welcome!

Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash

Related Topics: Release Management , Agile Computing

Release Management : Article

Social Network Wars: Google + Everyone Else vs Facebook

Google, Orkut, LinkedIn, hi5, Friendster, Plaxo and Ning Strike Back

In a move to bolster its attempt to add a social layer on top of the entire suite of Google services, Google yesterday joined other leading social networking players in introducing a common set of standards to allow software developers to write cross-network programs. According to The New York Times the sites in the alliance "have a combined 100 million users, more than double the size of Facebook."

Director of product management at Google, Joe Kraus, told the Times that the alliance's cross-network platform is to be known as OpenSocial. It is, in essence, "Google + Everyone Else vs Facebook."

Rumors has been circulating for a number of weeks about a new set of APIs will allow developers to leverage Google’s social graph data, so that third parties can start pushing and pulling data into and out of Google and non-Google applications.

One of the Google luminaries mentioned as being behind the initiative is Brad Fitzpatrick, who was chief architect of Six Apart until he joined Google in August.

The full list of partners behind the alliance, which apparently won't be announced officially until tomorrow, includes Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle.

The APIs are due to become available shortly. Here's the link: code.google.com/apis/opensocial. [Not live yet as of this writing.] 

Raj Anand of the team behind Kwigg commented: "I’m really excited and can’t wait to get my hands dirty with OpenSocial !" He added: "Some possible issues are how they deal with spammers, who hosts the application etc. I’m confident they will have a strategy for it."

Rev2.org blogger Sid Yadav expressed it well. "With Google playing the tertiary party in the social networking game, things have just got a little more interesting. It’s a great time to be a developer."

Michael Arrington noted on TechCrunch that “The benefit of the Google approach is that developers can use much of their existing front end code and simply tailor it slightly for OpenSocial, so creating applications is even easier than on Facebook.”

Software developer Edwin Khodabakchian, who has played with OpenSocial for the past 6 weeks under NDA, today revealed:

"In a nutshell, OpenSocial is interesting because it allows widgets and applications to asks containers (iGoogle, Orkut and others) information about you, about your contacts and your friends, in a very simple and inter-operable way. It also formalizes the concept of activity stream so that some applications can contribute events and some other applications can filter them, mash them up and display them to the user.

OpenSocial is a natural evolution of shared-authentication systems: It makes a lot of sense for each application to NOT have to have its own copy of who you are, who your contacts and friends are.

OpenSocial is also a natural evolution of personalization frameworks such as iGoogle: widgets can offer much more value to users if they have a way to learn more about you and your friends."

Khodabakchian added: "OpenSocial is yet another proof that JSON-driven RESTful Web Services are the right abstraction layer for exposing services on the web and that people should look at sharpening their Javascript/Actionscript skills because that is where the next wave of innovation is going to take place.

Ning's Marc Andreessen spilled the OpenSocial beans earlier than most when he wrote a meticulously detailed blog entry entitled "Open Social: a new universe of social applications all over the web."

"My company, Ning, is participating in this week's launch of a new open web API called Open Social, which is being spearheaded by Google and joined by a wide range of partners including Google's own Orkut, LinkedIn, Hi5, Friendster, Salesforce.com, Oracle, iLike, Flixster, RockYou, and Slide," wrote Andreessen.

In a blog entry that merits reading in full, he began:

"In a nutshell, Open Social is an open web API that can be supported by two kinds of developers:

  • "Containers" -- social networking systems like Ning, Orkut, LinkedIn, Hi5, and Friendster, and...

  • "Apps" -- applications that want to be embedded within containers -- for example, the kinds of applications built by iLike, Flixster, Rockyou, and Slide.

This is the exact same concept as the Facebook platform, with two huge differences:

  • With the Facebook platform, only Facebook itself can be a "container" -- "apps" can only run within Facebook itself. In contrast, with Open Social, any social network can be an Open Social container and allow Open Social apps to run within it.

  • With the Facebook platform, app developers build to Facebook-proprietary languages and APIs such as FBML (Facebook Markup Language) and FQL (Facebook Query Language) -- those languages and APIs don't work anywhere other than Facebook -- and then the apps can only run within Facebook. In contrast, with Open Social, app developers can build to standard HTML and Javascript, and their apps can then run in any Open Social container.

If you recall how I previously described the Facebook platform as "a dramatic leap forward for the Internet industry", you'll understand why I think Open Social is the next big leap forward!"

Read the rest of Andreessen's blog here.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Scala Hosting is trusted by 50 000 customers from 120 countries and hosting 700 000+ websites. The company has local presence in the United States and Europe and runs an internal R&D department which focuses on changing the status quo in the web hosting industry. Imagine every website owner running their online business on a fully managed cloud VPS platform at an affordable price that's very close to the price of shared hosting. The efforts of the R&D department in the last 3 years made that pos...