Dramatic industry changes - including vendor consolidation, outsourcing and the growth of open source - highlight the need for a better way. When a SOA implementation costs too much, the culprit is often the old-fashioned, proprietary and expensive server or hub-based middleware.

A better, distributed approach to SOA infrastructure can help reduce cost and increase the benefit of SOA implementation.

This presentation includes an overview of the industry trends driving us toward SOA and explains why traditional middleware systems do not meet modern requirements as well as a distributed approach to SOA infrastructure.

Speaker Bio: As chief technology officer at IONA, Eric Newcomer is responsible for IONA's technology strategy and participation in standards bodies. Eric joined IONA in November 1999 as the company's transaction processing architect, after nearly 16 years at Digital/Compaq, and also served as IONA's vice president of engineering, Web services integration products.

Eric is the author of many journal articles and three books: Understanding Web Services (published in May 2002 by Addison-Wesley), co-author with Phil Bernstein of Principles of Transaction Processing (published in January 1997 by Morgan Kaufman), and co-author with Greg Lomow of Understanding SOA with Web Services (published by Addison Wesley in December 2004).

SOAWorld Conference & Expo 2008 East
June 23-24, 2008 at the Roosevelt Hotel in New York City
SOA World Conference & Expo 2008 East brings together the best minds in the business for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today.

Service-oriented architectures have evolved over the past few years out of the original vision of loosely coupled Web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions.

Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.

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Attend SOA World Conference & Expo 2008 East and learn from more than 100 speakers about how SOA is transforming business – and the way IT and business managers think about their businesses, processes, and technology. The topics will include:

• Enterprise Mash-Ups
• SOA and Web 2.0
• SOBAs
• Patterns and Anti-Patterns
• Governance Enforcement
• AJAX RIA and SOA
• Run-Time Governance
• Wikis and Lightweight Software
• Policy-Driven SOA
• Complex Event Processing
• Windows Interoperability
• EAI Without the Cost
• Mixed Portal Environments
• Reference Architecture

SOA World Conference & Expo Sponsors
In 2007, SOA World Conference & Expo was sponsored by the world’s leading SOA companies including Active Endpoints, BEA Systems, Laszlo Systems, Nexaweb, TIBCO Software, WSO2, IBM, Parasoft, webMethods, Sybase, B-hive, iTKO, Managed Methods, Mellanox Technologies, Nastel, NextAxiom, RingCube, Two Roads Professional Resources, Web Age Solutions, Solstice Software, Fiorano Software, iTKO, Layer 7 Technologies, PushToTest, Ruby on Gears, Farata Systems, Tenfold, Thinstall, Trivera Technologies, BZMedia, Extension Media, GoingToMeet, ITtoolbox, Methods & Tools, SDTimes, Software Test & Performance, TechTracker Media, ZapThink, OASIS, and SOA Consortium.