Welcome!

Open Web Authors: Maureen O'Gara, Reuven Cohen, Glenn Rossman, Suresh Krishna Madhuvarsu, Roger Strukhoff

Related Topics: Open Web, Adobe Flex, Search

Open Web: Article

Adobe Gives Yahoo & Google Special Flash Treatment

Adobe to Improve the Search Results of Dynamic Web Content and RIAs for Google and Yahoo
By Maureen O'Gara
Article Rating:
July 9, 2008 06:00 AM EDT
Reads:
 3,311

Adobe says it’s going to “dramatically improve” the search results of dynamic web content and rich Internet applications (RIAs) for Google and Yahoo by giving them optimized Flash Player technology.

This new widgetry, which will read and index SWF files, is supposed to uncover information that is currently undiscoverable by search engines and provide more relevant automatic search rankings for the millions of RIAs and the other dynamic content that runs in Flash Player.

It also means that RIA developers and rich web content producers won’t have to fiddle with existing or future content to make it searchable.

Adobe says Google has begun to roll out Flash Player technology in its search engine. Yahoo will get around to it.

Google has always told webmasters to use Flash sparingly if they care about their page ranks because search engines are text-based. It’s still saying the same thing about Flash-based images and video.

Published July 9, 2008 – Reads 3,311
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.