| By Christopher Keene |
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| December 11, 2008 10:00 AM EST |
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Chris Keene's "Keene View" Blog
Just because the web has been open so far doesn't mean that it will stay that way. Flash and Silverlight, arguably the two market-leading technology toolkits for rich media applications are not open. Make no mistake - Microsoft and Adobe aim to have their proprietary plug-ins, aka pseudo-browsers, become the rendering engines for the next generation of the Web.
I spoke on a panel at Mashup Camp recently on why Ajax Standards matter. I was quoted by Doug Henschen of Intelligent Enterprise as saying that we are locked in a struggle for the soul of the web, so I thought I would expand on that theme.
Just because the web has been open so far doesn't mean that it will stay that way. By open, I mean that content has been searchable, linkable and servable without paying fees.
Flash and Silverlight, arguably the two market-leading technology toolkits for rich media applications are not open. You cannot search Flash content, you cannot link to it and if you want to serve up flash content on your web site, you need to pay for a server license.
If the future of the web lies in rich media and if these trends continue, we may well see a very different world emerge from Web 2.0.
More importantly, Flash and Silverlight work by installing a proprietary plug-in to your browser, thus opting out of the entire browser infrastructure. If you are a plug-in vendor, your incentive is to keep the browser as dumb as possible.
The worse the underlying browser is at rendering rich widgets and media, the more developers and users will want your plug-in. If you are both the vendor of a browser (say IE) as well as the proponent of a plug-in (say Silverlight), then the incentives get truly twisted.
WaveMaker has a big stake in this debate because we chose to build our WYSIWYG development tools on top of the
Dojo Toolkit. We picked Dojo because WaveMaker is targeting enterprise developers who need not just nice color pickers but also sortable and pageable grids, solid internationalization and accessibility capabilities.
Ajax standards groups like the
Open Ajax Alliance (under the leadership of
Jon Ferraiolo)serve a important role today in helping to highlight the differences between open solutions like Dojo and proprietary solutions. They also are helping to drive the maturity of open Ajax toolkits by focussing attention on important areas like security and internationalization.
Microsoft was the rendering engine for client/server, which paid them enormous dividends. Microsoft IE was somewhat accidentally the victor in rendering engine for Web 1.0 after Netscape fumbled their lead, although they were never really able to monetize this particular monopoly.
Make no mistake - Microsoft and Adobe aim to have their proprietary plug-ins, aka pseudo-browsers, become the rendering engines for the next generation of the Web. Without a strong push for open Ajax standards, they just might get their way.
About Christopher Keene
Christopher Keene is Chairman and CEO of WaveMaker (formerly ActiveGrid). Chris was the founder, in 1991, of Persistence Software, a San Mateo, CA-based company that created a new approach for managing data in high-transaction banking and communications systems. Persistence Software investors included Cisco, Intel, Reuters and Sun Microsystems. The company went public in 1999 on the NASDAQ exchange and was sold in 2004 to Progress software.After leaving Persistence Software in 2005, Chris spent a year in France as chairman of Reportive Software, a Paris-based maker of business-intelligence tools, and as an adjunct professor and entrepreneur-in-residence at INSEAD, a leading graduate business school.
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