Click here to close now.

Welcome!

Open Web Authors: Liz McMillan, Lori MacVittie, Gilad Parann-Nissany, Carmen Gonzalez, Mark R. Hinkle

Related Topics: Cloud Expo

Cloud Expo: Article

Exclusive Q&A with Cloud Computing CEO Michael Crandell

RightScale's head honcho on Achieving Profitability in the Rapidly Advancing Cloud Market

"We are in an ideal position to accelerate our business to continue our leadership in this rapidly advancing cloud market," says RightScale CEO Michael Crandell, in this Exclusive Q&A with the editor-in-chief of SYS-CON's Cloud Computing Journal, Alan Williamson. "We decided the timing was right to create a war chest that would take us to profitability," Crandell added. Earlier this month RightScale snagged $13M in a Series B round of venture funding.

Here's the interview in full:

Cloud Computing Journal: $13M is quite a chunk of change to raise in this climate. Was this about what you required? Was it more or less than you asked for?

Michael Crandell: We raised exactly what we set out to raise. This year we've seen a lot of interest from investors, and so we decided the timing was right to create a war chest that would take us to profitability. At the same time, we've gotten the best VCs we could hope for: Danny Rimer of Index Ventures and Kevin Harvey of Benchmark add tremendous value on our Board. Now, we are in an ideal position to accelerate our business to continue our leadership in this rapidly advancing cloud market.


Cloud Computing Journal:
Where are you going to be spending that money?

MC: We'll use the funds to accelerate product and market development of our core management platform, including support for new clouds, continuing to build our ISV and developer communities, and expanding into additional geographic markets.


Cloud Computing Journal:
RightScale has built up its business from Amazon EC2 customers, what plans have you to broaden this to other cloud providers? Are the other cloud providers ready for prime time?

MC: In September, we announced support for GoGrid and Flexiscale clouds, and an ongoing cooperation with Rackspace as they roll out their cloud offerings. Amazon remains in the lead in terms of functionality, scale, and adoption. But clearly we're moving to a multi-cloud market, and helping customers take advantage of the freedom and choice that provides is a key target for RightScale.


Cloud Computing Journal:
For many people, they see Amazon as the only cloud provider. Is it healthy for any one company to dominate the industry so much at the start?

MC: Amazon has done a brilliant job pioneering this space, and seen impressive growth. They have almost single-handedly commercialized the notion of pay-as-you-go, on demand, virtually infinite outsourced IT infrastructure. In that sense, their leadership has established the de factor standard and that's been very healthy for customers. As the market continues to evolve rapidly, other cloud players are entering and differentiating their offerings -- which adds the critical capability for businesses to avoid single-source vendor dependency. Compared to other innovations in tech history, cloud computing is unfolding very rapidly and in an open and healthy way.

Cloud Computing Journal: At the moment RightScale doesn't provide a one-stop service; I have to pay you and Amazon. Are there plans to give me as a customer one billing point?

MC: We're working on that. Stay tuned.


Cloud Computing Journal:
For all the hype and pomp of cloud computing, what do you see as the biggest myth that is circulating just now?

MC: Some seem to think that cloud computing eliminates the need for good system design and management: everything will happen "automagically"! There are real advantages to be gained from cloud deployments in terms of automation, simplification of system administration, and reliability and performance -- but achieving these still depends on well-designed solutions. That's central to what we provide at RightScale: automated management utilizing best-practices in multi-cloud design that maintain transparency and IT control for the customer.


Cloud Computing Journal:
Many analysts see the private cloud as the area that will make the real money from cloud computing? What are your plans to support the private cloud?

MC: We think the public cloud is going to continue it's explosive growth. We hear frequently from customers about running out of data center space, data center power, data center budget, and data center patience (i.e., long internal IT lead times). There is tremendous pressure to leverage the cost and agility advantages of outsourcing IT infrastructure using flexible cloud resources. That said, there will clearly be private clouds in the picture too, and in that area our strategy is to focus on the nexus of the two -- hybrid clouds -- and provide an easy way for corporate developers to utilize both public and private cloud resources when appropriate.


Cloud Computing Journal:
We recently ran our Cloud Bootcamp, where we had your own Thorsten von Eicken come along and take us through some of what you do. What are you finding are the top questions being asked by people new to the cloud space?

MC: People come to us already convinced that moving to the cloud is a compelling prospect -- but they have questions on how best to do it, what the "gotchas" are, and what they should expect. Basically, they're looking for guidance and a fast on-ramp to deploying in the cloud, and a system they can use to support the lifecycle of development and deployment, which is exactly what we provide.


Cloud Computing Journal: Take us 12 months into the future. When I login to my RightScale dashboard, what will I expect to see and what will I be able to do?

MC: You'll see more automation control, more clouds supported, more pre-packaged solutions from ISV partners. You'll also see an active, growing community of developers sharing information about using RightScale as a cloud management platform. All this will give you, the customer, the advantage of getting onto the cloud fast, building your application on best-practice solutions for resiliency and performance, reducing your system administration overhead, all the while maintaining transparency & control to customize any layer of the stack as needed.

More Stories By Alan Williamson

Alan Williamson is widely recognized as an early expert on Cloud Computing, he is Co-Founder of aw2.0 Ltd, a software company specializing in deploying software solutions within Cloud networks. Alan is a Sun Java Champion and creator of OpenBlueDragon (an open source Java CFML runtime engine). With many books, articles and speaking engagements under his belt, Alan likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW. Follow his blog, http://alan.blog-city.com/ or e-mail him at cloud(at)alanwilliamson.org.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...