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ATG Webinar on Global Ecommerce

Insight into global ecommerce approaches
By Maciej Grula
Article Rating:
March 6, 2009 08:45 AM EST
Reads:
 1,079

ATG brings another comprehensive webinar on expanding ecommerce opportunities for global companies. Topics covered: global and local ecommerce market perspectives, the Philips use case and internationalization challenges.

For those interested in extending globally in the ecommerce area You are welcomed to view archived version of the webinar. Some key points of the presentation include:

  • Ecommerce perspectives and opportunities from the global perspective
  • Growth and profitability increase lessons from past
  • Various technology options
  • Internatinalization appraches - centralized vs local - both from business and technology perspective
  • Internalization and localization challenges (content, branding and layout, catalogue, marketing and promotions, user profile, fulfilment, pricing and inventory, governance, tax and regulations)
  • Lessons learned from Philips

For me it was a fresh breeze as I've had quite different experience.

Webinar is available here.

Published March 6, 2009 – Reads 1,079
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Maciej Grula

Being the chief architect for the ecommerce area at the greatest polish telecom portals; www.orange.pl and www.tp.pl; along with the experience of 5+ years in telecom industry I bring ideas and design into online solutions.

Main area of expertise covers j2ee technology and platforms, middleware solutions as well as the ATG portal suite. I contribute as a specialist for the France Telecom & Orange worldwide web and self care department. I took part in a few major international group initiatives each time delivering high quality of analysis and design. Since last year I've been trying my skills in a public appearence by delivering a speech and tutorials in the ecommerce and ATG areas.

I have received the M.Sc. from Warsaw University of Technology int the Electronics and Information Technology faculty.

In private I'm a happy and proud husband and a father of two children.