Welcome!

Release Management Authors: Pat Romanski, Elizabeth White, David H Deans, Liz McMillan, Jnan Dash

Related Topics: Agile Computing, Cognitive Computing , Release Management

Agile Computing: Blog Post

Open Letter to YouTube (and Google)

You Can Do Better with Health

Health 2.0 Magazine

Last week was a bad one for Google. There was a lot of chatter on the web regarding a Credit Suisse report estimating that Google may lose $470 million on YouTube in 2009. The AP and the Wall Street Journal also have Google (among other news aggregators) in their sights for copyright infringement as the print newspaper business has fallen off a cliff. As Google tries to find ways to make money in the health space, they seem to have devoted most of their energy on the Google Health initiative (still in BETA), which allows users to gather medical records online. Meanwhile, YouTube's main health offering appears to be limited to a partnership it has established with Health.com. YouTube's Health channel is a compendium of health videos grouped in several condition areas (ie, breast cancer, sleep disorders, etc.). The videos in these centers revolve around experts, tips and personal stories of people who suffering from the condition. While there is value to this type of content, the Health channel is fundamentally flawed from a user experience perspective and its limited value constrains it as a way for YouTube to make any money in the Health space. The experience fails on several counts:

Medical review - the health space is unique in that expert opinion really matters to the consumer (as opposed to restaurant reviews). A December 2007 study found that people look to experts on the internet when it came to health matters (as opposed to work skills, taxes and other types of concerns). The issue with the inventory on YouTube is its broad array of user-generated content. Establishing the health channel in partnership with Health.com alleviated the clutter somewhat by providing a curated experience. The vast array of health videos on YouTube, however, is not in this channel. There are individual doctors who have chosen to upload information about their specialty online, patient's talking about their experiences, medical convention lectures and numerous wellness-related videos. A better solution would be to establish a partnership with the Mayo Foundation or some other institution that can provide medical reviewers (perhaps compensated) to look over selected videos and provide ratings. Those ratings should be segregated from the broader community ratings and users should be able to filter health-related videos by whether or not they have been reviewed. A partnership with the Mayo Foundation or other medical institution brings the added benefit of providing medical encyclopedia information that would better round out the information found on YouTube and improve search engine results for the content.

Search - the search function currently found on youtube.com/Health constrains the search to YouTube's video inventory (ie, seaching for allergists brings back YouTube videos of allergists). While some videos include the typical disclaimer of the videos providing "educational information only" and "consult your doctor" for advice -- YouTube provides no easy way of doing just that. Providing a targeted physician search is a natural extension of the user's experience which YouTube fails to provide (a problem made even more glaring considering the capabilities of its parent company, Google.) The potential patient has to leave that screen and conduct the search in another tab or browser window. The user should be provided some sort of advanced search capability that allows them to search for doctors or do a broader information search on their condition. A more targeted search tie-in would provide a better ad sales opportunity for Google under this type of scenario (since presumably this is a highly motivated user).

Community - since 80% of internet users have looked up health-related information online, it's not surprising that one of the things patients are doing are connecting online. Google has had limited success in the social networking space, and perhaps recent rumors of a Twitter acquisition is a way to rectify the situation. If the Twitter acquisition does go through, it would be great if YouTube could integrate it into a health channel that would allow its more than 5 million users to communicate with each other about the videos they are viewing (probably a much better experience than the current Streams offering in YouTube's testtube incubator since it would be a more seamless experience for chronically-ill patients who already have Twitter accounts.) Even if the acquition does not go through, a partnership in this area is still worth exploring.

Perhaps Google's first priority is staunching the bleeding but Credit Suisse's analysts noted that

In our view, the issue for YouTube going forward is to increase the percentage of its videos that can be monetized (likely through more deals with content companies) and to drive more advertiser demand through standardization of ad formats and improved ad effectiveness

Monetizing content means providing value that will attract both users and advertisers. The Health segment may be a small percentage of YouTube's projected 75 billion video streams in 2009, but as TV executives already know, health advertisers are a lucrative market. These advertisers will not come if their ads are showing up in front of dogs that are skateboarding, but they will likely show up for medically-reviewed videos/content that show high engagement and targeted search.

More Stories By Camille Schenkel

Camille is a digital change and process management consultant. She has worked for diverse companies, from media (ABC) to multinationals (GE). She has helped companies (both startups and Fortune 500) start their businesses online. The common thread is companies or industries that are going through fundamental change or industry-shifting opportunities. She is currently the Editor of Healthyspacesrx.com, analyzing consumer-driven changes in the health care industry.

@ThingsExpo Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...