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Will Combined Search and Business Intelligence Go Mainstream?
Implementation considerations

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My seven-year-old daughter thinks that there is a knowledge genie that her teacher “Googles” for answers.

While cute, the anecdote also exemplifies how much Google’s obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can foresee generations X and Y being followed by generation S – one that will rely on search to accomplish almost any task.

Search’s simplicity has excited many people about the prospect of bringing Google-like search into enterprise business intelligence (BI) systems. There is something magical about the thought of asking a question using key words and receiving an answer in less than a second. Yet, as of now, BI search deployments are limited to a few functional areas, mainly Websites and departmental document directories.

It will probably stay that way unless people start to approach enterprise BI search differently than they do ordinary Web search. While end users still need the same simple user experience, enterprise BI search introduces a new level of complexity because of the heterogeneous architecture of applications and data stores.

Organizations need to plan for more than an ordinary Web search, which primarily addresses the reading and parsing of presentation-oriented file formats and URL-based site crawling. Too few search vendors stress the importance of accessing and indexing the 300-plus enterprise applications and databases that can make or break a BI search solution.


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About Rado Kotorov
Dr. Rado Kotorov is a technical director of strategic product management at Information Builders Inc., responsible for emerging reporting, analytic and visualization technologies. Prior to joining Information Builders, he managed the implementation of BI solutions and decision-support systems, data warehouses, and custom applications. He has developed analytic models and applications for the pharmaceutical, retail, CPG, financial, and automotive industries. Rado Kotorov has a PhD in decision and game theory and economics from Bowling Green State University. He has publications on business processes, emerging technologies, CRM, KM, innovation, and entrepreneurship.

About Jake Freivald
Jake Freivald is the vice president of corporate marketing for Information Builders and iWay Software, an Information Builders company and leader in enterprise integration. In this position, he is responsible for developing and executing all of the solution marketing strategies. Jake joined Information Builders in 1999, prior to that he held several managerial positions with Andersen Consulting and Prudential Life Insurance Company of America.

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