YOUR FEEDBACK
More on the Software Assembly Question - Do Design Patterns Help?
Yanic wrote: Hi, > UML and MDA are being changed to be more data and doc...
SOA World Conference
Virtualization Conference
$50 Savings Expire May 23, 2008... – Register Today!

2007 West
GOLD SPONSORS:
Active Endpoints
Your SOA Needs BPEL for Orchestration
BEA
Virtualized SOA: Adaptive Infrastructure for Demanding Applications
Nexaweb
Overcoming Bandwidth Challenges with Nexaweb
TIBCO
What is Service Virtualization?
SILVER SPONSORS:
WSO2
Using Web Services Technologies and FOSS Solutions
Click For 2007 East
Event Webcasts

2008 East
PLATINUM SPONSORS:
Appcelerator
Think Fast: Accelerate AJAX Development with Appcelerator
GOLD SPONSORS:
DreamFace Interactive
The Ultimate Framework for Creating Personalized Web 2.0 Mashups
ICEsoft
AJAX and Social Computing for the Enterprise
Kaazing
Enterprise Comet: Real–Time, Real–Time, or Real–Time Web 2.0?
Nexaweb
Now Playing: Desktop Apps in the Browser!
Sun
jMaki as an AJAX Mashup Framework
POWER PANELS:
The Business Value
of RIAs
What Lies Beyond AJAX?
KEYNOTES:
Douglas Crockford
Can We Fix the Web?
Anthony Franco
2008: The Year of the RIA
Click For 2007 Event Webcasts

SYS-CON.TV
TOP THREE LINKS YOU MUST CLICK ON


Yahoo & Google Think They Can Pull Off Ad Deal: WSJ
Have the Pair Come Up with a Way Around the Justice Department's Anticipated Objections to Them Climbing Into Bed Together?

Digg This!

At press time the Wall Street Journal was reporting that Yahoo! and Google think they’ve come up with a way around the Justice Department’s anticipated objections to them climbing into bed together – one of Yahoo!’s alternatives to being acquired by Microsoft – and that a deal could be announced next week.

Yahoo!, the Journal said, was just waiting to see which way the Microsoft chips would fall – whether Microsoft would turn hostile or retreat.

They think the trick lies in a non-exclusive deal – and they think they could get away with it without undue bad press.

The Journal says they’re thinking of a real-time auction system “that would choose the most lucrative ads for any given consumer query from among those sold by Yahoo!, Google and any of their competitors” – even Microsoft’s ads could be sold alongside Yahoo’s search results.

It could even happen if Microsoft acquired Yahoo!, the paper said.

Whether it would pass regulatory scrutiny remains to be seen. It’s unclear whether they’ve sounded out the DOJ, which has been asking questions since Yahoo! and Google ran their two-week experiment and reportedly raised an eyebrow at least. Google and Yahoo together represent 83% of US search advertising, according to one estimate.

Citigroup estimates that outsourcing search advertising completely to Google would increase Yahoo!’s cash flow by a billion dollars a year.

About Maureen O'Gara
Maureen O'Gara is the Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025.

LATEST OPEN WEB DEVELOPER STORIES
IBM, Microsoft & Google Eras of Computing
By now it is conventional wisdom to say that there was an IBM Era of computing, then a Microsoft Era, and now we are in the Google Era. In this post, I will explain why Microsoft was not the 'next IBM' and why Google is not the 'next Microsoft' - there are significant qualitative
Enterprise Web Security Added to Google Apps
Google has taken its Postini investment and turned out Google Web Security for the Enterprise, which is supposed to protect against spyware, viruses and zero-hour threats in real-time whether the user is on the corporate network or working remotely like at a hotel or in an airpor
3rd International Virtualization Conference & Expo: Themes & Topics
From Application Virtualization to Xen, a round-up of the virtualization themes & topics being discussed in NYC June 23-24, 2008 by the world-class speaker faculty at the 3rd International Virtualization Conference & Expo being held by SYS-CON Events in The Roosevelt Hotel, in mi
Verizon Becomes a Counter-Android Linux Convert
Verizon Wireless is snubbing Google's Linux-based Android initiative to go with the LiMo Foundation's mobile Linux spec for its next wave of mobile phones expected next year. Along with Verizon, Mozilla signed up - giving the consortium its first major open source ISV - and a key
Zoho Invites Google & Yahoo Users to Login
Zoho announced that it is welcoming Google and Yahoo users with a unified login designed to encourage those users to try Zoho applications. Now, Google and Yahoo users who visit Zoho can simply log into Zoho using the usernames and passwords associated with their Google and Yahoo
Borland Finally Dumps CodeGear Tools Division
It's only taken Borland two years but it's finally dumped its CodeGear tools division, responsible for Borland's hereditary JBuilder, Delphi and C++ Builder lines as well as its new web ventures into PHP and Ruby, said to be used by 7.5 million developers. Embarcadero Technologie
SUBSCRIBE TO THE WORLD'S MOST POWERFUL NEWSLETTERS
SUBSCRIBE TO OUR RSS FEEDS & GET YOUR SYS-CON NEWS LIVE!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021

SYS-CON FEATURED WHITEPAPERS

ADS BY GOOGLE
BREAKING OPEN WEB DEVELOPER NEWS
Las Vegas Desert Heat No Match for MagnaDrive Technology
Las Vegas is known for stage shows, creatively themed casinos, and triple-digit summer tempe